From Skeptic to Advocate: Brad Crammond’s Hybrid Rye Journey I Product Spotlight

In this episode, we’re joined by Brad Crammond — a farmer near Austin, Manitoba, with a unique background as a former agronomist and retailer. Brad brings a well-rounded perspective on KWS Hybrid Rye, sharing firsthand insights from the field and from the advisory side of the business.

From Agronomist to Full-Time Farmer

Brad kicks things off by reflecting on what initially drew him to rye, and how his first experience with hybrid rye was a game-changer — delivering a 30 bushel per acre yield boost that caught his attention and changed the way he viewed the crop’s potential.

Going All-In on Hybrid Rye

We explore why Brad has now committed fully to hybrid rye. It’s not just about yield — Brad explains how agronomics, harvest timing, weed suppression, and marketing flexibility all factored into his decision to expand acres.

Regrets and Resilience

Brad shares a moment of hindsight after last fall’s rye harvest, where he wished he had kept more acres. We dig into what stood out about that crop — from winter survivability to spring vigor and overall crop resilience.

Advice from a Farmer & Agronomist

To wrap things up, Brad offers practical, farmer-to-farmer advice for anyone still on the fence about trying hybrid rye. Drawing from both his hands-on experience and years of crop advising, he highlights what to consider when evaluating this crop for your farm.

Whether you’re new to rye or looking to push your yields higher, this episode is packed with field-proven insight and actionable advice.

Tune in now to hear Brad’s full story and why he believes hybrid rye has earned a permanent place in his crop rotation.

Thanks for tuning,

Tracy

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🎬 Recommended Playlists

👉 Product Spotlights

1. Hybrid Rye in Canada: Gaining Attention in Livestock Feed Systems
https://www.farmmarketer.com/product-spotlight-hybrid-rye-in-livestock-feed-systems

2. The Future of Hybrid Rye in Canada: Innovation, Sustainability, and Market Growth with Kenny Piecharka, Country Manager of KWS Seeds Canada
https://www.farmmarketer.com/Resources/ResourceItem?resourceItemId=529

3. Checking Winter Survival in Hybrid Fall Rye | KWS Seeds Canada
https://www.farmmarketer.com/product-spotlight-checking-winter-survival-in-hybrid-fall-rye-kws-seeds-canada

4. KWS Hybrid Rye, Retail Seed Business, KWS Cover+ Program, and Market Outlook
https://www.farmmarketer.com/product-spotlight-kws-hybrid-rye-kws-cover-program-and-market-outlook

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