IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Rand Fishkin founder of Moz, Victor Cho CEO of evite, Brian Wong founder of Kiip, Darian Shirazi founder of Radius, Frank Luntz founder of Luntz Global and other members of the Internet Marketing Association share their experiences leading cutting edge marketing companies. We bring you insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips on SEO, SEM, e-mail marketing, mobile strategies and how to capitalize on current trends in the industry from those that set the trends.
Episodes
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:
- Sean's role at Mapp Digital and the makeup of his team [5:20]
- Why they perform consumer surveys [8:15]
- Why the 18-35 group still prefers email [18:09]
- How retailers have used their engagement platform to drive results [19:23]
- The big mistakes companies are making [27:37]
- Who out there is doing this well? [35:30]
- What you can apply to your ...
Notable Sections:
- Catherine's background and role at Oracle Marketing Cloud [1:47]
- Why it's important to work directly with customers [4:30]
- Here approach to helping customers [8:03]
- How to differentiate your company with a culture of customer experience [12:23]
- Catherine's personal experience with churn as a customer [18:18]
- How brands can develop a greater sense of intimacy with their customers [26:45]
Notable Quotes:
...
In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17.
Guests:
Tuan Pham, SVP with Colony American Finance
Gabriella Cevallos, Marketing Associate with Colony American Finance
Notable Sections:
- About Petra and Red Pantz [1:20]
- Petra's advice to young women who want to lead [3:55]
- Petra's favorite thing to do when she needs a laugh [4:50]
- How Petra battles the 3:00pm slump [6:12]
Notable Quotes:
"You can't be upset when you're smiling."
Notable Sections:
Why cross-channel Content Marketing is important for the future of content marketing [3:02]
How to "make it rain" content [4:04]
How to better reach your audience [5:30]
Why you need to dedicate "inventory" to storytelling [13:40]
Why the "place to be" is video [16:35]
Why marketing is difficult [26:45]
Beginning of Q&A [35:00]
Notable Quotes:
"Don't Stop Learning, Always Be Testing"
"You have to market through pe...
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos
In This Episode:
- What makes a great leader? [2:11]
- Briana's biggest advice to young women [3:40]
- Briana's background as a teacher in the nonprofit world [4:15]
- How Briana has used networking to solve specific problems [7:20]
Resources:
podcast@imanetwork.org
www.thebuzzbrand.com
"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni
In This Episode:
- How education and Hollywood are similar [3:25]
- Why video is the place to be [4:15]
- How you may be losing more than a quarter of your webinar registrants [6:45]
- How to approach content creation [8:11]
- Top three takeaways [9:30]
Resources:
podcast@ima...
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on ment...
In This Episode:
- What Keith is working on at Enclave for the Las Vegas area [3:09]
- Why Vegas is a faster growing music destination than Nashville [4:50]
- The opportunity he saw that lead to creating Enclave [6:10]
In This Episode:
- How he created Conversion Fanatics
- The major problem he sees company’s facing with their conversion
- Why getting more “eyeballs” isn’t necessarily the best option
- Read more
In This Episode:
- The recent IMPACT16 event in the Cayman Islands
- How the IMA and Cayman Enterprise City started working together
- How the IMPACT conference has evolved over time
- Read more
In This Episode:
- The common thread between all of the roles he plays.
- Why pop ups are annoying and what you can do about it.
- His thoughts on the upcoming Twitter changes.
- Read more
In This Episode:
- How to convert digital imagery into real value and dollars.
- Why your landing pages need to be optimized for mobile when marketing on instagram.
- Why getting on Instagram today will benefit you in the long term.
Watch the webinar:
http://bit.ly/imaleadervideo
Watch the presentation:
http://bit.ly/imaleadervideo
In This Episode:
- How Penguin Pick-Up was created to solve the logistical problems around online ordering.
- How Egil created Penguin Fresh and disrupted the traditional grocery experience.
- Why it’s important to understand what’s goi...
In This Episode:
- Why supply chain and logistics is a great first job to get a “global” experience of the world.
- What it was like working at LEGO during its turnaround period.
- Why he was hesitant to accept another job in the toy in...
In This Episode:
- How Jeff used the school of hard knocks to carve out his space at Life Fitness.
- How LifeFitness is using technology and language partners to efficiently manage an international presence.
- The convergence between ma...
“How many of your followers should be considered leads?” - Aseem Badshah
In This Episode:
- How to drive new leads using social media.
- How to get higher engagement rates from your existing audience.
- How to prioritize leads.
- How to determine the ROI of social ...
“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah
In This Episode:
- How Aseem launched his first business “scriptopia”.
- What it was like managing Microsoft’s Facebook presence in the early days...
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