November 4, 2025 • 41 mins
Aleric has a FREE Gift for you guys, his 19 page YouTube Ad Strategy PDF: http://adoutreach.com/gift
This week, I'm sitting down with YouTube expert and entrepreneur Aleric Heck for a deep dive into the strategies that drive real business results with video. Aleric returns to share his latest YouTube playbook, explain how to actually convert views into clients, and reveal powerful approaches to leveraging content across multiple platforms. Whether you’re brand new to YouTube or ready to maximize your results, you’ll get actionable and confidence-boosting advice throughout this conversation.
Topics Discussed
- The Enduring Value of YouTube: Why YouTube continues to deliver unmatched opportunity for businesses, creators, and educators—even as digital landscapes shift.
- How the Algorithm Has Evolved: Insight into YouTube’s current “meritocracy”—what gives new channels or videos a chance to break through, regardless of subscriber count.
- From Likes to Leads: Aleric explains how building true video authority, not just viral content, leads to consistent clients and revenue.
- Inside the “Video Authority” Blueprint: A breakdown of the framework found in Aleric’s new book: creating video conversion funnels, blending organic content with ads, and moving viewers to action.
- Easy Content Multiplication: How you can turn a single YouTube video into a month’s worth of omni-channel content with smart systems and AI.
- AI & Tools to Streamline Growth: Favorite apps and automations for scripting, thumbnails, targeting, and content repurposing—plus real-world examples of how they fit together.
- Overcoming Creator Bottlenecks: Tips for getting comfortable on camera, simplifying production, and staying authentic in your content.
- Effective YouTube Ad Strategies: A proven formula for video ads—“Hook, Educate, Call to Action”—and advanced audience targeting using Google AI.
- Future Trends & Hybrid Approaches: Predictions on AI’s role in video marketing and the growing importance of balancing technology with the human element.
Resources Mentioned
- Video Authority (Book by Aleric Heck): http://videoauthoritybook.com/
- KeywordSearch.com: https://keywordsearch.com/
- ThumbnailCreator.com: https://thumbnailcreator.com/
- Opus Clip: https://www.opus.pro/
- Claude AI by Anthropic: https://claude.ai/
- Castmagic: https://hustleandflowchart.com/castmagic
Loved this episode? Make sure you’re subscribed to Hustle & Flowchart so you never miss out on fresh strategies, inspiring guests, and actionable next steps for growing your business with video, content, and more. If you enjoyed Aleric Heck’s insights, let us know your favorite takeaways and connect with us on social!
Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Is YouTube still the world'smost valuable real estate?
(00:03):
So if every video can kinda liveor die based on merit, how do you
actually package yours up to win?
And also can a two minute video adreally beat out a 20 minute video.
That goes even in more depth.
For instance, we're gonna talk aboutthings like, you know, what makes a hook
irresistible and what comes after thathook to actually lead someone to become
(00:27):
not just another like or a comment,but an actual client for your business.
That's what we're breaking downtoday in this episode with Allic.
Heck, he's gonna share hisYouTube playbook, but also
his conversion playbook.
If you actually want to use video to winand to grow your business, let's dive in.
(00:49):
Aleric, we're doingthis, uh, round two, man.
It's been about a year or so.
How you, how you doing?
I'm excited.
This is, this is gonna be great.
Yeah.
I can't believe it's been a year.
We were just talking about that.
It, it, it time flies.
well, I mean, you're, and, andluckily, you know, you're even
deeper down the YouTube rabbit hole.
I know.
Last episode we went, uh, back intoyour, you know, the history of how
(01:12):
you, you came around on YouTube.
I think it's been, well it was12, uh, you started at 12 years
old, I think is what it was.
Right.
And doing all the techreviews and whatnot.
Yeah.
Yeah, exactly.
Yeah.
16 years ago, back in 2009, YouTubewas a totally different platform.
And, uh, if you remember it back then,you know, it was the star rating system.
(01:32):
It's like, rate, rate.
My video, five stars.
It wasn't given a like, uh, itwas all standard definition video.
It's, it's crazy to see how far, uh,it's, uh, it's evolved since then.
well what?
Yeah.
I mean, that's what I always love.
Someone who's been in the game in aspecific vertical or, you know, this
thing they've gone deep on for so long.
You've seen the, the changes overthe years and you know what's, what's
(01:54):
kind of stayed tried and true, which.
You definitely know that and, and youhave a lot of great resources on that.
We'll talk about some of 'em here, butlike, does anything stand out with the
mind of like, why YouTube right now?
Like why do you think this is stillthe place for for folks to go to?
Yeah, so YouTube is thecatalog of video content.
Like that's, it's the place where videocontent lives, where if people are looking
(02:18):
for, uh, a tutorial, how to use the latestAI tool, how to grow their business,
how to, you know, uh, get in shape.
Whatever people are looking up,they're going to watch a video on
YouTube and roads lead back to YouTube.
So, uh, there's a lot of peopleare talking about how SEO is,
uh, depending on who you talk to,some people are saying it's dying.
(02:39):
Others are saying, Hey,it's just shifting.
It's shifting to L-L-M-S-E-O.
But as you have more and morechatbots, people go into chat, GPT,
uh, Google, even having with their ownGemini, whatever people happen to be
using, here's what's not going away.
Video.
Because if you're looking for tutorial.
Well chat, GBT isn't gonna, at leastright now, and we're not quite there yet.
(03:00):
Maybe in the future it could be,you know, a whole different story.
But right now it's not gonna justauto generate a video to give you what
you want, but it'll generate text.
So where people aren'tgoing to webpages as much.
They're still going to watch videos onYouTube, and so if you're looking for
a tutorial, then really any of these AImodels, if you indicate that you wanna
(03:20):
watch a video of some kind, it's goingto populate most likely a YouTube video.
'cause it's all indexed.
They've got the transcripts ofthe video, especially if you're
doing on Gemini or you have.
Uh, a little recommended like theAI search, uh, bubble at the top.
And so what that means is that video isstill front and center and arguably some
of the most valuable real estate on theinternet because as LLMs just start to,
(03:45):
you know, transcribe everything or, youknow, people talk to AI clones like,
uh, like you help people with, right?
Um, you know, text is gettingmore commoditized, whereas video.
Still has that power.
Now, yes, there are ways to createAI versions of videos, but those
are still being hosted on YouTube.
And so AI is a tool toamplify those types of videos.
(04:07):
But people going to YouTube, uh,is, is still incredibly strong
and it's also more based aroundthe merits of each video.
So one of the big things people askis how has YouTube evolved since.
You know, years and years ago.
Well, in the past it used tobe like you were building up
your medieval kingdom, right?
And if you had a YouTube channelwith a ton of subscribers, you were
(04:28):
guaranteed to get a lot of views.
And the people that had thebiggest channels were the ones
that captured a lot of the views.
And sure, some people liked that style,especially the people that really built
up, you know, their channels around that.
But YouTube has nowshifted to a meritocracy.
You could have a channel.
It doesn't have a lot of subscriberspost a really good piece of content with
(04:51):
the right title, the right thumbnail.
And because AI is going to actuallysynthesize even, you know, YouTube's
going to, look at all the differentpieces of the watch time, the
transcript, what's the video about?
What's the click through rate?
How many people are actually, you know,what's the sentiment towards this video?
Um, they're integrating allof that into the algorithm.
So now every video you have an opportunityto reach more of your ideal people.
(05:13):
So it really is more of a meritocracy.
Where, um, you produce a really greatpiece of content as long as you know
how to package it the right way.
Now, I'm not saying it's just,oh, put a good piece of content
in a bad title, bad thumbnail.
'cause people aren't gonna click that.
But you have a good piece ofcontent, good thumbnail, good,
you know, title, it's all there.
It doesn't matter if your channelhas a million subscribers or
(05:36):
has a hundred subscribers.
You actually have much more of anopportunity in today's algorithm to
have that video breakthrough, whichI think is really exciting for a lot
of businesses and a lot of creatorsand a lot of people that are going
out there to start producing content.
I think that that's how Iwanna lean on even more.
And I know with your, with your bookcoming out here, and I want, I definitely
(05:57):
want you to break it down a bit.
You know, you're, you're helpingpeople have that, uh, get a lot more
of that confidence if they haven'tgone out there and actually done
video yet, put themselves out there,or if they have, I, I feel like.
Uh, I can't say most people.
I don't even know what the percentage ofbusiness owners, you know, folks that,
digital marketers who are on YouTube.
'cause I feel like there's probablystill a lot who have not touched it.
(06:17):
You know, and maybe they're just leaningon, uh, things like, uh, meta ads,
which I think you guys do as well.
But, you know, there's videoand, but I, I guess, yeah.
What is a good starting point forsomeone to think about when they
approach YouTube and actuallyunderstand, oh, this is the place to be?
How do I approach it?
Like, where do I start?
That's a great question.
That's a big thing that we talk about.
(06:38):
So, you know, the book that I'vegot coming out here is Video
Authority, the Art and Science ofConverting Viewers into Clients.
And I created this, you know,very specifically to help people.
That are actually looking to growtheir business off of YouTube.
So this, what this book isn't is,this is not the book on how to go
mega viral, build a multi multimillionsubscriber channel as a celebrity
(06:59):
on YouTube as a big influencer.
That's that's not what this book is about.
What this book is about is how you canbuild your business on YouTube, how you
can get a lot of great viewership, how youcan also run ads, YouTube ads, targeting
the right people at the right time.
We talked about that.
Also how you could repurpose thatcontent, not just for things like YouTube
shorts, but also other platforms as well.
(07:20):
How you can essentially create an entirevideo ecosystem to turn those viewers that
watch your videos into consistent clients.
Because the reality is,likes don't pay the bills.
There's a lot of people that have millionsof subscriber channels, and I know them.
That, you know, they're not doing aswell as you think they're doing in terms
of the revenue, their actual take home.
And what we want to talk about ishow you can actually craft videos,
(07:43):
whether it's organic and it's publishedon the channel, uh, or um, ads that
are targeting the right people.
Uh, or really anywhere in betweenthat are designed to actually convert
those viewers into consistent clients.
And the, the big thing thatwe talk about is the key is
to be, uh, a video authority.
So you don't wanna just have contentthat entertains or gets people excited.
What's the, what's the difference betweensomebody who's actually gonna be able to
(08:06):
turn viewers into clients and somebodythat is gonna turn viewers into likes, but
you can't really take likes to the bank?
