Product Spotlight: KWS Hybrid Rye, Retail Seed Business, KWS Cover+ Program, and Market Outlook

David Hamblin, a farmer and seed retailer based in Morris, Manitoba, brings a dual perspective to our product spotlight conversation on hybrid rye.

In this episode, we explore his experience with hybrid rye, his retail business, and insights into grain marketing opportunities through the KWS Cover+ program.

🎧 Episode Highlights

- Farming Operation & Hybrid Rye Experience
David shares the story behind his family farming operation and how long they’ve been growing hybrid rye. He reflects on the learnings, yield advantages, and management insights he’s gained over the years, offering practical takeaways for growers considering this crop.
- Red River Seeds Retail Business
We dive into the evolution of Red River Seeds and their role as a seed retailer and grain buyer. David outlines the various end-use markets they serve—including flour mills, distillers, and the U.S. cover crop market—and how this diversity supports their farmer clients.
- KWS Cover+ Program Partnership
David explains what it means to be a KWS Cover+ Program partner, and how this program is opening doors for farmers growing KWS hybrid rye. He talks about grain purchasing opportunities and how the program adds value for producers looking for reliable market access.
- Market Outlook & Selling Grain
We wrap up with David’s take on the fall 2025 pricing outlook and market dynamics for hybrid rye. For growers wondering where to market their rye crop, David shares how Red River Seeds can be a buying partner and what to expect when working with their team.

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