Indie Game Movement
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
Episodes
Every indie developer hopes their game will succeed, but building on that success takes smart planning well before that milestone is hit.
In this episode, we'll explore practical strategies to help indie studios set strong foundations, position themselves for growth while attracting future opportunities and partnerships. So get ready as we share the tools to build up momentum now so your studio can thriv...
As we wrap up the Master Class series, this bonus episode takes a deep dive into Patrick’s course on creating irresistible games. Andrew has gone through the entire course, to provide a complete overview with key takeaways, strengths, personal thoughts on areas for improvement, and insights into who would benefit from the course and why it’s a must for improving player engagement and building sustai...
Welcome to the Indie Game Movement masterclass series!
In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback.
If you’re looking for sustainable revenue strategies that keep players happy, this episode is a must-listen.
Want to get more...
Welcome to the Indie Game Movement masterclass series!
In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate.
Whether you're looking to improve engagement or refine your approach, this episode is packed with actionable advice to help you take your game to the next level!
W...
Just sharing a quick announcement about our upcoming Master Class Series.
Listen to find out more!
The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive.
That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI.
Between...
Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles.
Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driven games, we discuss how novel design strategies and mech...
What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio.
Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming early hurdles to adapting to industry challenges and the strategies that kept their compan...
Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact.
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Get your free consultation here!
Indie game development often thrives on the balance between iteration and long-term sustainability, but in doing so, there's always the potential risk of burning out.
So today, we're going to explore strategies on how to maintain creativity over time and how to adapt your development process to evolve projects while fostering innovation and sustainability.
The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive.
So today, we're going to dive deep into how one developer has thrived for over 30 years, balancing creativity and business by focusing on shareware games. We'll explore the history, some trends and wrap it all up with some act...
Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done.
So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectively leverage strategies and lessons learned while wearing m...
Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky.
So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you're still making your game!
Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games.
So today, we're going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in the way.
With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever.
In this episode, we're going to discuss how to communicate your worth effectively in such a competitive environment. From strategies that craft compelling narratives ...
AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively.
In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game development.
Many great games go unnoticed due to a lot of different factors, but one of the main areas studios and developers struggle with is nailing down discoverbility.
So today, we're going to tackle this problem by understanding issues with the current game discovery system and discuss practical solutions to fix it, so you can break down barriers in game discovery and stand out!
Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond.
In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present your vision to potential publishers. Join us as we uncover practical tips and personal...
Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be.
Today, we're going to dive deep into the craft of game animation, discussing everything from strategies and concepts to the importance of keeping an open min...
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