293: Do Open Houses Actually Work?

Open houses—love them or hate them, they’re back in the real estate conversation. But do they actually work? And more importantly, should YOU be doing them?

In this episode, we revisit a topic we haven’t discussed since way back in Episode 11—open houses! A lot has changed in the market since then, and we’re diving into why open houses nearly disappeared, why they’ve made a comeback, and what you need to know if you’re hosting one in 2025.

We share our personal experiences, including how Katy recently broke her open house drought, what Alissa has learned about preparing agents to host them, and why safety concerns are still top of mind. Plus, we reveal the key prep steps that can make or break your turnout (spoiler: just throwing a sign in the yard isn’t enough).

Tune in to hear:

• How the evolution of the market has impacted open houses

• What we tell sellers when they ask for an open house

• The safety concerns every agent should consider

• The biggest mistakes agents make when hosting

• Our checklist for a successful open house

• Why the right preparation can double your turnout

• How to use open houses to build relationships (and land listings!)

If you’re on the fence about open houses or just looking for ways to make them more effective, this one’s for you!

 

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Key Quotes/Takeaways:

1. "Your seller is going to ask for an open house. Whether or not you want to do one is a different story." — Katy

2. "A lot of agents think open houses are just for buyers, but I got more listing leads from them than buyer leads." — Alissa

3. "Safety is my number one concern. It’s not about 'wasting' my weekend—it’s about being in a house alone with strangers." — Katy

4. "If you don’t prepare, don’t be surprised when no one shows up. A little effort makes all the difference." — Alissa

5. "An open house isn’t just about selling a house—it’s a chance to sharpen your skills, meet people, and grow your business." — Katy

Products, People & Previous Episodes Mentioned:

• Episode 11 “Open House Tips”

• Email Templates 101

• Brand new Agent Open House Checklist for FREE here!

 

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