December 18, 2024 • 28 mins
Pascal Bachmann is an internationally recognized expert in personal branding, public relations (PR), and life and business strategy, with over 30 years of experience. He has built eight businesses across four different industries, generating eight-figure revenues, and has coached over 20,000 individuals through his transformative programs. Pascal’s journey is not just marked by entrepreneurial success, but also by resilience in the face of adversity. His experiences include enduring a 100-day water fast and navigating the challenges of an 8-figure bankruptcy—two pivotal moments that shaped his philosophy on personal growth, resilience, and the power of purpose-driven entrepreneurship.
As the CEO of Strategy Achievers, Pascal leads a values-driven agency that helps entrepreneurs, speakers, authors, public figures, and influencers build impactful, sustainable businesses through personal branding and PR. Under his leadership, Strategy Achievers has become a go-to agency for high-level media exposure and strategic growth, helping clients grow their influence and credibility across industries.
Pascal's expertise and entrepreneurial success have garnered widespread recognition, with his insights being featured in over 150 publications, including Yahoo Finance and The New York Finance, which named him one of the "Top Entrepreneurs to Follow." Whether speaking on stages worldwide or guiding clients to new heights, Pascal’s unique approach to business, branding, and personal transformation continues to inspire thousands to achieve greater fulfillment and success.
During the show we discuss:
- Specializing In Strategic PR And Personal Branding Is Vital For Business Success.
- Personal Branding Coaching Helps Clients Develop Authentic Brands, Differing From Traditional PR.
- Crafting A Resonant Brand Story Is Crucial For Audience Engagement And Success.
- Developing Growth Strategies Involves Comprehensive Approaches, With Market Research Playing Pivotal Role.
- Maintaining A Positive Public Image Is Critical For Businesses Today.
- Customizing Services To Meet Each Client's Unique Needs Is Fundamental.
- Common Branding Challenges Are Effectively Addressed To Facilitate Client Success.
- Addressing Often-Overlooked Elements In Branding And PR Strategies Ensures Long-Term Success.
Resources:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here because
today we're diving into two very important topics
in one podcast interview.
(00:43):
We're gonna be talking about your brand story
and how to build that out because this
is what gets people to gravitate to you
and want to work with your company, your
brand, and especially you.
And on top of that, how this ties
into your growth strategy, how to grow better,
more reliably, so you can actually tie these
things together, get your brand story right, and
then tie that in with your ability to
(01:04):
actually grow better within your business.
So to have this conversation with us today
is Pascal Bachmann.
Now, he's an internationally recognized expert in personal
branding, public relations, and life and business strategy
with over 30 years of experience.
He has built eight different businesses across four
different industries, generating eight-figure revenues, and has
(01:25):
coached over 20,000 individuals through his transformative
process.
Now, Pascal's journey is not just marked by
entrepreneurial success, but also by resilience in the
face of adversity.
His experiences include entering a 100-day water
fast and navigating the challenges of an eight
-figure bankruptcy, two pivotal moments that shaped his
(01:46):
philosophy on personal growth, resilience, and the power
of purpose-driven entrepreneurship.
Now, as the CEO of Strategy Achievers, Pascal
leads a values-driven agency that helps entrepreneurs,
speakers, authors, public figures, and influencers build impactful,
sustainable businesses through personal branding and PR.
(02:08):
And under his leadership, Strategy Achievers has become
a go-to agency for high-level media
exposure and strategic growth, helping clients grow their
influence and credibility across industries.
Pascal, thanks for joining me today.
Thank you very much for having me.
That was a long intro.
There's a lot to say, and there is
a lot that we didn't mention that we're
(02:30):
gonna talk about now.
Yeah, absolutely.
I mean, look, you've been featured on Yahoo
Finance, the New York Finance, so many other
places.
You've done so many great things, and I
appreciate you coming back on the show.
I have to start with this.
So I took on a seven-day water
fast and made it three days.
What the heck, man?
How do you make it through a 100
-day water fast?
That's crazy.
(02:51):
Yeah, the funny thing is I didn't plan
that.
I think when I was on your show
four or five years ago, I was in
Switzerland.
I think around that time I did a
62-day.
I did 42, 62, and then 100.
I took a shower in November last year,
and it just came through me somehow, like
(03:12):
it's time for a 100-day fast.
I went to the kitchen, talked to my
wife, hey, I'm gonna do a 100-day
water fast, and she go like, okay, go
for it.
I support you.
And then it's literally, yeah, I think that's
part of who I am and what I
do.
If I commit, I commit.
I didn't think anything about it, but I
think knowledge and experience is one part, but
(03:35):
to also set your own rules on how
the end goal looks like is super important.
