In Search Of...
"In Search Of..." is the go-to podcast for auto dealers, marketers, and decision-makers who are tired of the noise and ready for real talk. Hosted by Wikimotive CEO Dan Barker, each episode dives into what actually drives results—and what it really takes to sell more cars. No fluff. No filler. Just candid conversations, bold insights, and proven tactics built for the showroom floor and the boardroom alike - offered up by some of the best minds in automotive & automotive marketing. You’re not just looking for answers. You’re In Search Of... something better. And we’re here to deliver it.
Episodes
In this premiere episode of In Search Of…, Dan Barker (CEO, Wikimotive) and Zach Billings (Co-founder, Wikimotive) sit down with Tara Rego (Director of Strategic Partnerships, Spectrum Reach) to demystify the evolving world of OTT video advertising.
From her unorthodox entry into automotive retail to her leadership in digital media strategy, Tara shares sharp insights into audience fragmentation...
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