How to create content that actually turns engagement into client inquiries!

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses effective content marketing strategies that help business owners create engaging and converting content. She emphasizes the importance of understanding your target audience, creating high-value content, utilizing various content formats, and optimizing for search engines. The episode provides actionable insights on how to connect with your audience, track engagement, and design compelling calls to action to drive client inquiries.

 

For more resources, visit https://www.gossageperformanceconsulting.com.

 

Takeaways

• Content marketing is about strategically creating valuable content.
• Identify your target audience and their pain points.
• Create high-value content that addresses audience needs.
• Use the right distribution channels to reach your audience.
• Track engagement using analytics to measure success.
• Segment your messaging for different audience types.
• Utilize multiple content formats for better engagement.
• Engagement and connection are key to client inquiries.
• Design clear and compelling calls to action.
• Continuous optimization is essential for long-term success.

 

Chapters

00:00 Introduction to Content Marketing Strategies

07:02 Key Components of a Winning Content Strategy

17:40 Utilizing Multiple Content Formats

25:19 Engagement and Connection with Your Audience

31:23 Optimizing Content for Search Engines