That was one of the main messages that
I tried to bring across when I did
that, because the belief of the many is
it's not possible.
That's what we learn, right?
It's unhealthy, it's not possible, and I'm not
(03:55):
recommending to do that to anyone, but I
think often in business and life, we do
things the way other people tell us to
do based on their beliefs, and often their
beliefs are rooted in nothingness.
It's just something that they believe, because this
is how they grew up.
(04:16):
This is how they were educated, but nobody
questions like, okay, where does the knowledge that
I receive come from?
It's from somewhere, somehow, and I just decided
to create my own rules and trusted in
it, and it was absolutely an easy walk
through the 100 days.
Well, I love that.
Yeah, you are really the man in the
(04:37):
branding space, and when it comes to personal
branding, what attracted you to personal branding to
start with?
It was the time that we all went
through about three years ago, three, four years
ago.
I realized that the majority of society are
followers.
They see, they listen, they read, they believe,
and they follow what they believe based on
(04:59):
what they read, like similar to the fasting
thing, and what I realized coming from the
health industry that today, more than ever, so
many experts and authorities and gurus are online
giving advice, and for me in the health
industry, I just was a little bit shocked
(05:20):
many times when I, for example, we all
know people most of the time go to
Google for three main reasons.
They want to buy something, they want to
achieve a goal faster, or they want to
fix a problem.
In the health industry, if they go on
Google and say, okay, how to health problem,
whatever it is, and they believe an authority
or expert who's only there for the sake
(05:43):
of money and for their ego giving advice
in an area that they're not really an
expert, an authority in, it can have a
disastrous ripple effect because the buyer who believes
and pay, maybe it's a dad of five,
maybe has 20 employees, and it can destroy
their health based on trust that Google offers
(06:07):
as a solution based on the question that
we type in, and I saw that more
and more, how many people are affected from
wrong advice, following the wrong advice from people
who pretend to be authorities, but actually don't
have any experience.
And instead of finger pointing, I asked myself,
like, how can I change that?
How can I contribute to make real authorities
(06:29):
and experts shine in a way that they
can have more impact with what they do
as, again, as authorities who actually have the
experience rather than those who just appear for
the sake of money.
So that's why I decided to focus on
personal branding.
And of course, beside that, the eight businesses
(06:51):
that I've built in the past, personal branding
was always the one thing that I now
today know was one of the most impactful
things if it comes to building trust.
Yeah, which I strongly agree.
I always say that there's, if you do
two things, you're doing right, you're gonna have
a seven figure plus business.
(07:11):
One is that you need to have a
paid ad strategy or something that's scalable, but
the other is personal branding.
Like if you become an influence in your
space, then you combine that with a way
to basically scale, we get traffic, it's over.
Like you're gonna have a seven or eight
figure business.
I mean, it's one of the core absolute
must do things that you've got to be
able to accomplish to really have an effective
growth strategy.
(07:32):
Now, that being said, how do you, I
also find that a lot of the entrepreneurs
that follow us have a hard time developing
their authenticity when it comes to personal branding.
So I imagine that's a problem for people
that are coming to you as well.
How do you guide them through that process
of creating an authentic personal brand?
Super question, I love it.
(07:52):
Because I believe like almost all entrepreneurs face
the same challenge.
And it always starts with even understanding what
is a personal brand?
Like I have so many entrepreneurs who come
and say, hey, it's not about me, it's
about the product.
It's about the service.
I don't wanna be in the spotlight.
It's really about the value that I provide.
(08:14):
That's all good and nice, but that time
is over.
I mean, we look at the big brands.
Why do we all know who Jeff Bezos
is?
Why do we all know who like Musk,
you can name any of the big companies
founders because they understand their trust is built
and how to develop that literally out of
(08:37):
10 clients, at nine out of 10 clients,
nine face the first stepping stone when we
ask the uncomfortable questions when we do the
onboarding, which is very, I believe unique in
the space when building a personal brand or
even doing PR and stuff like that.
(08:57):
I believe a personal brand, a true personal
brand is the expression of who you are
as a person behind the service, behind the
product.
Who are you?
And when I ask that question, do you
have an identity statement?
Who are you?
95% of the time, I get the
joke description.
I'm a mom, I'm a dad, I'm a
podcaster.
No, that's what you do.
Who are you?
(09:18):
And people get confused and I go on
and say, listen, to make this looking at
that from a completely different angle, do you
agree we all die one day?
Of course, everybody say yes.
I say, okay, is it fair to say
that the day will come when you say
I drop my body?
Everybody agrees again.
I say, okay, who's I?
Who is I?
Who are you?
Who's the person who do everything you do
(09:41):
behind what you do?
To really go deep and think about those
things is something most people don't do, never
did.
