Meet The Witty Farmer: Modeling, The Love of Farming & Farm Side Hustles with Jenny Sauer Schmidgall

Meet The Witty Farmer: Modeling, The Love of Farming & Farm Hustles
#FarmHustle #Farming #FarmBusiness #FarmStore

This week on The Impact Farming Show, Tracy sits down with the incredible Jenny Sauer Schmidgall, better known online as The Witty Farmer, and trust us, her story is one you won’t forget.

Jenny has lived many lives—modeling, acting, building a career, and taking adventurous pivots—before eventually finding her way back to her roots on the family farm. 

Here’s what you’ll hear in this #farmhustle episode:

- Back to the Farm – Jenny’s journey from modeling, acting, and career adventures to realizing how much she missed the farm—and how it pulled her home.
- Love & Family – How Jenny met her husband and the realities of balancing farm life with raising her daughter.
- Family & Resilience – Jenny shares the story of losing her dad and suddenly having to take on everything on the farm in the middle of seeding season.
- The Greenhouse & Farm Store – How a simple idea grew into something much bigger, reaching surprising success considering it’s located in a town of only seven houses and a John Deere dealership.
- No-Staff, Self Check Out Innovation – The proprietary software she developed to fully automate sales with a completely self-serve system.
- Community Impact – Jenny partners with nearby farmers and food makers, including local farms supplying pork and chicken, and a local lady who bakes and restocks her homemade cinnamon buns daily (alongside favorites like bacon caramels and other scrumptious treats), just to name a few.
- The Second Store – Jenny shares the exciting news that a second The Witty Farmer Farm Store has been opened up through a licensing arrangement.
- Farm Hustle Opportunity – Why Jenny believes her farm store model could provide other farm families with a powerful side hustle.
- Wangus Beef – Yep, that’s Wagyu + Angus, and it’s just as amazing as it sounds. Tracy and Jenny, both huge steak and Black Angus fans, chat about why Wangus has become such a standout on the farm and why it flies off the shelves at the farm store.

Jenny is a true farm entrepreneur with grit, creativity, and vision. Whether you’re looking for inspiration, diversification ideas, or simply a story that will light a fire under you—this episode is packed with it all.

Don’t miss this conversation—it might just spark your next big farm hustle.

Learn more about Jenny and her journey at thewittyfarmer.com

Thanks for tuning in,

Tracy

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Meet The Witty Farmer: Modeling, The Love of Farming & Farm Hustles