Well, the difference is whetheror not you're an authority.
In something that you're gonna be ableto take people off of YouTube to do.
Now this is gonna be different, right?
So it could be being the, the preeminentauthority in AI clones, right?
you now create videos and content, butyou, you are an authority in something.
(08:29):
So they're gonna be excited about actuallyworking with you, which is very different
than, let's say somebody that's justgoing out there and using AI clones
and making a funny video about that.
They could amass.
Maybe even more viewership and not maybeactually they could amass more viewership
than you talking about how to build theseor how these could be created, but they're
not gonna be able to drive and commandthe actual revenue generation that you
(08:53):
can do from your channel or your ads asan authority in how to build AI clones.
Same thing with me.
With YouTube ads andvideo marketing, right?
It's very different.
And I've even seen thisbecause I have two channels.
I've got my, uh, app review and, uh,now it's ai, tech channel, uh, app
find, it's got 600,000 subscribers.
I don't produce the content anymore.
I have, uh, somebody, uh, Justin, he'sout in Silicon Valley, produces some of
(09:18):
those videos on my behalf and you know,it's got over half a million subscribers.
And then I have my, uh, YouTubechannel, the, our tech channel
that's got 80,000 subscribers, 83,000subscribers, something like that.
Um.
That channel that's me produces far morerevenue, far more, and especially even
if you don't account the ads, it's stillsubstantially more, but especially if
(09:40):
you account the fact that I'm running adsfrom that channel and the ads generate
the vast majority of my business.
Then also, of course, there's theorganic content, but that channel
overall, regardless of how youslice, if you just look at people
watching the content or if you lookat the content plus ads, that's huge.
It's massively, uh, many, many, manyfold times more revenue than my bigger,
uh, tech channel and AI channel thatgenerates revenue from ad revenue
(10:02):
and sponsors and things like that.
And the reason for that is I amthe authority at something that
I can take people off of theplatform and turn them into clients.
And I've built some ofthe things I talk about.
You know, inside of this book, one ofthe things that I break down, just kind
of, I guess flip through, I was trying tosee if I could find one of the areas, but
inside the book, I actually break down.
Here are some of thefunnels that you can use.
'cause you're using video ateach step, uh, of the process.
(10:25):
So you could have YouTube ads oryou, or your, your channel, uh,
your video channel, your YouTubechannel, and that's drawing people in.
So they're either gonna see an adthat you're targeting in front of
the right people, or they're gonnafind one of your videos on YouTube.
So now
of funnel, more or less like
Yeah, top of funnel.
Exactly.
And by the way, that's a flywheel too.
'cause they could see your ad.If they don't take action right
(10:46):
away, then you could, you know,get them to watch your channel.
And if they're watching your channel,you could retarget them with an ad.
So that in of itself creates a loop.
But once you get them off platform,so they've seen an ad or your channel
or they've gone back and forth betweenthem, now they actually click the link
to go and, uh, opt into your funnel.
Well, we like to run what wecall a video conversion funnel.
(11:07):
It's our version.
Of a video sales letteror a webinar funnel.
But, um, the way that we liketo do it is we want it to feel
like an extension of YouTube.
So let's just use, uh,yourself as an example, right?
What you could do is pull people offof, uh, either a YouTube ad or a YouTube
channel where they're gonna learn how,uh, or, or, or they're gonna discover
(11:27):
the benefit of having an AI clone.
Yep.
So it's, you know, uh, learn howyou can, uh, you know, have an AI
clone just like these 300 other,you know, people, all the different
people that you've, you've supported.
And they put in their name,email, possibly phone number.
They click go.
Now you take them to a video andthis is a, uh, 10 to 20 minute long
(11:48):
video, um, that we call, uh, youknow, video conversion training.
So inside the video conversion funnel,and it feels like a YouTube video.
Because it hits all the right notes.
It's filmed like a YouTube video.
It's got a YouTube video kind of rhythm.
But the way that it's actually structuredis like a video sales letter or like
a webinar, a mini webinar where you'reactually, you know, hooking people in.
(12:11):
You're telling a story, you'rebuilding credibility, you're providing
value, but you're talking aboutthe what and the why, not the how.
So you're talking about the keys, youknow, that they need to learn, right?
Some of the classic, uh, you know,marketing things that you can do.
And then leading people to then,you know, examples and case studies.
And then, alright, let's, uh,let's customize this for you.
(12:31):
Let's book a call.
Let's see how we can support you.
And then, then you could lead thatright into a book, a call funnel.
Uh, and so all of that is, isstructured by having that video.
It's video to video,
uh, which we found works really well.
They're, they're not phone calls anymore.
People are hopping on Zoom calls.
So that's a video too.
So one of the things this booktalks about, it's kind of funny.
(12:51):
I've got a whole chapter on howto do a video, uh, consultative
sales call because it's on video.
And the point that I like to make inthe, in the book, and obviously there's
different funnel pages that maybedon't have a, a video on it, but the
vast majority of our business now isactually able to be built on video,
especially for expert based businesses.
So how you can actually integratevideo each step of the way.
(13:14):
This is incredible, man.
I mean, well, I got, I gotta say,you know, I'm, I'm starting to go
through your training, so I gottagive, you know, my hats off to you
here for that because, um, yeah, I'mlearn, I'm starting to learn this.
I'm in the very early stages, but whatyou just broke down is exactly what I
would love to do for my business, andlike you said, to support the cloning
(13:34):
and all the AI build team stuff that.
People heard me talk about on here,but being video focused, I mean, it's,
it's a great, I mean, you're, you'rehitting on all the, the modes, right?
Like you, they could seethis stuff in action.
They could see you, the person.
Um, it's pretty, and I would, youknow, when we're talking about
cloning, I'm definitely not evertalking about, Hey, let's clone
you and put you on YouTube and, andlike, take you out of the picture.
(13:57):
'cause
like, I feel like.
Uh, yeah, when I look at it, it's like,no, that actually brings the human
tighter to the real human and media we'reputting out there to educate, connect,
and then like what you're talking about,you're continuing that off platform.
Um, that, I guess that'sthe ecosystem, right?
Like that's where my brain goes tois like, ' cause I do know a lot
(14:17):
of creators and most of 'em do nothave an ecosystem or some business
off of the platform of YouTube.
So I think that that's a huge takeaway is.
Yeah, the likes are great.
The awareness is great.
You'll get a lot of data on YouTube,but what are you gonna do with it?
And it, does it align with the businessor the bigger thing that you're building
Are are there other eco, like, just todescribe more, 'cause it sounds like that
(14:40):
that's a funnel, like let's call it for
a, a consultant, or are there otherecosystems that you can maybe at
a higher level kinda just throwout and lobb out there that people
can kind of start thinking about?
Yeah, exactly.
So that's gonna be more for anexpert based business, but you
can apply this exact same typeof thing to products or software.
It's just might be a littlebit different how you, how you
(15:02):
position it and structure it.
But pulling people in from,again, ads or organic.
Um, and, and I'll talkabout ecosystem in a second.
It's kind of two different questions.
So how you appeal, uh, or how you canapply this to, um, you know, product
businesses is actually demonstratingthe product or the software.
And you'd be surprised, but if youwatch a lot of commercials these
(15:23):
days, there's not a lot of actualdemonstration of products or services.
It's more, you know, selling a feeling,which could be good for branding, but it's
not necessarily good for direct response.
So if you have a product youactually want to showcase, like
what are the benefits of that?
And then, you know, taking peopleoff to a sales page where they can
actually potentially watch a video whenit comes to a software, making sure
(15:44):
that a demo is incorporated into that.
Maybe they're opting in to see a videodemo that then can lead to a demo, that
they can book a call, uh, you know, for.
So there's definitely a lotof opportunities there when it
comes to, uh, other ecosystems.
The other ecosystem that welike is content multiplication.
So you could take one video.
And turn it into dozensof pieces of content.
(16:07):
And it's crazy that you could do this now.
So you can essentially take a t uh, and,and this is where what I talk about is you
can essentially film in, in four hours.
You can film an entire month'sworth of content where you
have weekly YouTube videos.
Daily short form content, which by theway, isn't just YouTube, it's YouTube
(16:29):
shorts, it's Instagram reels, it's TikTok.
LinkedIn now has shorts ifyou wanna publish it there.
Um, you know, and Facebook, uh, also,by the way, Facebook's reels, you
know, I put a reel up on Facebook.
I get, you know, a thousand plus views.
People say, oh, it's not reallydoing, you know, it might not be
as much as YouTube, but hey, thoseare real people watching that reel.
And so anyways, so you have all those,so you could cross promote that, then you
(16:53):
could turn it into a weekly newsletter.
Hmm.
As well as weekly long form, uh,you know, social media posts.
You could also do, uh, some otherlike, kind of, uh, short like tweet
style, uh, posts, which you could alsodo now, you know, with, with threads.
And Facebook's also, uh, you, you'veprobably seen this, they're, they're
prioritizing those, you know, uh,image, uh, background images or
(17:16):
whatever background color with, withshort text, uh, which is kind of funny.
Um, and so essentially you can do.
Dozens of pieces of contentfrom just one core content.
Um, and then you can film that 10 to 15minute YouTube video in about an hour.
So if you want one of those per week,you can film those in half a day.
(17:38):
And so you can have an entire contentstrategy that takes you half a day to
film, and it's mostly AI and, uh, youknow, a va, uh, or somebody on your
team that can go and put all of thesedifferent pieces together, right?
You could have.
A virtual assistant and, uh,empowered by AI and some select tools.
(17:58):
And there you go.
You can now repurpose all of thatcontent on every platform and have
a full content distribution strategythat creates an ecosystem where
on organic, you're everywhere.
We talked about omnipresent retargetingtoo, with ads, you want to be everywhere
as well, so there's ways to create adsthat can be cross-platform on all kinds
of different platforms, but you can dothat both on organic and with your ads.
(18:20):
And that's, I, I'm happy you said thatbecause yeah, the whole omnipresence,
this is what, yeah, I've, I've, I'vepreached this a lot in the past, you
know, with podcast you could do it this
way too, and that's how it splits into,but I really like what you're saying, like
specifically for YouTube, because that's.
That's kind of that.
I'll just say that's a personal shift I'mmaking is, you know, I, I have a great
system for the podcast and to get thiskind of omnipresence split out teams doing
(18:44):
it with some tools like, um, Opus Clip and
Cast Magic is, uh, are there other toolslike, just, just, uh, without going deep,
but like, what are some of your favorites?
I know these might change, but
Yeah, so Opus clip is reallygreat, uh, for grabbing those.
And like you said, there's, there'sother ones that you can use there too.
Uh, but that's our, that's our favoritethat we use to, to clip, uh, the content.
(19:06):
Um, and then I love Claudefor writing content.
So one really good playbook that Ihave is you can do a really good job
with Claude to train it on projects.
Of past writing styles.
So for instance, my, uh, newsletter,my Marketing Minds newsletter, uh, I
spent over a year hand, not handwriting,but like type hand typing, you know,
(19:29):
uh, my, uh, you know, newsletterwith without ai, uh, for over a year.
And now I have 50 plus samples.
So I take those and I putthem into a Claude project.
And then now what I can do is everytime I publish a YouTube video.
I can have my virtual assistant takethe YouTube video transcript, upload
(19:50):
it into Claude, which is trained on 50plus examples in a specific project.
Here's my newsletter.
Alright, here's the transcript of myvideo and everything that I shared
here are all the newsletter examples,
using only the information I sharehere without, you know, adding
other bits and hallucinating, right?
This is kind of prompted, youknow, um, so using only the
information I share in this video.
(20:12):
Fit this to the format of my newsletterin the tone, voice, and style I use
for my Marketing Minds newsletter.
Have it write everything out andthen, you know, and then that can be
preloaded into my newsletter software.
And then I go in and Ipersonally review it.
'cause that's important to me, uh, justto make sure it's written the right way.
And usually I'll change maybe 5% of it.
(20:34):
So there are things that I change.
It doesn't get everything perfect.
And that's what some people, I'msure, I mean, I know you know this,
uh, with AI and everything, uh, butI'll make a couple different changes.
And then from there, uh, I've nowgot a full newsletter ready to go
that was based around that video.
And then I can link to the video.
So now I'm also drivingup YouTube views as well.
But I also have a newsletter, andthen the newsletter gets published.
(20:55):
As a blog, so now that's a blog as well.
And then I can also take what waswritten as the newsletter and I can
condense it down to Facebook posts.
I have, I mean even more like 200 plusFacebook posts that I all wrote myself.
Right.
And this is, I think the keyis a lot of people with ai.
They're going out there andthey're, they're just trying to,
they're not giving any examples.
They're not putting in the time towrite it themselves or the content.
(21:18):
It's the same thing with like a clone.
It's like you wanna create aclone, but you don't have any
content out there that exists.
It's like, well,
you know, what, what doyou want a clone to say?
You know?
It's like, okay.
Um, so, but, but once you do havethat content, you can take that, like,
here's all the past posts that I'vedone, and then here's this video.
And the video is new content.
So that's the important thing too.
I'm not just rehashing old stuff ortaking other people's information.
(21:40):
It the video, when I do a video,I just think in videos, right?
So I will go and I can just speak,uh, and you know, to the camera.
Now, obviously inside the book we talkabout how to actually write scripts
and how to do that, because I know,I know that everybody's like that.
That's fine.
Don't, don't be worried.
The book talks about how to actually, youknow, come up with, uh, infinite ideas.
Um, uh, you can actually useAI to help you with that.
(22:02):
There's also a manual way to do it.
Uh, and then once you havethat, how to actually outline
it, the structure of a video.
Um, just because I've doneso many of these, uh, I now
I know how to, uh, to do it.
I think at one point I, I ran,uh, the total, uh, of the videos
and it was, it was over 3000YouTube videos that I've created.
So it's pretty, it's pretty crazyacross my two main channels.
(22:24):
But, um, but anyways, uh, so looping back,uh, you can then, you know, train it on.
Uh, on, okay, what's a, what's a Facebookpost, what's a LinkedIn post gonna be?
And then you can take that video and turnit into that as well, that transcript.
So you can essentially do effortless, uh,you know, content multiplication to be
omnipresent across, uh, across different
(22:45):
It is incredible, and it all startswith that one YouTube video that, um,
I don't know, call it 15 minutes Ithink is what you said, or something
like that where that's the end result.
But ideally you're batch recordingall of this, which that's, that was
the game changer with this podcast.
And, you know, um.
Now it's kind of changed a little bit.
I used to do like three or fourepisodes in a day, and that's almost
(23:05):
like mind numbing for a podcast.
But
if it's a YouTube video,that's, uh, it's a lot easier if
you're planned out in advance.
Right.
And have that, have that game plan.
Yeah.
And you're, you're able just to kindof film them back to back, right?
And, and, and it doesn't, it mightnot even take you half a, like for
me it doesn't take that long anymore.
it also depends if you're doing a screenshare style video or you're talking
(23:26):
to camera, if you know exactly whatyou're gonna say or you have to kind of
do a little bit of research as you'regoing or, or prep it a little bit more.
So then maybe it's not fourhours of filming, but you have
to spend a little bit more timelike coming up with a script.
So
there's different things with that.
Um.
And, uh, and we also, you know, makeit simple each step along the way.
So obviously, you know, I broke theseeverything down inside of the book,
(23:48):
but I also have other software tools.
So I've got my, you know, AI ad targetingsoftware, the keyword search.com.
But I've got my YouTube thumbnailcreation software, uh, you
know, thumbnail creator.com.
And.
I have, uh, a YouTube video scriptwriter that can write YouTube video
scripts in your voice, video ideas.ai.
Now, it's kind of interesting 'causethat software hasn't really taken off as
(24:10):
much outside of my core, uh, ecosystem.
Um, but it's very, it works well tokind of come up with, all right, it's
gonna research trending topics andcome up with video ideas that you can
do and then, um, and then basicallyhelp you write kind of a sample script.
Which I love, Harry, you're justdropping all those like, uh, those
little tidbit tools that you have becauselike I, I knew you had some of 'em,
but Yeah, like thumbnail creator.com.
(24:31):
I just pulled it up.
I'm like, oh my God.
Like everyone needs this.
You know, anybody on D that's like,
yeah, I mean, just go there.
We will link all those up too.
'cause those are great.
You set 'em quickly,but we'll pull 'em out.
Yeah.
Well, I, I appreciate that.
I'm sure.
Yeah.
Put, put a link down there and,you know, just saying that to, to
mention some of the different tools.
Uh, obviously peoplewant to check 'em out.
Then, you know, they all have freetrials too, so people can go and give
(24:53):
it a try and, and see how they like it.
Well, that's the key thing is likeknowing that these are, you're solving
for the bottlenecks that people, youknow, the friction points that people
are inherently gonna have because.
I mean, even me who have been, I'vebeen creating podcast content for
a lot of, lot of, lot of years.
Uh, the YouTube side has alwaysbeen kind of like a byproduct.
It's on there, but I knowthe focus has not been there.
(25:15):
And, you know, there's, there's,everybody is on the spectrum of, of,
you know, how comfortable they are oncamera or maybe how much they get hung
up with an idea, but don't take action.
So like, what's.
What are some common bottlenecks andsolutions to getting out of our heads,
you know, and actually hitting the recordbutton, or even scripting something like
(25:35):
what are the common ways that you can,that you see that you just kind of can
hopefully bust that bubble for people sowe can just get to creating and posting.
Well, one of the big ones, andyou might not fall into this, but.
Uh, some people watching or, orlistening definitely, definitely
do is, you know, just the, the fearof creating, you know, videos and
putting yourself out there on camera.
(25:57):
And I know a lot of people say, all right,Alex, this is easy for you to say clearly.
Never had a a, that kind of fear.
Well, actually that'snot necessarily the case.
So, you know, seven, eight years ago, um,I had had my YouTube channel already, but
it used to be a faceless channel, right?
My, my tech channel.
You could hear my voice,you could see my hands.
I was showing, you know,every new iPhone or whatever.
But you couldn't actually see my face.
(26:18):
So, um, about eight years ago now,it was time for me to film like
one of my first ads for myselfwith my face as an expert business.
And so, you know, in the past, one ofthe things that I had done is I had
gone and, um, you know, uh, workedwith EE either you couldn't see my
face or I'd worked with other clients.
(26:39):
Um, but now I wanted torun my own YouTube ads.
So I filmed this video followingmy methodology, following my
process, and I watched it back.
And I was, uh, I was nervous.
I was like, oh no, I didn'treally like the way that I looked.
Um, I was actually about 50pounds heavier than I am today.
Uh, 'cause as I was initially starting,you know, this business, you know,
I was so focused on that I wasn't,you know, taking care of my health as
(27:01):
much and fitness and all that stuff.
So I was like 50 pounds heavier, you know?
I didn't really like how I looked.
I was self-conscious about it.
And I remember watching thatvideo and I almost deleted it.
Um, and I'm glad that I didn't becausethat ad. The one that I was so embarrassed
about, it ended up being the first ad tomake me a million dollars in my business.
(27:22):
That one ad
Awesome.
ran over half a million viewsto it, and it, and the lesson
I learned is it doesn't matter.
You know, what you look like, whatyou sound like, you know who you
are, like what background you have.
Like if you're, you know, self-conscious,all that matters is that you're
being yourself and you, you're so,you're being authentic, but you're
also showing up as an authority.
Because if you watch that video,you know, maybe I'm a little
(27:43):
self-conscious with how I look, butI am showing up as an authority.
I clearly know what I'm talkingabout and I'm showing up as myself.
I'm not pretending to be anybodyelse, you know, myself at that time.
You know, obviously I've grown asa, you know, person since that, but
you know, basically.
You're showing up asthat authentic authority.
So one of the things that's actuallyone of the chapters in the book,
it starts off by talking abouthow to be an authentic authority.
(28:04):
You wanna tap into that authenticity ofwho you are and how you're showing up.
You know, when you're creating content,and you also want to be seen as that
expert and let your expertise shine.
And if you can do that, you're gonnabe able to get, uh, the results you're
looking for, even if there's certainthings that you're self-conscious about.
One other technique.
Uh, or thi there's actually a few littletechniques, uh, that you can use to
(28:28):
break a, a fear of being on camera.
So one is just realizing thatyou're on camera all the time.
If you hop on Zoom calls, FaceTimecalls, you know, uh, all kinds.
It's all of those things.
You are on camera and you don't, you don'tfeel any spec, any kind of, oh, you know,
uh, nervousness when you're doing that.
(28:49):
And that's because.
You're going and you're used to it.
You're used to being on Zoom,you're used to being on FaceTime.
Um, so the second tip is to speaklike you're talking to somebody
on Zoom or FaceTime, like you'retalking to a close friend,
and that way your passioncan shine through.
It's like you're filming thevideo for them, not anybody else.
Don't think about different otherpeople that might be watching.
(29:11):
Just think about, you know, as ifit was a friend that's gonna be
the only person that watches this.
And the way you can do that.
Is you get to decide.
The third piece is youcould delete the video.
That's true.
We
You don't have to see it.
You have control.
And so if you understand thosethree things, uh, and, and this is
something that we teach, you know,our clients, it's also something
that I talk about in the book.
(29:31):
Um, and I've had people say,you know, thank you for this.
Like, even though it sounds likeit's simple, sometimes you gotta
think about you break it down.
When you think about it that way, thatyou're already on video, you can film
it as if you're talking to somebodyspecific and you're in control as to
whether anybody ever sees that video.
It depressurizes you filming a video,which means you're gonna film a
better video, which means that youdon't, you don't need to delete it.
(29:53):
Like, you know how I didn't delete mine?
And you can go and publish it, oryou film a couple versions, right?
Again, maybe you do deletethat one, but you film another
Hmm.
I love it, man.
And this is, yeah, I think the, thetakeaway, uh, there's a couple things.
So I used to.
I used to, uh, coach myself throughthis back in the day when I was
starting, and this is like 15 yearsago with like flip cams and stuff.
(30:14):
Um, I remember, yeah, like, justmake the red light my friend.
You know, I'm just talkingto my buddy and you know,
it's not so much red lights and Iguess we're on Riverside and I see
a red light here, so, you know,
but, um, the fact is takethe pressure off yourself.
Like that's the thing is like,it doesn't have to be pressure.
E, especially if you are rooted inyour, your own authenticity and you
(30:36):
know what, you are the best in theworld at whatever your superpower is.
Talk from that place.
And yeah, sometimes that word, you know,might feel woo woo to some people or
like, what does it mean to be authentic?
But literally, if you think about it,every aspect of life, if you walk into
a room and if you are yourself and youdon't care about what other people are
really thinking about you, you're good.
(30:57):
You're living the good life.
So it's.
And this almost is like, you know,for anyone who might be hesitant
or feel some friction here, it'salmost like therapy in a way.
Start recording videosand, and watch back.
Maybe don't analyze it, but ifyou're feeling like, yeah, I said
some pretty good smart stuff here.
Post it, you know, like
get it out there.
Go share it, get some feedback.
Maybe don't listen to all the feedback.
(31:18):
Just keep posting, you know.
But yeah.
And um.
I'm thinking of like on the paid ad side.
'cause we haven't reallytalked too much there.
And I know
it'll, have a whole, you know,the book I know touches on it.
You have all the trainingand awesome YouTube channel.
Definitely go follow Allic onYouTube as well and we'll give
links to the book and everything.
Are there any strategies,um, like in terms of like the
(31:41):
batching for instance, all,
all that content.
Would those, are they the samevideos in the ads or is it like a
full different kind of approach andthere's a whole scripting process?
It's a different, it's adifferent approach and we can
touch on it pretty quickly.
So really, um, I can actuallybreak down the framework.
One time at one point I was challengedto, uh, to break this down in like
(32:01):
three minutes and I was able to do
it so we can, we can do it.
So basically the, exactly the start, theclock, the, so the strategy on the YouTube
side, um, is it, there's two pieces.
There's the actual ad andthen there's the targeting.
And the ad is a littledifferent than a YouTube video.
Uh, 'cause it's a little bit shorter,it's two to three minutes long,
versus a YouTube video might beanywhere from eight to 15 minutes
(32:23):
long, or some go a little bit longer.
And so with the ad, you want it tobe hook, educate, call to action.
The hook pulls people in.
You provide value, you educate them.
You actually give them value.
In the ad, we call it a value adbecause that's what makes your ad
stand out from everybody else's.
Most people are, Hey, doyou have this problem?
Okay, we'll go buy my thing or go booka call or go sign up for my training.
(32:43):
But.
You know, are youactually providing value?
People are on YouTube to getvalue, so you want to pull them in.
You wanna provide value in the ad? Talk alittle bit about this high level, right?
But talk a little bit about thingsthat they might not know, uh, you know,
pieces of information you can givethem, whatever that happens to be.
And then you have a clear, concisecall to action at the end to get
them to take action off of the video.
(33:04):
So, hook, educate, call to action.
Then when it comes to the targeting,um, targeting it all comes down to
this, reaching the right person atthe right time, at the right message.
We've already got the message andthe ads, so now we gotta reach the
right person at the right time.
Now, you can use Google'sprebuilt audiences.
They have audiences already, peopleinterested in, let's say, you know,
business or advertising and marketing,whatever, but you can actually
(33:27):
build your own custom audiences.
That's the key.
We want to get alpha results.
We call it the Alpha AI targeting strategybecause we're training the ai, Google's
AI to reach more of your ideal client.
And so, for instance, um, you know, let'ssay you were going out there and targeting
your ads, as you know, which we're gonnabe doing soon as we're working with you
as, so for people looking to build, uh,AI clones or, or learn about AI clones.
(33:49):
So I, instead of relying onGoogle's existing audiences, which
I can tell you they don't have onethat's just interest in ai, clone
what you can do.
Is you can build one.
So you could build a u uh, you couldbuild a interest affinity where
you can actually put in AI clones.
Uh, you had to build an AI clone, AIclone for my business, um, et cetera.
(34:09):
So you put all the interest into one.
So now it's people that Google knowsit's interest, but you actually go
a lever deeper and you can do what'scalled a custom search intent.
So you could target people who aresearching for specific things, how
to build an AI clone, um, uh, what'sthe best way to build an AI clone.
Uh, et cetera.
Right?
And so, and again, by the way,if you're wondering how do you
come up with these search terms?
(34:30):
Well, that's where my software comesinto play, the keyword search.com,
that finds YouTube keywords andactually syncs directly to Google ads.
Um, but you can find all thesekeywords that people are searching for.
Uh, and then you also haveURL affinity audiences.
This is based on what websites peopleare going to, so they're already going
to sites kind of related to that.
Then you could target those peoplethe next time that they're on YouTube.
So you now have multiple differentways, and there's a few others, but
(34:53):
that's, those are the main ones.
Um, and so now you're buildingthose custom audiences to
reach the right people.
You're trained in the algorithm,so hook, educate, call to action,
and then a custom audience.
Uh, in the alpha AI targeting, that isthe, uh, the formula for YouTube ads.
Of course, uh, we break it down andwe have more timeless principles
in the book, and then the book hasresources that go to more, you know,
(35:14):
tactical, uh, things as well that come
Well, it's, well, let's give people the,and thank you for breaking that down.
I think that was under three minutes.
I, I wasn't,
but it felt about, about right.
That was.
Yeah,
there.
Around there.
yeah, yeah.
I wanna shout out the book, uh,just how folks can get to it.
So, uh, video authority book.com.
Go, go, go there.
I know it's gonna be released dependingon when this episode, it might be live.
(35:36):
It might not be, but eitherway, that'll get you there.
Right?
Video
authority book.com.
exactly.
Video authority book.com and I, I've beenworking on this for the last three years.
So it's got step by step, um,and you can actually see it's
got actual like, action plans.
So it's got the visualsand everything too.
So it's like, all right, here'syour video conversion training.
Here's all the different pieces.
And then it also, afterwards, aftereach chapter, it's got the step-by-step
(36:01):
guide of what you learned in thechapter to actually take action.
Because that's what I likeout of a, out of a book.
It doesn't just teach you.
It also says, alright, here'swhat you should actually do to,
to put this, uh, into action.
Here's a little visual of what it'll look
I love it and I love it that it,it's set in principles and that's
like what we were talking about here.
What I try to do with this showis, yeah, let's talk about ai.
Some of the cool was being stuffthat's coming out, but we know
(36:23):
stuff's gonna change, but thereare principles that we should be
definitely living by and and studying.
And I mean, the fact that you'vebeen working on this for three years.
And I trust you, and I've seen thematerial you put out there, you know,
in the, in the private members area.
I'm like, oh my gosh.
Like you've done your homeworkin, in every which way.
So,
uh, I appreciate you breakingthis down and making it, um,
(36:43):
digestible, at least here.
And definitely if you're.
Any at all interested in YouTubeand you should be, of course.
That's, that's your man here.
All I can go get his book.
Um, what's, uh, just to kind wrap it uphere, what is, what's the thing that hangs
you up now when it comes to like, video?
Is there, do you have any like,uh, friction points of your own and
(37:04):
second part of that, you know, maybehow, how do you get past there?
But also what are you interested in?
Like what are you excited about in thecoming year or two, let's say in general?
That's a good point.
I think the biggest friction pointfor me is time in that I have a lot of
things that I'm focused on and doingand I'm speaking all over the country
and I'm, you know, also running, uh,my business and I'm also creating my
(37:27):
content and I don't have as much timeas I once did years ago to create, uh,
all the content that I want to create.
But AI could potentially helpthat, uh, be even better.
But I, I also think that there's ahuman element of connecting with people,
uh, that's really valuable on video.
So with ai, there's AI ad hookswe're finding that works really well,
especially at the beginning of a video.
(37:49):
So the first eight seconds asan ad, especially on an ad.
So not necessarily a regular video,but you know, an ad that can hook
people in, and then you draw them intothe rest of the video, which might be
more of a standard, uh, YouTube video.
So we're finding thatthat works quite well.
Uh, or standard YouTube ad, I mean to say.
Um, and, uh, and that worksquite well at the AI side.
Um, and then when it comes to, yeah,handling some of the, the bottleneck
(38:14):
stuff, I think I'm actually working rightnow on a new process for creating, uh,
and publishing content more rapidly.
So,
uh, that's in the works and, uh,we'll, we'll probably be ramping
up through the rest of this year,but especially going into next
Well that sounds pretty exciting too.
So.
Do,
do you see like, just, I guess justto really end on this thing, um, like
(38:34):
YouTube and where it's headed, because,you know, we have things like AI video
clones now, and you see, you know, uh,social networks starting to make that
a lot easier to create those, you know,and, and kind of replace the human.
Like, do you have any fears or, orI guess, or opportunities with kind
of this new tech maybe integratinginto YouTube or do, do you just have
(38:56):
any kind of perspectives there inthe, in the coming, let's say year,
'cause things are rapidly moving.