They assume that they are what they do,
but this is where core values come in.
That's the deep discovery.
But core value is not just core value.
If I, for example, decide what core values
(10:03):
I have, the next question is then, okay,
let's say honesty is a core value of
mine.
Why is honesty a core value of mine?
Do I run away from something because I
was cheated on years ago and now honesty
becomes a core value?
Or is it something that I have within
me that's pulling me based on who I
truly am?
(10:23):
Another example, for example, being free of freedom,
like why?
Were you locked up years ago as a
child in your room and you were grounded
all the time and now you subconsciously have
a negative or a limiting belief or a
negative emotion that you try to get rid
of and that's why you define being free
a core value or is it something again
(10:45):
within you that pulls you toward being free
based on who you truly are?
Same core value, completely different meaning.
But this is where it usually starts.
To really figure out and take the time,
really take the time to figure out who
am I?
Who's that I?
And that's where I believe we truly connect
(11:07):
as human beings.
I call it the unspoken word.
Everybody feels it, nobody sees it.
We go in a room and we just
feel it.
People attract us or not.
It's the frequency, it's the energy and that's
the expression of who we are.
But how clear are we on that?
That's the first step.
When you accomplish that step, what do you
(11:27):
do from there to use that information to
be able to create a powerful brand story
that really resonates with the people that you
want to serve?
What we do from there is, and again,
that's something that many people slash entrepreneurs in
general have or should have, I believe is
a vision statement.
It's all old school considered for many old
(11:50):
school but vision statement, the same thing.
It's almost like a GPS.
Like if we know where to go, we
put in the address but where's the starting
point?
The starting point is me.
So once I decided who I am, what
do I want to achieve?
What's my vision in business and life?
And is it aligned?
Because I'm the person who runs the business.
(12:11):
I'm the visionary.
But how clear am I about that future?
I always ask entrepreneurs, how much every single
day, how many times every single day do
you visit that future?
Can you close your eyes and actually visit
that place?
How clear is it?
How does it look like?
How does it smell like?
How clear are you on where you actually
(12:32):
want to go?
That's the next step.
Clarity on what do I want to achieve
and why based on who I am.
And I think again, this navigates from I
serve everybody to, okay, I decide or define
my target audience.
It's not just like create an avatar.
(12:53):
That's almost like a wishlist.
It goes just much deeper.
And this is where we start to resonate
with the right people.
If we decide who we are, if we
are super clear and sharp on where we
want to go, what do we want to
achieve?
Why do we want to achieve it?
With who do we want to achieve it?
With who do we not want to achieve
it?
Clear qualifiers and disqualifiers on who not and
(13:16):
brings us into the space of not just
clarity and what we do, why we do
it and where we go, but with who.
It's just a completely different persona that we
create going through that process.
And then, yeah, it's all about creating the
visibility.
Like once all that is decided, I always
say visibility creates credibility and credibility makes you
(13:40):
an expert and authority in the perception of
your potential clients.
Again, they see, hear, believe based on what
they get presented.
And this is a little bit almost like
if it comes to distributing your truth and
what you want and who you are and
why you do it, it's almost a little
bit like politics.
(14:01):
I don't want to go into politics at
all, but they can decide what the many
believe based on where, when, how they publish.
Because again, the society read and they assume
that authorities or what authorities say is the
truth.
It can be in a newspaper, it can
be in a magazine, it can be on
(14:21):
a podcast, it can be on TV, but
the majority believe that this is how it
is based on how and where it is
released.
And in politics, often it is manipulation and
what we do in branding, like.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with Credit Suite.
Many of our subscribers want to get the
(14:42):
most money to grow their business at the
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Whether you're looking for startup capital, low interest
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So give us a call at 877-600
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The way we do it, we influence your
(15:04):
potential clients to believe exactly what we want
them to believe based on where, when, and
how we publish who you are and what
you do.
When we figure this out, when we really
start to identify what our goals are and
who we are, what our values are, what
our mission is, not just as a company,
but as an individual, we make sure that
we're in alignment.
We have that brand story.
(15:24):
Then how does that tie into growth strategy
with getting that message out into the world
so people can see that and then want
to get attracted to us?
That's almost like a flow that comes first.
We decide all those things, and then it's
really how do I start or how do
I switch?
(15:44):
Many, to not say most people, always as
a client or an entrepreneur, we always ask
what's in it for me somehow, right?
It's we should do business for them.
We should provide value.
It's all like we hear that so many
times everywhere.
But how about turning that sentence around?
Instead of asking what is in it for
(16:07):
me, what is in me for it?
And to really go from that place, do
I really want to provide value?
What is in me for it?
How do I truly do that?
Is my target audience just a defined persona
on a piece of paper or do I
really mean it?
Once I'm very clear on that, then it's
(16:29):
all about distribution.
Like how does the landing page look like?
How does the website look like?
Does my message come across the way, not
just, and this is very important now, not
just how I think it is good.
We always need to think in the three.
One, number one is what do I like?
(16:52):
What is my truth?
Is it aligned?
Number one.
Number two, what do they need in order
to take action?
They, my potential clients.
So we know that as coaches don't tell
them what they need, tell them what they
want or give them what they want because
they don't know yet what they need.
So that's the transition in coaching.
(17:13):
Same thing if we need to find that
alignment, how can I state my truth and
talk about the deliverables or the goal or
the destination in a way that my target
audience is attracted in a way that they
want to take action, but then number three,
super important.
What does Google need in order to give
(17:36):
you or present you as a solution for
those who are on search?
Often we forget Google.
We do what we want.
We do what we think is right.
We make the nicest landing pages and websites
and social media profiles and posts and all
that stuff the way we think is right.
We try to provide value, but what do
(17:57):
all these algorithms, especially Google, want and need
in order to display you as an outpouring
expert compared to others in your industry and
space?
So it's a lot about application.
You've got like 30 years of experience in
helping clients through this, helped a lot of
people, like 20,000 plus clients.
(18:17):
When you're walking people through these exercises, what
are just some of the barriers and roadblocks
that they run into?
You addressed one, like what is I?
What is that?
Let's figure that out first.
What are some of the other roadblocks and
hurdles that people run into really trying to
figure this out, figure out who they are,
figure out what they stand for, figure out
what their story is?
It's funny that you ask that because I
(18:38):
recently co-authored a book with Brian Tracy
and I actually speak for Brian Tracy on
his events.
And we had a discussion exactly about that.
And the funny thing is almost everybody thinks
that they are not ready.
Almost everybody, even if they do like a
significant amount of revenue, if they have a
(18:58):
brand, if they are successful, they are on
the six, seven, sometimes eight figure mark, they
still think that they are not ready.
And the reason for that is comparison.
Like they look to the top, like it's
always the people above me.
And this is where comparison start, which reduces
(19:18):
self-confidence.
And that's what we work on.
And again, it goes back to who I
am.
Why do I do what I do?
I am unique and my message counts.
It doesn't matter what Tony Robbins say in
that industry.
It doesn't matter what Grant Cardone say in
the real estate industry.
It's about me because I'm unique and I
have a message and I'm on purpose.
(19:39):
I am on mission.
Like my identity is in action towards my
vision.
In other words, I'm on mission.
Like we need to really make them ready.
That's one of the biggest hurdles.
The one you mentioned, like, who am I?
Then the vision with clarity and then the
readiness.
They are coachable, most of them, but literally
(20:00):
almost everybody doubt that they are ready for
that next step, to be out there, to
be seen as an authority and expert.
The authority and expert that they actually are,
but somehow they hide.
When you're seeing, working with a client that's
developing a personal brand and developing a PR
(20:21):
strategy, what are some of the things that
you find them coming in that just most
times they just overlook, they haven't thought of?
It's their history.
Like we always ask them, okay, we want
you to do two things, make two lists.
All your ups and successes in life and
business and life, which is part of your
journey and who you are and all of
(20:44):
your downs and flops.
For me, it was an eight figure bankruptcy,
a failed marriage.
All the things that we naturally try to
hide and not talk about, but there's a
big message and a lesson in all of
that stuff.
Most of the time, they overlook the details
that make them who they are.
I make an example on this place, 100
day water fast.
(21:05):
I went through that process myself in specifically
that water fasting thing.
I started to ask myself, how was I
able to do that?
How did I that impossible thing that most
people consider impossible in a healthy way?
I checked my blood work.
Everything was perfect.
(21:25):
The doctor couldn't understand.
Why are you healthy?
Why do you smile?
Why is the blood?
Like you should be dead by now.
Like, how is that possible?
And instead of going into that, I step
back.
I kind of extricate myself from that situation
and look from a different angle and perspective
and ask myself, how was I able to
(21:48):
do that?
And my personal formula for that was, I
decided to do it.
It's a five-step process.
I decided to do it.
Once I decided to do it, I educated
myself, risk, pros, cons, and all that stuff.
After education, I was at the point where
I could commit 100%.
(22:08):
And after commitment, it was only the discipline
to be consistent.
So it's decide, educate, commit, discipline, consistency for
me.
But what I, and that's why I'm saying
that, what I realized is that every achievement
in life, fighting at the world championship in
martial arts, building these businesses, making eight figures,
(22:31):
getting up after a bankruptcy, doing the 100
fast, all that stuff, I realized, hey, hold
on.
I always follow my personal framework.
That's how I get stuff done.
I decide, I educate myself, then I commit,
and then I create the discipline to be
consistent.
(22:51):
That's my formula.
And I believe that every single entrepreneur, every
human being out there, they have their own
core formula.
They have their own framework on how they
achieve what they everyday achieved.
And it could be a marriage.
It could be raising kids.
It could be anything.
And this is always overlooked because it was
(23:13):
just another moment.
It was just not a failure.
It was just another success.
How did you do it?
And to go beyond that and found my
framework and apply my framework that is proven
because it's my life.
This is how I get stuff done past
30, 40 years in my life.
Hundreds of proofs.
(23:34):
And that's the proof comes up in my
life.
And to figure that out and say, okay,
instead of just listen, okay, this is how
Hosmosi does it.
That's all good.
Russell Brock, this is education.
This is how it works.
Now, how do I apply that knowledge into
my framework and do it my way?
(23:57):
Because I know that works.
That's what we try to extricate there and
really highlight in these individuals when we create
a story.
When you're talking about really a customized experience
and at Strategy Achievers, this is what you
guys do.
I mean, Strategy Achievers is really about creating
a customized path for your clients.
(24:18):
And so my question is, is that how
do you do that?
How do you go through and kind of
custom tailor all of this specifically to each
client that you're actually working?
We only work with 10 hand-selected clients
per month.
We just go quality over quantity.
We stay away, I call it, we stay
away from ego features.
(24:40):
Like when people come to me, can you
bring me on Forbes?
I'm like, why do you wanna be on
Forbes?
Like, how do you change the world with
that?
Like, it's most of the time it's for
the ego.
We stay away from that.
That's why we don't highlight PR.
It's personal branding.
We need time to get to know each
other.
It's all based on value.
When I start a call with someone, I
always start probably in a way that every
(25:03):
sales expert say not to start it.
I say, okay, before we start, this is
not a sales call.
I'm not gonna even pitch you anything.
I take it very literally, it's a discovery
call.
I discover, do I like it?
Are we a match?
Do we, are we aligned with our core
values?
My core values are love, harmony, fun.
I make sure that I love everything I
(25:25):
do and I do what I love.
I stay away from any kind of drama.
I love harmony and it need to be
fun.
And if we both feel that by the
end of the call, let's schedule something else
and go into specifics and details on how
can we work together.
And then I'm interested, generously interested in the
human being.
I couldn't care less about the industry.
(25:47):
I want to know the human being and
build that connection.
And I believe that your clients, his clients,
her clients, all clients, this is where trust
is built.
People trust people.
People engage with people.
People do business with people.
It's not the product, it's not the service,
it's the human being.
This is where we build the connection.
(26:08):
And we take that very literally and serious
to really build these relationships and connections and
get to know each other.
And that allows us then to really work
together to extract what is beneficial to highlight
the service of product or value that these
individuals bring to the world.
(26:29):
Let's go.
Powerful things today, powerful.
Where everybody that's watching this or listening, where
can they go to be able to learn
more?
Because we just got a chance today to
kind of scratch the surface in 30 minutes.
But what step can somebody take that's listening
and this resonates and they're like, yes, this
makes a lot of sense.
I need to get these things figured out.
What steps should they be able to take
to be able to learn?
It's either strategyachievers.com or pascalbachman.com.
(26:54):
Pascal Bachman is more like the very personal
stuff, like ID, vision, mission, the core for
health, mind, harmony, wealth, and specifically personal branding
is Strategy Achievers.
That's all we do there.
And we love it.
Thanks for coming on with us today.
Thank you very much for having me.
All right, so two resources, two steps you
want to take right now.
(27:14):
First of all, go to strategyachievers.com and
strategyachievers.com.
There's just a lot of great stuff here.
You can learn a lot more about the
services.
You can learn more about them.
And you can also just go through the
blog as well as the top right, you
can actually connect with all of the social
media channels so actually follow them and get
daily or regular tips from them as well.
The next thing you want to do is
(27:35):
go to Pascal's website, which is pascalbachman.com.
That's P-A-S-C-A-L.
And his last name is Bachman, B-A
-C-H-M-A-N-N.com.
So go there to be able to learn
more.
And through both of these routes, you're able
to get a little bit more insight about
your brand, about your brand story, about being
able to figure out who you really are
(27:56):
and what you really stand for and what
you really value.
Because once you figure that out and nail
that and put that out in the world,
as we've discussed today, those are really the
first steps of getting people to see you
as your genuine self and then to come
to you to do business where you're not
out there chasing customers.
So it all starts by visiting both of
those sites, which is strategyachievers.com.
(28:17):
That's strategyachievers.com.
And pascalbachman.com, which is P-A-S
-C-A-L-B-A-C-H-M
-A-N-N.com.
Of course, I will put both of those
links on the show resources page.
So thank you so much for tuning in.
Pascal, thanks again for coming back in.
I mean, a lot.
You've done a lot in the last four
years, I think since last time we met.
So kudos and congratulations to you.
(28:38):
Thank you very much for having me.
Thanks everybody for tuning in.
Make sure you check out both those sites.
Follow on social as well.
It takes less than a minute to follow
his links and there's so much value he's
delivering on the social media pages.
And this will help you get this right
and have customers flocking to you instead of
you chasing your customers.
Thank you very much for tuning in.
Take care.
Have a great day.
(29:04):
You've been listening to the Business Credit and
Financing Show with your host, Ty Crandall.
Watch for our next episode to get even
more insight on financing and growing your business.
And don't forget to check us out online
at creditsuite.com for even more business growth
strategies.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here because
today we're diving into two very important topics
in one podcast interview.
(00:43):
We're gonna be talking about your brand story
and how to build that out because this
is what gets people to gravitate to you
and want to work with your company, your
brand, and especially you.
And on top of that, how this ties
into your growth strategy, how to grow better,
more reliably, so you can actually tie these
things together, get your brand story right, and
then tie that in with your ability to
(01:04):
actually grow better within your business.
So to have this conversation with us today
is Pascal Bachmann.
Now, he's an internationally recognized expert in personal
branding, public relations, and life and business strategy
with over 30 years of experience.
He has built eight different businesses across four
different industries, generating eight-figure revenues, and has
(01:25):
coached over 20,000 individuals through his transformative
process.
Now, Pascal's journey is not just marked by
entrepreneurial success, but also by resilience in the
face of adversity.
His experiences include entering a 100-day water
fast and navigating the challenges of an eight
-figure bankruptcy, two pivotal moments that shaped his
(01:46):
philosophy on personal growth, resilience, and the power
of purpose-driven entrepreneurship.
Now, as the CEO of Strategy Achievers, Pascal
leads a values-driven agency that helps entrepreneurs,
speakers, authors, public figures, and influencers build impactful,
sustainable businesses through personal branding and PR.
(02:08):
And under his leadership, Strategy Achievers has become
a go-to agency for high-level media
exposure and strategic growth, helping clients grow their
influence and credibility across industries.
Pascal, thanks for joining me today.
Thank you very much for having me.
That was a long intro.
There's a lot to say, and there is
a lot that we didn't mention that we're
(02:30):
gonna talk about now.
Yeah, absolutely.
I mean, look, you've been featured on Yahoo
Finance, the New York Finance, so many other
places.
You've done so many great things, and I
appreciate you coming back on the show.
I have to start with this.
So I took on a seven-day water
fast and made it three days.
What the heck, man?
How do you make it through a 100
-day water fast?
That's crazy.
(02:51):
Yeah, the funny thing is I didn't plan
that.
I think when I was on your show
four or five years ago, I was in
Switzerland.
I think around that time I did a
62-day.
I did 42, 62, and then 100.
I took a shower in November last year,
and it just came through me somehow, like
(03:12):
it's time for a 100-day fast.
I went to the kitchen, talked to my
wife, hey, I'm gonna do a 100-day
water fast, and she go like, okay, go
for it.
I support you.
And then it's literally, yeah, I think that's
part of who I am and what I
do.
If I commit, I commit.
I didn't think anything about it, but I
think knowledge and experience is one part, but
(03:35):
to also set your own rules on how
the end goal looks like is super important.
That was one of the main messages that
I tried to bring across when I did
that, because the belief of the many is
it's not possible.
That's what we learn, right?
It's unhealthy, it's not possible, and I'm not
(03:55):
recommending to do that to anyone, but I
think often in business and life, we do
things the way other people tell us to
do based on their beliefs, and often their
beliefs are rooted in nothingness.
It's just something that they believe, because this
is how they grew up.
(04:16):
This is how they were educated, but nobody
questions like, okay, where does the knowledge that
I receive come from?
It's from somewhere, somehow, and I just decided
to create my own rules and trusted in
it, and it was absolutely an easy walk
through the 100 days.
Well, I love that.
Yeah, you are really the man in the
(04:37):
branding space, and when it comes to personal
branding, what attracted you to personal branding to
start with?
It was the time that we all went
through about three years ago, three, four years
ago.
I realized that the majority of society are
followers.
They see, they listen, they read, they believe,
and they follow what they believe based on
(04:59):
what they read, like similar to the fasting
thing, and what I realized coming from the
health industry that today, more than ever, so
many experts and authorities and gurus are online
giving advice, and for me in the health
industry, I just was a little bit shocked
(05:20):
many times when I, for example, we all
know people most of the time go to
Google for three main reasons.
