Indie Game Movement

Indie Game Movement

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Episodes

August 11, 2026 89 mins

Music does far more than create atmosphere. It can affect your game's marketing, legal rights, creator community, and so much more. Yet many indie developers don't discover these challenges until it's too late. In this episode, we discuss the agreements every developer should understand, common misconceptions around music ownership, and how to make smarter audio decisions that protect your studio before and after launch. 
...

Listen
Watch
Mark as Played

Whenever someone picks up your game, you hope they'll love it and experience it as intended. But every player brings different abilities, experiences and expectations, which can create barriers developers never anticipated.

Today, we explore accessibility as a broader player-centered design philosophy. We'll discuss unintentional gatekeeping, onboarding, the assumptions developers bring into their work and practical ways to make ga...

Listen
Watch
Mark as Played

Many indie games struggle not because they're poorly made, but because they were built without a clear audience in mind. In this episode, we explore why identifying your target players before writing a single line of code shapes better design decisions, tighter production scope, and stronger market positioning while sharing practical ways to validate your audience before investing years into development.<...

Listen
Watch
Mark as Played

Many indie developers dream big, but bigger ideas often come with bigger risks. So how do small teams create ambitious games without adopting the complexity that slows large studios down? In this episode, we dig into which big-studio practices actually transfer to indie development, how team size shapes production decisions, and what it really takes for a tiny team to pull off something that feels much la...

Listen
Watch
Mark as Played

Have you ever reached a point where everything looks right on the surface, but something still feels off? Not because anything is broken,  but because something fundamental was never fully understood.

It's something most of us have felt at some point, whether in our work, our projects, or ourselves. That's exactly why I invited Joe Henson to share his journey and what happened when he finally came face to face with that realiz...

Listen
Watch
Mark as Played

Players don't evaluate games objectively, they evaluate them through perception. And that perception starts forming long before anyone touches a demo or watches a trailer.

So today, we're digging into how player perception is shaped through branding, visual identity, messaging, and studio presentation. We cover why first impressions matter, how trust is built through consistency, and why the way ...

Listen
Watch
Mark as Played

The best designed levels are the ones that quietly guide players and build emotion without ever feeling restrictive. But too often, we feel the need to hand-hold to ensure they can progress, without realizing we're doing more harm than good.

In this episode, we explore how level design functions as an invisible layer of communication between developers and players by breaking down the principles ...

Listen
Watch
Mark as Played

Game developers spend years trying to make their games fun, but the answer to finding the fun for players may have less to do with mechanics and more about how players actually feel.

In this episode, we explore what fulfillment actually means from both the player's and developer's perspective, and how design decisions influence that experience. We'll discuss everything from progression systems to player motivation, and the...

Listen
Watch
Mark as Played

Indie game marketing advice spreads fast but much of it is rooted in conditions that have quietly changed, and in some cases, no longer apply. The problem? Most developers haven't noticed yet. 

In this episode, we break down why the strategies studios have relied on are losing effectiveness, what's driving that shift, and what a smarter, more adaptive approach looks like for reaching players in today's market.

Episode...

Listen
Watch
Mark as Played

Most teams treat audio exclusively as polish, leaving it until right before launch. The problem is, sound influences player decisions, pacing, and emotional impact well before a single level is finished.

Today, we explore why isolating audio creates friction and missed opportunities, and how treating sound as a core layer from the start leads to a stronger, more cohesive player experience.
...

Listen
Watch
Mark as Played

Most conversations around indie development focus on getting a game out the door, but what happens after that?

So today, we're digging into what it actually takes to run a studio beyond the first release. Everything from the decisions, trade offs, and even the mindset shifts that determine whether a studio grows or quietly fades out. Because building something that lasts requires thinking beyond ...

Listen
Watch
Mark as Played

Studio culture isn't something you have, it's something you're constantly creating, whether you realize it or not.  And for most indie teams, that's exactly the problem. The culture taking shape inside your studio may not be the one you intended, and by the time you notice, the damage may already be done.
So today, we examine what unintentional culture actually looks like, how to spot it before it holds your team back, and...

Listen
Watch
Mark as Played

Every developer knows funding gaps exist, but most don't realize they can start at the prototype stage, shaping how you approach development, publishing, and the path to shipping your game.

So today, we examine how prototype funding works, what it takes to make early stage projects fundable, and how getting this stage right can jumpstart momentum for both your game and your studio.

Listen
Watch
Mark as Played

We all know building a game studio is a challenge, but often don't realize the bigger challenge is keeping it alive. Because it's rarely a big mistake that brings a studio down, it's the smaller decisions that do it, leaving us wondering where things went wrong.
So today, we unpack what sustainable studio growth actually looks like, so you can grow with confidence, stay true to your vision, and keep on track so you never lose c...

Listen
Watch
Mark as Played

Great game design doesn't just come from talent or vision. It can fall apart when good ideas get stuck, overlooked, or brought in too late.

So today, we're going to explore how studios can adapt lessons from large teams to improve design input, make better informed decisions, and turn collaboration into better gameplay.

Read more
Listen
Watch
Mark as Played

Building an indie game takes more than funding alone. It also takes support, resources, and a path to market. But too often, those pieces get tied to a single assumption: finding a publisher.

So in this episode, we unpack that mindset and explore how developers can think more strategically about funding, partnerships, and building a more sustainable path forward that's grounded in action and not ...

Listen
Watch
Mark as Played

Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course.

So today, we explore how developers can approach scope, workflow, and decision-making more strategically so they can build games with depth, scale, and intent without losing clarity, momen...

Listen
Watch
Mark as Played

Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember.

Episode Shownotes Link: https://rengenmarketing.com/449

Listen
Watch
Mark as Played

Reaching global players takes more than strong localization. The meaning of a game can shift across markets based on cultural context, symbolism, visual cues, and geopolitical sensitivity.

So today, we unpack the risks indie developers often miss and explore how to think more strategically about global player perception without compromising creative vision.


Episode Shownotes Link:...

Listen
Watch
Mark as Played

Indie developers often feel stuck between moving quickly and building something worth committing to. Move too slow and momentum fades. Move too fast, and you risk committing to ideas before they've been properly tested. 

So today, we're going to dive into how smarter prototyping helps teams validate ideas earlier, learn faster, and make stronger development decisions. And we'll also look at how the right tools can support fast...

Listen
Watch
Mark as Played

Popular Podcasts

    Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices