Jamie Gutfreund on the Future of Digital, Data + Creativity, and Gen Z

In this episode of the Ideation Podcast, Jamie Gutfreund, Strategic Advisor at SuperAwesome and Anzu.io, shares her insights on topics including the present/future of digital, data + creativity, data-driven marketing, developing digital products, insights into Gen Z, mixed realities, gaming, and thriving in unchartered territories!

 

Jamie Gutfreund is an accomplished executive with significant experience building teams, creating new products and delivering results. Jamie's current activities include her role as a board member for Tubular Labs, the leading measurement and analytics solution for social video as a strategic advisor for Kidtech start up,  SuperAwesome and programmatic in-game platform Anzu (On Zu).

 

Previously, she served as Chief Consumer Experience Officer for Hasbro, where she implemented the first programmatic media campaign, established an internal creative and analytics agency and supported the growth and expansion of Pulse, a direct-to-consumer commerce effort. 

 

Also, Jamie previously served as Global Chief Marketing Officer at WPP's Wunderman Thompson, with a specific focus on highlighting the work of the agency's 20,000+ creative thinkers, data scientists and technologists across the globe.

 

Jamie lives in LA with her family and two dogs and remains a dedicated fan of the NY Giants.