Future-Proof Your Career: Why Reputation Isn’t Enough Anymore with Jennifer McClure

Future-Proof Your Career: Why Reputation Isn’t Enough Anymore with Jennifer McClure

Are you successful, but just not visible in the way you want to be? 

You've built a strong career and delivered results, but you're not sure people really know who you are or what you stand for. With AI reshaping the workplace and market shifts accelerating, you could be left wondering: 

"What if I'm seen as replaceable?"

After 20 years in HR leadership, personal branding expert Jennifer McClure has discovered a truth: reputation is earned, but it no longer guarantees visibility or opportunity.

Your Career Isn't Safe on Autopilot

The old idea of "just do good work and you'll get noticed" doesn’t cut anymore. With AI changing the game, being known as "a hard worker" won’t get you the recognition you want. 

Personal Branding: Your Career Insurance

Visibility equals opportunity. The people getting promotions are those who've made it clear what they want to do more of, and what unique value they bring.

Your differentiators become career insurance:

• Decision-making abilities AI can't automate

• Curiosity and strategic thinking

• Leadership and people skills

• Your unique perspective

Breaking the Myths

Myth: "I don't want to seem self-promotional"
Reality: You're already being perceived in some way. Make it more intentional.

Myth: "Good work speaks for itself"
Reality: Your boss isn't psychic. They need to know what you want more of.

Build Your Brand Before You Need It

Jennifer's advice:

• Self-reflect on unique strengths

• Get external perspective from colleagues

• Identify perception gaps

• Be intentional about how you want to be known

 

Episode Highlights

The New Reality: 

[00:37] - Why personal branding is job security in an AI world
[17:17] - The "race to the middle" with AI and rising above it

Breaking Barriers:

[28:09] - Myths keeping high achievers invisible

[35:04] - Simple brand-building for busy professionals

Strategic Career Management: 

[13:41] - Taking agency over your career path 

[21:45] - Preparing for an unpredictable future

 

Powerful Quotes

• "What creativity, curiosity, analyzing skills can you bring to a world heavily populated by AI? How are you going to rise above that?" —Jennifer McClure

• "What you want to be is the most employable person. There will always be layoffs, but there were still people getting jobs during 2008 whose names came up when leaders asked 'Who's the best [your role] that you know?'" —Jennifer McClure

• “Curiosity, problem solving, innovation, leadership and people skills. These are the things that can't be replaced." -Blake

• “When you have that level of clarity and intentionality about who you are, how you operate, what are the best ways that you create the biggest results, you actually do less." -Blake

 

Resources Mentioned

• https://jennifermcclure.net/

• https://www.linkedin.com/in/jennifermcclure/

 

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