What I would say is I thinkpeople are still gonna want to
connect directly with people.
Um, but I think that AI is just gonnabe another tool that you can use to more
rapidly create what you want to create.
So it's really interesting with ads,what we're seeing is the best performing
ads, uh, aren't ads that are just ai.
(39:17):
But they're also not just, uh, normal.
Um, they're now AI ad hooks.
So the first eight seconds, like Iwas sharing and then followed by a
more standard, you know, human ad.
And I think that kind of speaks towhere we're going is the hybrid model
of AI being a piece of it, but not beingall of it is gonna be, um, is gonna
be valuable when it comes to video.
I could see that.
(39:37):
'cause people are just, yeah, we'll,we'll just see it everywhere, honestly.
And it's, it's kind of hard to distinguishin some cases, for better or for worse.
But yeah, I like that.
And probably rapid testing of hooks andwhatnot can be done once you kind of
dial in what you're doing already, but.
Exactly.
Awesome, man.
Well, this is great.
I know you're a wealth of informationand appreciate you for being
(39:58):
so open and coming back again.
Go get video authority book.com, that'sthe new book, and that'll, that'll
take you to all the right spots.
So Aleric, thank you my man.
Appreciate
Thanks so much, Joe.
I appreciate it.
Is YouTube still the world'smost valuable real estate?
(00:03):
So if every video can kinda liveor die based on merit, how do you
actually package yours up to win?
And also can a two minute video adreally beat out a 20 minute video.
That goes even in more depth.
For instance, we're gonna talk aboutthings like, you know, what makes a hook
irresistible and what comes after thathook to actually lead someone to become
(00:27):
not just another like or a comment,but an actual client for your business.
That's what we're breaking downtoday in this episode with Allic.
Heck, he's gonna share hisYouTube playbook, but also
his conversion playbook.
If you actually want to use video to winand to grow your business, let's dive in.
(00:49):
Aleric, we're doingthis, uh, round two, man.
It's been about a year or so.
How you, how you doing?
I'm excited.
This is, this is gonna be great.
Yeah.
I can't believe it's been a year.
We were just talking about that.
It, it, it time flies.
well, I mean, you're, and, andluckily, you know, you're even
deeper down the YouTube rabbit hole.
I know.
Last episode we went, uh, back intoyour, you know, the history of how
(01:12):
you, you came around on YouTube.
I think it's been, well it was12, uh, you started at 12 years
old, I think is what it was.
Right.
And doing all the techreviews and whatnot.
Yeah.
Yeah, exactly.
Yeah.
16 years ago, back in 2009, YouTubewas a totally different platform.
And, uh, if you remember it back then,you know, it was the star rating system.
(01:32):
It's like, rate, rate.
My video, five stars.
It wasn't given a like, uh, itwas all standard definition video.
It's, it's crazy to see how far, uh,it's, uh, it's evolved since then.
well what?
Yeah.
I mean, that's what I always love.
Someone who's been in the game in aspecific vertical or, you know, this
thing they've gone deep on for so long.
You've seen the, the changes overthe years and you know what's, what's
(01:54):
kind of stayed tried and true, which.
You definitely know that and, and youhave a lot of great resources on that.
We'll talk about some of 'em here, butlike, does anything stand out with the
mind of like, why YouTube right now?
Like why do you think this is stillthe place for for folks to go to?
Yeah, so YouTube is thecatalog of video content.
Like that's, it's the place where videocontent lives, where if people are looking
(02:18):
for, uh, a tutorial, how to use the latestAI tool, how to grow their business,
how to, you know, uh, get in shape.
Whatever people are looking up,they're going to watch a video on
YouTube and roads lead back to YouTube.
So, uh, there's a lot of peopleare talking about how SEO is,
uh, depending on who you talk to,some people are saying it's dying.
(02:39):
Others are saying, Hey,it's just shifting.
It's shifting to L-L-M-S-E-O.
But as you have more and morechatbots, people go into chat, GPT,
uh, Google, even having with their ownGemini, whatever people happen to be
using, here's what's not going away.
Video.
Because if you're looking for tutorial.
Well chat, GBT isn't gonna, at leastright now, and we're not quite there yet.
(03:00):
Maybe in the future it could be,you know, a whole different story.
But right now it's not gonna justauto generate a video to give you what
you want, but it'll generate text.
So where people aren'tgoing to webpages as much.
They're still going to watch videos onYouTube, and so if you're looking for
a tutorial, then really any of these AImodels, if you indicate that you wanna
(03:20):
watch a video of some kind, it's goingto populate most likely a YouTube video.
'cause it's all indexed.
They've got the transcripts ofthe video, especially if you're
doing on Gemini or you have.
Uh, a little recommended like theAI search, uh, bubble at the top.
And so what that means is that video isstill front and center and arguably some
of the most valuable real estate on theinternet because as LLMs just start to,
(03:45):
you know, transcribe everything or, youknow, people talk to AI clones like,
uh, like you help people with, right?
Um, you know, text is gettingmore commoditized, whereas video.
Still has that power.
Now, yes, there are ways to createAI versions of videos, but those
are still being hosted on YouTube.
And so AI is a tool toamplify those types of videos.
(04:07):
But people going to YouTube, uh,is, is still incredibly strong
and it's also more based aroundthe merits of each video.
So one of the big things people askis how has YouTube evolved since.
You know, years and years ago.
Well, in the past it used tobe like you were building up
your medieval kingdom, right?
And if you had a YouTube channelwith a ton of subscribers, you were
(04:28):
guaranteed to get a lot of views.
And the people that had thebiggest channels were the ones
that captured a lot of the views.
And sure, some people liked that style,especially the people that really built
up, you know, their channels around that.
But YouTube has nowshifted to a meritocracy.
You could have a channel.
It doesn't have a lot of subscriberspost a really good piece of content with
(04:51):
the right title, the right thumbnail.
And because AI is going to actuallysynthesize even, you know, YouTube's
going to, look at all the differentpieces of the watch time, the
transcript, what's the video about?
What's the click through rate?
How many people are actually, you know,what's the sentiment towards this video?
Um, they're integrating allof that into the algorithm.
So now every video you have an opportunityto reach more of your ideal people.
(05:13):
So it really is more of a meritocracy.
Where, um, you produce a really greatpiece of content as long as you know
how to package it the right way.
Now, I'm not saying it's just,oh, put a good piece of content
in a bad title, bad thumbnail.
'cause people aren't gonna click that.
But you have a good piece ofcontent, good thumbnail, good,
you know, title, it's all there.
It doesn't matter if your channelhas a million subscribers or
(05:36):
has a hundred subscribers.
You actually have much more of anopportunity in today's algorithm to
have that video breakthrough, whichI think is really exciting for a lot
of businesses and a lot of creatorsand a lot of people that are going
out there to start producing content.
I think that that's how Iwanna lean on even more.
And I know with your, with your bookcoming out here, and I want, I definitely
(05:57):
want you to break it down a bit.
You know, you're, you're helpingpeople have that, uh, get a lot more
of that confidence if they haven'tgone out there and actually done
video yet, put themselves out there,or if they have, I, I feel like.
Uh, I can't say most people.
I don't even know what the percentage ofbusiness owners, you know, folks that,
digital marketers who are on YouTube.
'cause I feel like there's probablystill a lot who have not touched it.
(06:17):
You know, and maybe they're just leaningon, uh, things like, uh, meta ads,
which I think you guys do as well.
But, you know, there's videoand, but I, I guess, yeah.
What is a good starting point forsomeone to think about when they
approach YouTube and actuallyunderstand, oh, this is the place to be?
How do I approach it?
Like, where do I start?
That's a great question.
That's a big thing that we talk about.
(06:38):
So, you know, the book that I'vegot coming out here is Video
Authority, the Art and Science ofConverting Viewers into Clients.
And I created this, you know,very specifically to help people.
That are actually looking to growtheir business off of YouTube.
So this, what this book isn't is,this is not the book on how to go
mega viral, build a multi multimillionsubscriber channel as a celebrity
(06:59):
on YouTube as a big influencer.
That's that's not what this book is about.
What this book is about is how you canbuild your business on YouTube, how you
can get a lot of great viewership, how youcan also run ads, YouTube ads, targeting
the right people at the right time.
We talked about that.
Also how you could repurpose thatcontent, not just for things like YouTube
shorts, but also other platforms as well.
(07:20):
How you can essentially create an entirevideo ecosystem to turn those viewers that
watch your videos into consistent clients.
Because the reality is,likes don't pay the bills.
There's a lot of people that have millionsof subscriber channels, and I know them.
That, you know, they're not doing aswell as you think they're doing in terms
of the revenue, their actual take home.
And what we want to talk about ishow you can actually craft videos,
(07:43):
whether it's organic and it's publishedon the channel, uh, or um, ads that
are targeting the right people.
Uh, or really anywhere in betweenthat are designed to actually convert
those viewers into consistent clients.
And the, the big thing thatwe talk about is the key is
to be, uh, a video authority.
So you don't wanna just have contentthat entertains or gets people excited.
What's the, what's the difference betweensomebody who's actually gonna be able to
(08:06):
turn viewers into clients and somebodythat is gonna turn viewers into likes, but
you can't really take likes to the bank?
Well, the difference is whetheror not you're an authority.
In something that you're gonna be ableto take people off of YouTube to do.
Now this is gonna be different, right?
So it could be being the, the preeminentauthority in AI clones, right?
you now create videos and content, butyou, you are an authority in something.
(08:29):
So they're gonna be excited about actuallyworking with you, which is very different
than, let's say somebody that's justgoing out there and using AI clones
and making a funny video about that.
They could amass.
Maybe even more viewership and not maybeactually they could amass more viewership
than you talking about how to build theseor how these could be created, but they're
not gonna be able to drive and commandthe actual revenue generation that you
(08:53):
can do from your channel or your ads asan authority in how to build AI clones.
Same thing with me.
With YouTube ads andvideo marketing, right?
It's very different.
And I've even seen thisbecause I have two channels.
I've got my, uh, app review and, uh,now it's ai, tech channel, uh, app
find, it's got 600,000 subscribers.
I don't produce the content anymore.
I have, uh, somebody, uh, Justin, he'sout in Silicon Valley, produces some of
(09:18):
those videos on my behalf and you know,it's got over half a million subscribers.
And then I have my, uh, YouTubechannel, the, our tech channel
that's got 80,000 subscribers, 83,000subscribers, something like that.
