Indie Game Movement

Many great indie games never find their audience, not because they lack quality, but because players have a hard time discovering them. In a crowded market filled with platforms, storefronts, and showcases, standing out can feel impossible.

In this episode, we explore how studios can lay the groundwork for success long before launch. From taking early steps that boost discoverability to building authenti...

Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn't come from massive budgets, it comes from focus. 
 
So today, we're going to break down how indie teams can develop repeatable marketing strategies, that turns engagement into lasting relationships, setting the foundation to keep their games moving forward.

Episode Shownotes Link: https://rengenmark...

For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams.
In this episode, we're going to dig into the realities of licensing and adaptation, drawing lessons from the leap between television and indie games. From navigating rights to finding creati...

Puzzles aren't just a design choice — they're a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game's lifespan short. In this episode, we dig into how puzzle design shapes retention through interesting narrative adventures and experimental exploration that turns puzzles into assets that serve your players in mean...

The next wave of gamers is already here. Students, from middle to high school don't just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences?

In today's episode, we're going to dive into insights from years of working with student gaming clubs and esports programs, unc...

Most developers see their Steam page as a way to describe their game. And while that's true, its real purpose goes deeper: capturing a player's limited attention and showing them, in seconds, that your game is for them.

In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, features, or trailers. We'll explore how every element — from me...

Finding the right teammates isn't about checking boxes or broadcasting open roles. It's about creating the kind of opportunity people want to be part of.

Today, we're digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don't even notice. We'll explore how aligning your message with your mission can shape the future of your team. Wheth...

Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to?

So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it introduces, and what indies can learn from both the successes...

Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated.

So in this episode, we'll explore effective strategies for planning localization early, how to avoid common traps that can limit reach and secrets to keeping thi...

You can have a great game idea, but if no one knows about it… who's going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing.

In this episode, we're going to explore how early-stage marketing builds confidence, community and momentum that makes funding more attainable. From signaling traction...

Indie studios face tight budgets, small teams, and pressure to deliver big ideas with limited resources. Meanwhile, AI in game development sparks fears of job loss and soulless design. How can small teams stay human-centered while competing at scale?

In this episode, we'll explore how generative AI can be an ally instead of a threat by discussing practical ways to speed up preproduction, validate concept...