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April 22, 2025 12 mins

In this episode, Tonya Gossage emphasizes the importance of saying no in business to protect one's energy, brand, and overall well-being. She discusses how discernment becomes crucial as one advances in their career, and how saying no can lead to better opportunities and alignment with the right clients. By sharing her personal experiences and insights from her human design, Tonya provides a roadmap for listeners to evaluate opportunities and set boundaries that respect their time and energy.

 

Takeaways

  • Saying no is a powerful word in business.
  • Discernment is crucial as you advance in your career.
  • Saying no is not a rejection, it's a refinement.
  • Exclusivity increases perceived value.
  • Setting limits helps respect your time.
  • Evaluate opportunities based on energy and alignment.
  • You are not for everybody; focus on those who align with you.
  • Saying no creates space for better yeses.
  • Do not compromise your integrity for money.
  • Align your business with your core values.
  • Align your business with your core values.
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