Um.
That channel that's me produces far morerevenue, far more, and especially even
if you don't account the ads, it's stillsubstantially more, but especially if
(09:40):
you account the fact that I'm running adsfrom that channel and the ads generate
the vast majority of my business.
Then also, of course, there's theorganic content, but that channel
overall, regardless of how youslice, if you just look at people
watching the content or if you lookat the content plus ads, that's huge.
It's massively, uh, many, many, manyfold times more revenue than my bigger,
uh, tech channel and AI channel thatgenerates revenue from ad revenue
(10:02):
and sponsors and things like that.
And the reason for that is I amthe authority at something that
I can take people off of theplatform and turn them into clients.
And I've built some ofthe things I talk about.
You know, inside of this book, one ofthe things that I break down, just kind
of, I guess flip through, I was trying tosee if I could find one of the areas, but
inside the book, I actually break down.
Here are some of thefunnels that you can use.
'cause you're using video ateach step, uh, of the process.
(10:25):
So you could have YouTube ads oryou, or your, your channel, uh,
your video channel, your YouTubechannel, and that's drawing people in.
So they're either gonna see an adthat you're targeting in front of
the right people, or they're gonnafind one of your videos on YouTube.
So now
of funnel, more or less like
Yeah, top of funnel.
Exactly.
And by the way, that's a flywheel too.
'cause they could see your ad.If they don't take action right
(10:46):
away, then you could, you know,get them to watch your channel.
And if they're watching your channel,you could retarget them with an ad.
So that in of itself creates a loop.
But once you get them off platform,so they've seen an ad or your channel
or they've gone back and forth betweenthem, now they actually click the link
to go and, uh, opt into your funnel.
Well, we like to run what wecall a video conversion funnel.
(11:07):
It's our version.
Of a video sales letteror a webinar funnel.
But, um, the way that we liketo do it is we want it to feel
like an extension of YouTube.
So let's just use, uh,yourself as an example, right?
What you could do is pull people offof, uh, either a YouTube ad or a YouTube
channel where they're gonna learn how,uh, or, or, or they're gonna discover
(11:27):
the benefit of having an AI clone.
Yep.
So it's, you know, uh, learn howyou can, uh, you know, have an AI
clone just like these 300 other,you know, people, all the different
people that you've, you've supported.
And they put in their name,email, possibly phone number.
They click go.
Now you take them to a video andthis is a, uh, 10 to 20 minute long
(11:48):
video, um, that we call, uh, youknow, video conversion training.
So inside the video conversion funnel,and it feels like a YouTube video.
Because it hits all the right notes.
It's filmed like a YouTube video.
It's got a YouTube video kind of rhythm.
But the way that it's actually structuredis like a video sales letter or like
a webinar, a mini webinar where you'reactually, you know, hooking people in.
(12:11):
You're telling a story, you'rebuilding credibility, you're providing
value, but you're talking aboutthe what and the why, not the how.
So you're talking about the keys, youknow, that they need to learn, right?
Some of the classic, uh, you know,marketing things that you can do.
And then leading people to then,you know, examples and case studies.
And then, alright, let's, uh,let's customize this for you.
(12:31):
Let's book a call.
Let's see how we can support you.
And then, then you could lead thatright into a book, a call funnel.
Uh, and so all of that is, isstructured by having that video.
It's video to video,
uh, which we found works really well.
They're, they're not phone calls anymore.
People are hopping on Zoom calls.
So that's a video too.
So one of the things this booktalks about, it's kind of funny.
(12:51):
I've got a whole chapter on howto do a video, uh, consultative
sales call because it's on video.
And the point that I like to make inthe, in the book, and obviously there's
different funnel pages that maybedon't have a, a video on it, but the
vast majority of our business now isactually able to be built on video,
especially for expert based businesses.
So how you can actually integratevideo each step of the way.
(13:14):
This is incredible, man.
I mean, well, I got, I gotta say,you know, I'm, I'm starting to go
through your training, so I gottagive, you know, my hats off to you
here for that because, um, yeah, I'mlearn, I'm starting to learn this.
I'm in the very early stages, but whatyou just broke down is exactly what I
would love to do for my business, andlike you said, to support the cloning
(13:34):
and all the AI build team stuff that.
People heard me talk about on here,but being video focused, I mean, it's,
it's a great, I mean, you're, you'rehitting on all the, the modes, right?
Like you, they could seethis stuff in action.
They could see you, the person.
Um, it's pretty, and I would, youknow, when we're talking about
cloning, I'm definitely not evertalking about, Hey, let's clone
you and put you on YouTube and, andlike, take you out of the picture.
(13:57):
'cause
like, I feel like.
Uh, yeah, when I look at it, it's like,no, that actually brings the human
tighter to the real human and media we'reputting out there to educate, connect,
and then like what you're talking about,you're continuing that off platform.
Um, that, I guess that'sthe ecosystem, right?
Like that's where my brain goes tois like, ' cause I do know a lot
(14:17):
of creators and most of 'em do nothave an ecosystem or some business
off of the platform of YouTube.
So I think that that's a huge takeaway is.
Yeah, the likes are great.
The awareness is great.
You'll get a lot of data on YouTube,but what are you gonna do with it?
And it, does it align with the businessor the bigger thing that you're building
Are are there other eco, like, just todescribe more, 'cause it sounds like that
(14:40):
that's a funnel, like let's call it for
a, a consultant, or are there otherecosystems that you can maybe at
a higher level kinda just throwout and lobb out there that people
can kind of start thinking about?
Yeah, exactly.
So that's gonna be more for anexpert based business, but you
can apply this exact same typeof thing to products or software.
It's just might be a littlebit different how you, how you
(15:02):
position it and structure it.
But pulling people in from,again, ads or organic.
Um, and, and I'll talkabout ecosystem in a second.
It's kind of two different questions.
So how you appeal, uh, or how you canapply this to, um, you know, product
businesses is actually demonstratingthe product or the software.
And you'd be surprised, but if youwatch a lot of commercials these
(15:23):
days, there's not a lot of actualdemonstration of products or services.
It's more, you know, selling a feeling,which could be good for branding, but it's
not necessarily good for direct response.
So if you have a product youactually want to showcase, like
what are the benefits of that?
And then, you know, taking peopleoff to a sales page where they can
actually potentially watch a video whenit comes to a software, making sure
(15:44):
that a demo is incorporated into that.
Maybe they're opting in to see a videodemo that then can lead to a demo, that
they can book a call, uh, you know, for.
So there's definitely a lotof opportunities there when it
comes to, uh, other ecosystems.
The other ecosystem that welike is content multiplication.
So you could take one video.
And turn it into dozensof pieces of content.
(16:07):
And it's crazy that you could do this now.
So you can essentially take a t uh, and,and this is where what I talk about is you
can essentially film in, in four hours.
You can film an entire month'sworth of content where you
have weekly YouTube videos.
Daily short form content, which by theway, isn't just YouTube, it's YouTube
(16:29):
shorts, it's Instagram reels, it's TikTok.
LinkedIn now has shorts ifyou wanna publish it there.
Um, you know, and Facebook, uh, also,by the way, Facebook's reels, you
know, I put a reel up on Facebook.
I get, you know, a thousand plus views.
People say, oh, it's not reallydoing, you know, it might not be
as much as YouTube, but hey, thoseare real people watching that reel.
And so anyways, so you have all those,so you could cross promote that, then you
(16:53):
could turn it into a weekly newsletter.
Hmm.
As well as weekly long form, uh,you know, social media posts.
You could also do, uh, some otherlike, kind of, uh, short like tweet
style, uh, posts, which you could alsodo now, you know, with, with threads.
And Facebook's also, uh, you, you'veprobably seen this, they're, they're
prioritizing those, you know, uh,image, uh, background images or
(17:16):
whatever background color with, withshort text, uh, which is kind of funny.
Um, and so essentially you can do.
Dozens of pieces of contentfrom just one core content.
Um, and then you can film that 10 to 15minute YouTube video in about an hour.
So if you want one of those per week,you can film those in half a day.
(17:38):
And so you can have an entire contentstrategy that takes you half a day to
film, and it's mostly AI and, uh, youknow, a va, uh, or somebody on your
team that can go and put all of thesedifferent pieces together, right?
You could have.
A virtual assistant and, uh,empowered by AI and some select tools.
(17:58):
And there you go.
You can now repurpose all of thatcontent on every platform and have
a full content distribution strategythat creates an ecosystem where
on organic, you're everywhere.
We talked about omnipresent retargetingtoo, with ads, you want to be everywhere
as well, so there's ways to create adsthat can be cross-platform on all kinds
of different platforms, but you can dothat both on organic and with your ads.
(18:20):
And that's, I, I'm happy you said thatbecause yeah, the whole omnipresence,
this is what, yeah, I've, I've, I'vepreached this a lot in the past, you
know, with podcast you could do it this
way too, and that's how it splits into,but I really like what you're saying, like
specifically for YouTube, because that's.
That's kind of that.
I'll just say that's a personal shift I'mmaking is, you know, I, I have a great
system for the podcast and to get thiskind of omnipresence split out teams doing
(18:44):
it with some tools like, um, Opus Clip and
Cast Magic is, uh, are there other toolslike, just, just, uh, without going deep,
but like, what are some of your favorites?
I know these might change, but
Yeah, so Opus clip is reallygreat, uh, for grabbing those.
And like you said, there's, there'sother ones that you can use there too.
Uh, but that's our, that's our favoritethat we use to, to clip, uh, the content.
(19:06):
Um, and then I love Claudefor writing content.
So one really good playbook that Ihave is you can do a really good job
with Claude to train it on projects.
Of past writing styles.
So for instance, my, uh, newsletter,my Marketing Minds newsletter, uh, I
spent over a year hand, not handwriting,but like type hand typing, you know,
(19:29):
uh, my, uh, you know, newsletterwith without ai, uh, for over a year.
And now I have 50 plus samples.
So I take those and I putthem into a Claude project.
And then now what I can do is everytime I publish a YouTube video.
I can have my virtual assistant takethe YouTube video transcript, upload
(19:50):
it into Claude, which is trained on 50plus examples in a specific project.
Here's my newsletter.
Alright, here's the transcript of myvideo and everything that I shared
here are all the newsletter examples,
using only the information I sharehere without, you know, adding
other bits and hallucinating, right?
This is kind of prompted, youknow, um, so using only the
information I share in this video.
