SANOGE Challenges the Fashion Industry | Less Waste | More Luxury

Neil Koenig, former BBC Series Producer, now ideaXme board advisor interviews Sarah Maria Nordt, founder and CEO, SANOGE.

Neil comments: The fashion industry might be glamorous, but its allure comes at a cost, since it is widely regarded as being one of the world's biggest sources of pollution. One entrepreneur who is trying to do something to improve the situation is Sarah Maria Nordt. She's the co-founder of SANOGE, a fashion tech start-up based in Germany that aims to produce clothing in a more sustainable manner. It eschews mass production in favour of making clothes on demand. SANOGE's website works a bit like a car configurator, with customers having the ability to modify the design of the garments they would like, which are then produced to order. The hope is that this approach will help, amongst other things, to reduce overproduction and return rates. Before launching SANOGE, Sarah Maria Nordt studied at the University of St. Gallen in Switzerland. Every year the university hosts a Symposium, a vast gathering of leaders and thinkers from all over the world, and I caught up with Sarah Maria at this year's event. In this interview with me for ideaXme, Sarah Maria Nordt talks about how she came to found her enterprise, the daunting challenge of making the fashion industry a more sustainable one, and her hopes and dreams for the future. 

SARAH MARIA NORDT - BIOGRAPHY Sarah Maria Nordt is the Founder and CEO of SANOGE, a FashionTech venture founded in 2019. SANOGE's mission is to revolutionize the textile supply chain by turning customers into co-designers of their highly individualized pieces of apparel and using an AI-based on-demand production approach to eliminate overproduction, reduce return rates, and redefine sustainability in the fashion industry. Prior to founding SANOGE, Nordt studied Business Administration and General Management at the University of St. Gallen, and worked in management consulting with a focus on digital transformation. In addition to her work at SANOGE, she is currently pursuing a PhD in Entrepreneurial Finance at the University of St. Gallen.

Sarah Maria Nord/SANOGE: https://www.linkedin.com/in/sarahmari... https://www.instagram.com/sanoge_wear... https://www.sanoge.com/

Neil Koenig: https://www.linkedin.com/in/neilkoenig/ https://twitter.com/neilkoenig?lang=en

ideaXme links: ideaXme's founder Andrea Macdonald: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}