They want to buy something, they want to
achieve a goal faster, or they want to
fix a problem.
In the health industry, if they go on
Google and say, okay, how to health problem,
whatever it is, and they believe an authority
or expert who's only there for the sake
(05:43):
of money and for their ego giving advice
in an area that they're not really an
expert, an authority in, it can have a
disastrous ripple effect because the buyer who believes
and pay, maybe it's a dad of five,
maybe has 20 employees, and it can destroy
their health based on trust that Google offers
(06:07):
as a solution based on the question that
we type in, and I saw that more
and more, how many people are affected from
wrong advice, following the wrong advice from people
who pretend to be authorities, but actually don't
have any experience.
And instead of finger pointing, I asked myself,
like, how can I change that?
How can I contribute to make real authorities
(06:29):
and experts shine in a way that they
can have more impact with what they do
as, again, as authorities who actually have the
experience rather than those who just appear for
the sake of money.
So that's why I decided to focus on
personal branding.
And of course, beside that, the eight businesses
(06:51):
that I've built in the past, personal branding
was always the one thing that I now
today know was one of the most impactful
things if it comes to building trust.
Yeah, which I strongly agree.
I always say that there's, if you do
two things, you're doing right, you're gonna have
a seven figure plus business.
(07:11):
One is that you need to have a
paid ad strategy or something that's scalable, but
the other is personal branding.
Like if you become an influence in your
space, then you combine that with a way
to basically scale, we get traffic, it's over.
Like you're gonna have a seven or eight
figure business.
I mean, it's one of the core absolute
must do things that you've got to be
able to accomplish to really have an effective
growth strategy.
(07:32):
Now, that being said, how do you, I
also find that a lot of the entrepreneurs
that follow us have a hard time developing
their authenticity when it comes to personal branding.
So I imagine that's a problem for people
that are coming to you as well.
How do you guide them through that process
of creating an authentic personal brand?
Super question, I love it.
(07:52):
Because I believe like almost all entrepreneurs face
the same challenge.
And it always starts with even understanding what
is a personal brand?
Like I have so many entrepreneurs who come
and say, hey, it's not about me, it's
about the product.
It's about the service.
I don't wanna be in the spotlight.
It's really about the value that I provide.
(08:14):
That's all good and nice, but that time
is over.
I mean, we look at the big brands.
Why do we all know who Jeff Bezos
is?
Why do we all know who like Musk,
you can name any of the big companies
founders because they understand their trust is built
and how to develop that literally out of
(08:37):
10 clients, at nine out of 10 clients,
nine face the first stepping stone when we
ask the uncomfortable questions when we do the
onboarding, which is very, I believe unique in
the space when building a personal brand or
even doing PR and stuff like that.
(08:57):
I believe a personal brand, a true personal
brand is the expression of who you are
as a person behind the service, behind the
product.
Who are you?
And when I ask that question, do you
have an identity statement?
Who are you?
95% of the time, I get the
joke description.
I'm a mom, I'm a dad, I'm a
podcaster.
No, that's what you do.
Who are you?
(09:18):
And people get confused and I go on
and say, listen, to make this looking at
that from a completely different angle, do you
agree we all die one day?
Of course, everybody say yes.
I say, okay, is it fair to say
that the day will come when you say
I drop my body?
Everybody agrees again.
I say, okay, who's I?
Who is I?
Who are you?
Who's the person who do everything you do
(09:41):
behind what you do?
To really go deep and think about those
things is something most people don't do, never
did.
They assume that they are what they do,
but this is where core values come in.
That's the deep discovery.
But core value is not just core value.
If I, for example, decide what core values
(10:03):
I have, the next question is then, okay,
let's say honesty is a core value of
mine.
Why is honesty a core value of mine?
Do I run away from something because I
was cheated on years ago and now honesty
becomes a core value?
Or is it something that I have within
me that's pulling me based on who I
truly am?
(10:23):
Another example, for example, being free of freedom,
like why?
Were you locked up years ago as a
child in your room and you were grounded
all the time and now you subconsciously have
a negative or a limiting belief or a
negative emotion that you try to get rid
of and that's why you define being free
a core value or is it something again
(10:45):
within you that pulls you toward being free
based on who you truly are?
Same core value, completely different meaning.
But this is where it usually starts.
To really figure out and take the time,
really take the time to figure out who
am I?
Who's that I?
And that's where I believe we truly connect
(11:07):
as human beings.
I call it the unspoken word.
Everybody feels it, nobody sees it.
We go in a room and we just
feel it.
People attract us or not.