(20:12):
Fit this to the format of my newsletterin the tone, voice, and style I use
for my Marketing Minds newsletter.
Have it write everything out andthen, you know, and then that can be
preloaded into my newsletter software.
And then I go in and Ipersonally review it.
'cause that's important to me, uh, justto make sure it's written the right way.
And usually I'll change maybe 5% of it.
(20:34):
So there are things that I change.
It doesn't get everything perfect.
And that's what some people, I'msure, I mean, I know you know this,
uh, with AI and everything, uh, butI'll make a couple different changes.
And then from there, uh, I've nowgot a full newsletter ready to go
that was based around that video.
And then I can link to the video.
So now I'm also drivingup YouTube views as well.
But I also have a newsletter, andthen the newsletter gets published.
(20:55):
As a blog, so now that's a blog as well.
And then I can also take what waswritten as the newsletter and I can
condense it down to Facebook posts.
I have, I mean even more like 200 plusFacebook posts that I all wrote myself.
Right.
And this is, I think the keyis a lot of people with ai.
They're going out there andthey're, they're just trying to,
they're not giving any examples.
They're not putting in the time towrite it themselves or the content.
(21:18):
It's the same thing with like a clone.
It's like you wanna create aclone, but you don't have any
content out there that exists.
It's like, well,
you know, what, what doyou want a clone to say?
You know?
It's like, okay.
Um, so, but, but once you do havethat content, you can take that, like,
here's all the past posts that I'vedone, and then here's this video.
And the video is new content.
So that's the important thing too.
I'm not just rehashing old stuff ortaking other people's information.
(21:40):
It the video, when I do a video,I just think in videos, right?
So I will go and I can just speak,uh, and you know, to the camera.
Now, obviously inside the book we talkabout how to actually write scripts
and how to do that, because I know,I know that everybody's like that.
That's fine.
Don't, don't be worried.
The book talks about how to actually, youknow, come up with, uh, infinite ideas.
Um, uh, you can actually useAI to help you with that.
(22:02):
There's also a manual way to do it.
Uh, and then once you havethat, how to actually outline
it, the structure of a video.
Um, just because I've doneso many of these, uh, I now
I know how to, uh, to do it.
I think at one point I, I ran,uh, the total, uh, of the videos
and it was, it was over 3000YouTube videos that I've created.
So it's pretty, it's pretty crazyacross my two main channels.
(22:24):
But, um, but anyways, uh, so looping back,uh, you can then, you know, train it on.
Uh, on, okay, what's a, what's a Facebookpost, what's a LinkedIn post gonna be?
And then you can take that video and turnit into that as well, that transcript.
So you can essentially do effortless, uh,you know, content multiplication to be
omnipresent across, uh, across different
(22:45):
It is incredible, and it all startswith that one YouTube video that, um,
I don't know, call it 15 minutes Ithink is what you said, or something
like that where that's the end result.
But ideally you're batch recordingall of this, which that's, that was
the game changer with this podcast.
And, you know, um.
Now it's kind of changed a little bit.
I used to do like three or fourepisodes in a day, and that's almost
(23:05):
like mind numbing for a podcast.
But
if it's a YouTube video,that's, uh, it's a lot easier if
you're planned out in advance.
Right.
And have that, have that game plan.
Yeah.
And you're, you're able just to kindof film them back to back, right?
And, and, and it doesn't, it mightnot even take you half a, like for
me it doesn't take that long anymore.
it also depends if you're doing a screenshare style video or you're talking
(23:26):
to camera, if you know exactly whatyou're gonna say or you have to kind of
do a little bit of research as you'regoing or, or prep it a little bit more.
So then maybe it's not fourhours of filming, but you have
to spend a little bit more timelike coming up with a script.
So
there's different things with that.
Um.
And, uh, and we also, you know, makeit simple each step along the way.
So obviously, you know, I broke theseeverything down inside of the book,
(23:48):
but I also have other software tools.
So I've got my, you know, AI ad targetingsoftware, the keyword search.com.
But I've got my YouTube thumbnailcreation software, uh, you
know, thumbnail creator.com.
And.
I have, uh, a YouTube video scriptwriter that can write YouTube video
scripts in your voice, video ideas.ai.
Now, it's kind of interesting 'causethat software hasn't really taken off as
(24:10):
much outside of my core, uh, ecosystem.
Um, but it's very, it works well tokind of come up with, all right, it's
gonna research trending topics andcome up with video ideas that you can
do and then, um, and then basicallyhelp you write kind of a sample script.
Which I love, Harry, you're justdropping all those like, uh, those
little tidbit tools that you have becauselike I, I knew you had some of 'em,
but Yeah, like thumbnail creator.com.
(24:31):
I just pulled it up.
I'm like, oh my God.
Like everyone needs this.
You know, anybody on D that's like,
yeah, I mean, just go there.
We will link all those up too.
'cause those are great.
You set 'em quickly,but we'll pull 'em out.
Yeah.
Well, I, I appreciate that.
I'm sure.
Yeah.
Put, put a link down there and,you know, just saying that to, to
mention some of the different tools.
Uh, obviously peoplewant to check 'em out.
Then, you know, they all have freetrials too, so people can go and give
(24:53):
it a try and, and see how they like it.
Well, that's the key thing is likeknowing that these are, you're solving
for the bottlenecks that people, youknow, the friction points that people
are inherently gonna have because.
I mean, even me who have been, I'vebeen creating podcast content for
a lot of, lot of, lot of years.
Uh, the YouTube side has alwaysbeen kind of like a byproduct.
It's on there, but I knowthe focus has not been there.
(25:15):
And, you know, there's, there's,everybody is on the spectrum of, of,
you know, how comfortable they are oncamera or maybe how much they get hung
up with an idea, but don't take action.
So like, what's.
What are some common bottlenecks andsolutions to getting out of our heads,
you know, and actually hitting the recordbutton, or even scripting something like
(25:35):
what are the common ways that you can,that you see that you just kind of can
hopefully bust that bubble for people sowe can just get to creating and posting.
Well, one of the big ones, andyou might not fall into this, but.
Uh, some people watching or, orlistening definitely, definitely
do is, you know, just the, the fearof creating, you know, videos and
putting yourself out there on camera.
(25:57):
And I know a lot of people say, all right,Alex, this is easy for you to say clearly.
Never had a a, that kind of fear.
Well, actually that'snot necessarily the case.
So, you know, seven, eight years ago, um,I had had my YouTube channel already, but
it used to be a faceless channel, right?
My, my tech channel.
You could hear my voice,you could see my hands.
I was showing, you know,every new iPhone or whatever.
But you couldn't actually see my face.
(26:18):
So, um, about eight years ago now,it was time for me to film like
one of my first ads for myselfwith my face as an expert business.
And so, you know, in the past, one ofthe things that I had done is I had
gone and, um, you know, uh, workedwith EE either you couldn't see my
face or I'd worked with other clients.
(26:39):
Um, but now I wanted torun my own YouTube ads.
So I filmed this video followingmy methodology, following my
process, and I watched it back.
And I was, uh, I was nervous.
I was like, oh no, I didn'treally like the way that I looked.
Um, I was actually about 50pounds heavier than I am today.
Uh, 'cause as I was initially starting,you know, this business, you know,
I was so focused on that I wasn't,you know, taking care of my health as
(27:01):
much and fitness and all that stuff.
So I was like 50 pounds heavier, you know?
I didn't really like how I looked.
I was self-conscious about it.
And I remember watching thatvideo and I almost deleted it.
Um, and I'm glad that I didn't becausethat ad. The one that I was so embarrassed
about, it ended up being the first ad tomake me a million dollars in my business.
(27:22):
That one ad
Awesome.
ran over half a million viewsto it, and it, and the lesson
I learned is it doesn't matter.
You know, what you look like, whatyou sound like, you know who you
are, like what background you have.
Like if you're, you know, self-conscious,all that matters is that you're
being yourself and you, you're so,you're being authentic, but you're
also showing up as an authority.
Because if you watch that video,you know, maybe I'm a little
(27:43):
self-conscious with how I look, butI am showing up as an authority.
I clearly know what I'm talkingabout and I'm showing up as myself.
I'm not pretending to be anybodyelse, you know, myself at that time.
You know, obviously I've grown asa, you know, person since that, but
you know, basically.
You're showing up asthat authentic authority.
So one of the things that's actuallyone of the chapters in the book,
it starts off by talking abouthow to be an authentic authority.
(28:04):
You wanna tap into that authenticity ofwho you are and how you're showing up.
You know, when you're creating content,and you also want to be seen as that
expert and let your expertise shine.
And if you can do that, you're gonnabe able to get, uh, the results you're
looking for, even if there's certainthings that you're self-conscious about.
One other technique.
Uh, or thi there's actually a few littletechniques, uh, that you can use to
(28:28):
break a, a fear of being on camera.
So one is just realizing thatyou're on camera all the time.
If you hop on Zoom calls, FaceTimecalls, you know, uh, all kinds.
It's all of those things.
You are on camera and you don't, you don'tfeel any spec, any kind of, oh, you know,
uh, nervousness when you're doing that.
(28:49):
And that's because.
You're going and you're used to it.
You're used to being on Zoom,you're used to being on FaceTime.
Um, so the second tip is to speaklike you're talking to somebody
on Zoom or FaceTime, like you'retalking to a close friend,
and that way your passioncan shine through.
It's like you're filming thevideo for them, not anybody else.
Don't think about different otherpeople that might be watching.
(29:11):
Just think about, you know, as ifit was a friend that's gonna be
the only person that watches this.
And the way you can do that.
Is you get to decide.
The third piece is youcould delete the video.
That's true.
We
You don't have to see it.
You have control.
And so if you understand thosethree things, uh, and, and this is
something that we teach, you know,our clients, it's also something
that I talk about in the book.
(29:31):
Um, and I've had people say,you know, thank you for this.
Like, even though it sounds likeit's simple, sometimes you gotta
think about you break it down.
When you think about it that way, thatyou're already on video, you can film
it as if you're talking to somebodyspecific and you're in control as to
whether anybody ever sees that video.
It depressurizes you filming a video,which means you're gonna film a
better video, which means that youdon't, you don't need to delete it.
(29:53):
Like, you know how I didn't delete mine?
And you can go and publish it, oryou film a couple versions, right?
Again, maybe you do deletethat one, but you film another
Hmm.
I love it, man.
And this is, yeah, I think the, thetakeaway, uh, there's a couple things.
So I used to.
