Communicating with Consumers w/Kelly Daynard

With the COVID19 pandemic, farmers are once again in the spotlight, this time as the shining stars as consumers experience a very sudden wakeup call on just how much we have all taken our amazing food system for granted. In this interview, Kelly shares some fantastic tips and resources than can help farmers more successfully communicate our farming story to our customers. At a time like this, when we have an opportunity to tell our stories, it’s essential to be confident and have some tools to reference for support. This episode will provide you with precisely that.

We hope you enjoy this re-broadcast…

If only 2% of the population is involved in farming and 98% are not, there is no wonder why there is such a large disconnect with consumers. Farm & Food Care Ontario is working to bridge this gap.

Learn about Kelly's top 3 favorite initiatives created by Farm & Food Care Ontario.

The Real Dirt on Farming - Is a magazine that was launched in 2006 and it has sold over 4 million copies with 4 different editions.
Breakfast on the Farm – They have hosted 10 breakfast events since 2014. The event includes a farm tour and breakfast on the farm.
Virtual farm tours – Allows consumers the opportunity to virtually visit 25 Canadian farms without getting their boots dirty.
We dive in and discuss public trust. Farmers will be very happy to learn that studies show that they have a high credibility rating with consumers. Consumers trust farmers. It's our modern technology that they do not understand. Tune in to hear what Kelly says are the most misunderstood and asked about topics. She shares that if we learn how to better explain our technology, it will improve the consumer's outlook on the farming industry.