295: Why Buyer Agents Struggle to Get Paid

Are you accidentally working for free? It sure seems like it! In today’s episode, we’re diving back into the world of buyer brokerage agreements and uncovering a sneaky trend: agents are getting their BBAs signed… and then slashing their own pay before closing.

Why are so many agents struggling to confidently collect the commission they put in writing? Is it a lack of confidence? A fear of rejection? Or are they skipping a crucial step in the process? Spoiler alert: it all comes down to the buyer consultation.

Here’s what we cover in this episode:

• Why agents are so quick to discount their commission

• How recent shifts in the industry are exposing a lack of confidence

• The critical mistake agents are making with buyer consultations

• How listing agents have always done this differently—and what buyer’s agents can learn from them

• The importance of transparency in how you get paid

• The real way to make sure you’re worth what you charge

• What brokers should be teaching their agents (but often don’t)

The reality is, if you’re afraid to charge your full fee, you might not be delivering enough value to feel like you earned it. But don’t worry, we’ve got practical solutions for you! Tune in to hear how to build confidence, deliver more value, and get paid what you deserve.

Need help with your buyer consultation? Grab our Buyer Brokerage Agreement Cover Letter to guide your conversations with clients: hustlehumblypodcast.com/bba.

 

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Key Quotes/Takeaways:

1. "If you’re not comfortable talking about money, you’re going to struggle in this business." – Alissa

2. "The key to confidently getting paid is knowing your value and communicating it clearly." – Alissa

3. "Brokers shouldn’t just train agents on getting paid more. They should train them on how to SERVE better." – Katy

4. "If you don’t feel like you’re worth what you’re charging, it’s time to step up your service." – Alissa

Products, People & Previous Episodes Mentioned:

• Buyer Brokerage Agreement Cover Letter: hustlehumblypodcast.com/bba

• Episode 232: Buyer Brokerage How T