291: The Pressure to Build a Bigger Business

Are you chasing a bigger business just because everyone says you should? It’s time to take a step back and ask yourself—why?

In this episode, we’re tackling a mindset shift that every Realtor needs: understanding your real “why” before jumping on the growth bandwagon. We get honest about the pressure to scale, build teams, and chase bigger numbers, even when it might not be what you truly want.

We’re breaking down:

• How to figure out your personal “enough” number

• The hidden costs (financial and emotional) of growing too fast

• Why real estate’s “invisible corporate ladder” might not be for you

• The difference between a meaningful goal and a goal you think you should have

• A simple framework to uncover your real motivation for growth

If you’ve ever felt overwhelmed by the pressure to do more, this episode is for you. Spoiler alert: success isn’t just about bigger numbers—it’s about building a business that actually makes you happy.

 

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Key Quotes/Takeaways:

1. “Are you growing because you want to, or because someone told you that you should?” – Katy

2. “The dream isn’t to build a huge business. The dream is to have time and financial freedom. Don’t lose sight of that.” – Alissa

3. “If your ‘enough’ number is met, why keep adding stress just to say you did more?” – Katy

4. “Before you set your next goal, ask yourself: does this move me toward the life I actually want?” – Alissa

5. “Real estate doesn’t have a corporate ladder, but we sure act like it does.” – Katy

 

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