Indie Game Movement

Indie Game Movement

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.


September 26, 2023 72 mins

If there’s one thing developers generally have a strong supply of, it’s passion. While this is a great driving force that sparks motivation and creativity, it doesn’t always lend itself well when looking at projects from a marketing and business perspective, but it is possible. 

So today we’re going to explore how one developer made some interesting revelations over the course of a couple of projects that allowed them to focus on t...

Mark as Played

Getting wishlists is probably one of the main goals, bottom-line result we strive to acquire when getting games ready for release, and understandably so. 

But often, we get so caught up in this key metric that we don’t stop to think about the importance quality plays in our wishlist acquisition, and just focus on hitting a total number before release.

So today, we’re going to look at wishlists in general from the “bottom-up”, revie...

Mark as Played

If there is one thing most of us strive to do as game creators, it’s to stand out. And standing out doesn’t get much better when people talk about your game and share it with others.

But understanding exactly what the reasons or moments are that compel players to share games with their community can be a mystery.

So in today’s conversation, we’re going to explore what “share-worthy” really means and break that down into specific ca...

Mark as Played

Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper and find the gold nuggets that additional market research can reveal. 

In today’s episode, we’ll discuss where most people go wrong with their research, how to further validate your game, and identify tips and tricks that will give your game an edge over the compe...

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Diversity takes many shapes. In addition to differences in identity, diversity should encompass a difference in thought, background, experiences, skills. The games industry is experiencing a movement toward expanding and deepening our understanding of diversity and it’s an important conversation we need to have.

In today’s episode, we’ll be discussing the value of diversity, how to avoid making mistakes with the best intentions, th...

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This is Part 2 of the interview with Konstantin Suvorov.

As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands. 

Today we’re going t...

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As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands. 

Today we’re going to uncover huge advantages indies have over AAA studios, valuable lessons each side can learn from the other, and unveil how you can combine these strategies and p...

Mark as Played

The journey to success is different for all of us, regardless of our beginnings. Overcoming challenges, and learning how to pivot are all valuable experiences, but sometimes it’s the humble beginnings that can really pave the way to reaching your destination.

In today’s episode, we’ll be discussing one company’s rise to prominence and how their evolution, resourcefulness, and the lessons they learned helped them go from an indie de...

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Maintaining productivity for any indie studio is absolutely essential, but studios that transitioned over to a remote setup over the past few years now face new challenges in keeping teams productive and healthy.

In today’s episode, we discuss some of these challenges, interesting benefits that come from a remote setup and how the core solution to addressing growing pains of going-full remote is closer than you think.

Ep 314 Showno...

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Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support and benefit content creators too. 

Today we explore practical strategies your studio can use to amplify your marketing, engage your community and hit goals while simultaneously supporting creators. From discussing crucial aspec...

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Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a distraction that could easily send you off course. 

Today we’re going to dive deep with our guest and discuss their process of exploring concepts, implementing prototypes, and how to keep things on track, even if it means completely trashing some of your work.


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We all understand the importance and value an IP has and rightfully so. However, sometimes studios don’t see beyond this, finding it difficult to visualize and unlock their IPs true potential. 

Today we’re going to explore creative approaches, simple yet powerful mindsets and other monetization strategies that can unleash your IPs full revenue potential while working towards sustainability.

Ep 311 Shownotes:

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We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback. 

But even if we don’t, the playtesting process can be cumbersome and even overwhelming, making it a challenge to navigate and understand what actions need to be prioritized to improve the quality of your game. 

In this episode, we’ll be discussing how you can crush your playtesting with a ton...

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Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just validating a product in a demanding market doesn’t mean it’s enough to stand out. 

Usually, this comes down to looking at the whole picture from a different lens. Sometimes, that means distancing yourself from the crowd and taking a roguelike approach to really differ...

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The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games.  

Today we’ll be discussing some of those trends, effective ways to employ them in your projects and other concepts to keep in mind when tackling your marketing. 

Ep 308 Shownotes:

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Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots of opportunities to communicate your story and maximize your game’s awareness.

We’ll be discussing how using data insights can help make decisions on how and when to execute effective PR campaigns. But also how this informati...

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By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. 

We’ve talked about this in numerous ways in how it pertains to your audience, but never really defined the different types of empathy and explore the impact it can have across the industry.

That’s why I’m really excited about this episode because our guest gives us a f...

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Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making it hard to understand audiences, let alone how to apply their needs to your product design. 

Today we’re taking a deeper dive with our guest into exploring this concept of “knowing your audience” further, discovering key ingredients that you can use ...

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Animation has been connecting people to characters across the world for generations. With animated game trailers rising to prevalence in the indie game community, we’re taking a look at the role they play, as well as some of the outcomes they encourage.

Ep 304 Shownotes 

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The gaming industry is a global industry that continues to grow at a rapid rate and being interconnected virtually is a main contributor to this. Despite being connected, there are still segregated areas and communities that face multiple challenges when creating a presence and establishing recognition in the industry.

Thankfully, our guest today shares how to overcome these challenges, question limiting beliefs and implement strat...

Mark as Played

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