I used to, uh, coach myself throughthis back in the day when I was
starting, and this is like 15 yearsago with like flip cams and stuff.
(30:14):
Um, I remember, yeah, like, justmake the red light my friend.
You know, I'm just talkingto my buddy and you know,
it's not so much red lights and Iguess we're on Riverside and I see
a red light here, so, you know,
but, um, the fact is takethe pressure off yourself.
Like that's the thing is like,it doesn't have to be pressure.
E, especially if you are rooted inyour, your own authenticity and you
(30:36):
know what, you are the best in theworld at whatever your superpower is.
Talk from that place.
And yeah, sometimes that word, you know,might feel woo woo to some people or
like, what does it mean to be authentic?
But literally, if you think about it,every aspect of life, if you walk into
a room and if you are yourself and youdon't care about what other people are
really thinking about you, you're good.
(30:57):
You're living the good life.
So it's.
And this almost is like, you know,for anyone who might be hesitant
or feel some friction here, it'salmost like therapy in a way.
Start recording videosand, and watch back.
Maybe don't analyze it, but ifyou're feeling like, yeah, I said
some pretty good smart stuff here.
Post it, you know, like
get it out there.
Go share it, get some feedback.
Maybe don't listen to all the feedback.
(31:18):
Just keep posting, you know.
But yeah.
And um.
I'm thinking of like on the paid ad side.
'cause we haven't reallytalked too much there.
And I know
it'll, have a whole, you know,the book I know touches on it.
You have all the trainingand awesome YouTube channel.
Definitely go follow Allic onYouTube as well and we'll give
links to the book and everything.
Are there any strategies,um, like in terms of like the
(31:41):
batching for instance, all,
all that content.
Would those, are they the samevideos in the ads or is it like a
full different kind of approach andthere's a whole scripting process?
It's a different, it's adifferent approach and we can
touch on it pretty quickly.
So really, um, I can actuallybreak down the framework.
One time at one point I was challengedto, uh, to break this down in like
(32:01):
three minutes and I was able to do
it so we can, we can do it.
So basically the, exactly the start, theclock, the, so the strategy on the YouTube
side, um, is it, there's two pieces.
There's the actual ad andthen there's the targeting.
And the ad is a littledifferent than a YouTube video.
Uh, 'cause it's a little bit shorter,it's two to three minutes long,
versus a YouTube video might beanywhere from eight to 15 minutes
(32:23):
long, or some go a little bit longer.
And so with the ad, you want it tobe hook, educate, call to action.
The hook pulls people in.
You provide value, you educate them.
You actually give them value.
In the ad, we call it a value adbecause that's what makes your ad
stand out from everybody else's.
Most people are, Hey, doyou have this problem?
Okay, we'll go buy my thing or go booka call or go sign up for my training.
(32:43):
But.
You know, are youactually providing value?
People are on YouTube to getvalue, so you want to pull them in.
You wanna provide value in the ad? Talk alittle bit about this high level, right?
But talk a little bit about thingsthat they might not know, uh, you know,
pieces of information you can givethem, whatever that happens to be.
And then you have a clear, concisecall to action at the end to get
them to take action off of the video.
(33:04):
So, hook, educate, call to action.
Then when it comes to the targeting,um, targeting it all comes down to
this, reaching the right person atthe right time, at the right message.
We've already got the message andthe ads, so now we gotta reach the
right person at the right time.
Now, you can use Google'sprebuilt audiences.
They have audiences already, peopleinterested in, let's say, you know,
business or advertising and marketing,whatever, but you can actually
(33:27):
build your own custom audiences.
That's the key.
We want to get alpha results.
We call it the Alpha AI targeting strategybecause we're training the ai, Google's
AI to reach more of your ideal client.
And so, for instance, um, you know, let'ssay you were going out there and targeting
your ads, as you know, which we're gonnabe doing soon as we're working with you
as, so for people looking to build, uh,AI clones or, or learn about AI clones.
(33:49):
So I, instead of relying onGoogle's existing audiences, which
I can tell you they don't have onethat's just interest in ai, clone
what you can do.
Is you can build one.
So you could build a u uh, you couldbuild a interest affinity where
you can actually put in AI clones.
Uh, you had to build an AI clone, AIclone for my business, um, et cetera.
(34:09):
So you put all the interest into one.
So now it's people that Google knowsit's interest, but you actually go
a lever deeper and you can do what'scalled a custom search intent.
So you could target people who aresearching for specific things, how
to build an AI clone, um, uh, what'sthe best way to build an AI clone.
Uh, et cetera.
Right?
And so, and again, by the way,if you're wondering how do you
come up with these search terms?
(34:30):
Well, that's where my software comesinto play, the keyword search.com,
that finds YouTube keywords andactually syncs directly to Google ads.
Um, but you can find all thesekeywords that people are searching for.
Uh, and then you also haveURL affinity audiences.
This is based on what websites peopleare going to, so they're already going
to sites kind of related to that.
Then you could target those peoplethe next time that they're on YouTube.
So you now have multiple differentways, and there's a few others, but
(34:53):
that's, those are the main ones.
Um, and so now you're buildingthose custom audiences to
reach the right people.
You're trained in the algorithm,so hook, educate, call to action,
and then a custom audience.
Uh, in the alpha AI targeting, that isthe, uh, the formula for YouTube ads.
Of course, uh, we break it down andwe have more timeless principles
in the book, and then the book hasresources that go to more, you know,
(35:14):
tactical, uh, things as well that come
Well, it's, well, let's give people the,and thank you for breaking that down.
I think that was under three minutes.
I, I wasn't,
but it felt about, about right.
That was.
Yeah,
there.
Around there.
yeah, yeah.
I wanna shout out the book, uh,just how folks can get to it.
So, uh, video authority book.com.
Go, go, go there.
I know it's gonna be released dependingon when this episode, it might be live.
(35:36):
It might not be, but eitherway, that'll get you there.
Right?
Video
authority book.com.
exactly.
Video authority book.com and I, I've beenworking on this for the last three years.
So it's got step by step, um,and you can actually see it's
got actual like, action plans.
So it's got the visualsand everything too.
So it's like, all right, here'syour video conversion training.
Here's all the different pieces.
And then it also, afterwards, aftereach chapter, it's got the step-by-step
(36:01):
guide of what you learned in thechapter to actually take action.
Because that's what I likeout of a, out of a book.
It doesn't just teach you.
It also says, alright, here'swhat you should actually do to,
to put this, uh, into action.
Here's a little visual of what it'll look
I love it and I love it that it,it's set in principles and that's
like what we were talking about here.
What I try to do with this showis, yeah, let's talk about ai.
Some of the cool was being stuffthat's coming out, but we know
(36:23):
stuff's gonna change, but thereare principles that we should be
definitely living by and and studying.
And I mean, the fact that you'vebeen working on this for three years.
And I trust you, and I've seen thematerial you put out there, you know,
in the, in the private members area.
I'm like, oh my gosh.
Like you've done your homeworkin, in every which way.
So,
uh, I appreciate you breakingthis down and making it, um,
(36:43):
digestible, at least here.
And definitely if you're.
Any at all interested in YouTubeand you should be, of course.
That's, that's your man here.
All I can go get his book.
Um, what's, uh, just to kind wrap it uphere, what is, what's the thing that hangs
you up now when it comes to like, video?
Is there, do you have any like,uh, friction points of your own and
(37:04):
second part of that, you know, maybehow, how do you get past there?
But also what are you interested in?
Like what are you excited about in thecoming year or two, let's say in general?
That's a good point.
I think the biggest friction pointfor me is time in that I have a lot of
things that I'm focused on and doingand I'm speaking all over the country
and I'm, you know, also running, uh,my business and I'm also creating my
(37:27):
content and I don't have as much timeas I once did years ago to create, uh,
all the content that I want to create.
But AI could potentially helpthat, uh, be even better.
But I, I also think that there's ahuman element of connecting with people,
uh, that's really valuable on video.
So with ai, there's AI ad hookswe're finding that works really well,
especially at the beginning of a video.
(37:49):
So the first eight seconds asan ad, especially on an ad.
So not necessarily a regular video,but you know, an ad that can hook
people in, and then you draw them intothe rest of the video, which might be
more of a standard, uh, YouTube video.
So we're finding thatthat works quite well.
Uh, or standard YouTube ad, I mean to say.
Um, and, uh, and that worksquite well at the AI side.
Um, and then when it comes to, yeah,handling some of the, the bottleneck
(38:14):
stuff, I think I'm actually working rightnow on a new process for creating, uh,
and publishing content more rapidly.
So,
uh, that's in the works and, uh,we'll, we'll probably be ramping
up through the rest of this year,but especially going into next
Well that sounds pretty exciting too.
So.
Do,
do you see like, just, I guess justto really end on this thing, um, like
(38:34):
YouTube and where it's headed, because,you know, we have things like AI video
clones now, and you see, you know, uh,social networks starting to make that
a lot easier to create those, you know,and, and kind of replace the human.
Like, do you have any fears or, orI guess, or opportunities with kind
of this new tech maybe integratinginto YouTube or do, do you just have
(38:56):
any kind of perspectives there inthe, in the coming, let's say year,
'cause things are rapidly moving.
What I would say is I thinkpeople are still gonna want to
connect directly with people.
Um, but I think that AI is just gonnabe another tool that you can use to more
rapidly create what you want to create.
So it's really interesting with ads,what we're seeing is the best performing
ads, uh, aren't ads that are just ai.
(39:17):
But they're also not just, uh, normal.
Um, they're now AI ad hooks.
So the first eight seconds, like Iwas sharing and then followed by a
more standard, you know, human ad.
And I think that kind of speaks towhere we're going is the hybrid model
of AI being a piece of it, but not beingall of it is gonna be, um, is gonna
be valuable when it comes to video.
I could see that.
(39:37):
'cause people are just, yeah, we'll,we'll just see it everywhere, honestly.
And it's, it's kind of hard to distinguishin some cases, for better or for worse.
But yeah, I like that.
And probably rapid testing of hooks andwhatnot can be done once you kind of
dial in what you're doing already, but.
Exactly.
Awesome, man.
Well, this is great.
I know you're a wealth of informationand appreciate you for being
(39:58):
so open and coming back again.
Go get video authority book.com, that'sthe new book, and that'll, that'll
take you to all the right spots.
So Aleric, thank you my man.
Appreciate
Thanks so much, Joe.
I appreciate it.
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