THROWBACK to Episode 055, Simon - Build a Brand in 30 Days!
Simon was Founder of The Shackleton Design & Manufacturing Company, the menswear, lifestyle and experience brand: producing made-in-Britain products inspired by the Antarctic explorer Ernest Shackleton. Having built the Shackleton brand Simon left it under new management in September 2016.
Simon was selected as a Top 100 Manufacturer 2015 by Manufacturer magazine.
He is a member of the Advisory Boards of Make It British and Made In Britain, a Fellow of the RSA, and a Business Fellow of University of East Anglia.
In 2013 Simon opened Britain's first banjo factory in more than 60 years, and launched The Shackleton Banjo – swiftly followed by Shackleton brand beers, clothing, footwear and accessories.
The Shackleton's launch campaign on the Kickstarter platform was one of the top 2% most successful of worldwide Kickstarter projects since the platform was launched.
Simon was formerly one of the UK’s best known independent brand strategy advisers, and has worked with high profile clients including: Harris Tweed Authority, British Airways, Aviva, Pret A Manger, Norfolk Broads National Park, World Vision and many more.
Simon is author of three branding, marketing and personal-development books.
His first book 'Build A Brand In 30 Days' (Capstone) is an Amazon No.1 bestseller in its category and was described as "invaluable" by Director magazine.
His second, 'What You Need To Need To Know About Marketing' (Capstone) is the essential guide to marketing for non-marketers.
His third book, 'Brand New You' (Hay House) was a Daily Mail and Mail on Sunday 'Book of The Week'.
Simon speaks internationally about branding and is frequently rated 'best speaker' at conferences.
He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, Newsnight) as an expert brand commentator.
Ian & Simon discuss:-
- Brand Journeys
- The Four Pillars
- Authentic
- Distinctive
- Compelling emotional story
- Pursuing excellence
- Kickstarter campaigns
Check out http://simonmiddleton.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.