It's the frequency, it's the energy and that's
the expression of who we are.
But how clear are we on that?
That's the first step.
When you accomplish that step, what do you
(11:27):
do from there to use that information to
be able to create a powerful brand story
that really resonates with the people that you
want to serve?
What we do from there is, and again,
that's something that many people slash entrepreneurs in
general have or should have, I believe is
a vision statement.
It's all old school considered for many old
(11:50):
school but vision statement, the same thing.
It's almost like a GPS.
Like if we know where to go, we
put in the address but where's the starting
point?
The starting point is me.
So once I decided who I am, what
do I want to achieve?
What's my vision in business and life?
And is it aligned?
Because I'm the person who runs the business.
(12:11):
I'm the visionary.
But how clear am I about that future?
I always ask entrepreneurs, how much every single
day, how many times every single day do
you visit that future?
Can you close your eyes and actually visit
that place?
How clear is it?
How does it look like?
How does it smell like?
How clear are you on where you actually
(12:32):
want to go?
That's the next step.
Clarity on what do I want to achieve
and why based on who I am.
And I think again, this navigates from I
serve everybody to, okay, I decide or define
my target audience.
It's not just like create an avatar.
(12:53):
That's almost like a wishlist.
It goes just much deeper.
And this is where we start to resonate
with the right people.
If we decide who we are, if we
are super clear and sharp on where we
want to go, what do we want to
achieve?
Why do we want to achieve it?
With who do we want to achieve it?
With who do we not want to achieve
it?
Clear qualifiers and disqualifiers on who not and
(13:16):
brings us into the space of not just
clarity and what we do, why we do
it and where we go, but with who.
It's just a completely different persona that we
create going through that process.
And then, yeah, it's all about creating the
visibility.
Like once all that is decided, I always
say visibility creates credibility and credibility makes you
(13:40):
an expert and authority in the perception of
your potential clients.
Again, they see, hear, believe based on what
they get presented.
And this is a little bit almost like
if it comes to distributing your truth and
what you want and who you are and
why you do it, it's almost a little
bit like politics.
(14:01):
I don't want to go into politics at
all, but they can decide what the many
believe based on where, when, how they publish.
Because again, the society read and they assume
that authorities or what authorities say is the
truth.
It can be in a newspaper, it can
be in a magazine, it can be on
(14:21):
a podcast, it can be on TV, but
the majority believe that this is how it
is based on how and where it is
released.
And in politics, often it is manipulation and
what we do in branding, like.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with Credit Suite.
Many of our subscribers want to get the
(14:42):
most money to grow their business at the
best terms.
Whether you're looking for startup capital, low interest
credit lines and loans, or business credit, we
can definitely help you.
So give us a call at 877-600
-2487, or schedule your free consultation at creditsuite
.com forward slash consult to see how much
money you can get approved for today.
The way we do it, we influence your
(15:04):
potential clients to believe exactly what we want
them to believe based on where, when, and
how we publish who you are and what
you do.
When we figure this out, when we really
start to identify what our goals are and
who we are, what our values are, what
our mission is, not just as a company,
but as an individual, we make sure that
we're in alignment.
We have that brand story.
(15:24):
Then how does that tie into growth strategy
with getting that message out into the world
so people can see that and then want
to get attracted to us?
That's almost like a flow that comes first.
We decide all those things, and then it's
really how do I start or how do
I switch?
(15:44):
Many, to not say most people, always as
a client or an entrepreneur, we always ask
what's in it for me somehow, right?
It's we should do business for them.
We should provide value.
It's all like we hear that so many
times everywhere.
But how about turning that sentence around?
Instead of asking what is in it for
(16:07):
me, what is in me for it?
And to really go from that place, do
I really want to provide value?
What is in me for it?
How do I truly do that?
Is my target audience just a defined persona
on a piece of paper or do I
really mean it?
Once I'm very clear on that, then it's
(16:29):
all about distribution.
Like how does the landing page look like?
How does the website look like?
Does my message come across the way, not
just, and this is very important now, not
just how I think it is good.
We always need to think in the three.
One, number one is what do I like?
(16:52):
What is my truth?
Is it aligned?
Number one.
Number two, what do they need in order
to take action?
They, my potential clients.
So we know that as coaches don't tell
them what they need, tell them what they
want or give them what they want because
they don't know yet what they need.
So that's the transition in coaching.
(17:13):
Same thing if we need to find that
alignment, how can I state my truth and
talk about the deliverables or the goal or
the destination in a way that my target
audience is attracted in a way that they
want to take action, but then number three,
super important.
What does Google need in order to give
(17:36):
you or present you as a solution for
those who are on search?
Often we forget Google.
We do what we want.
We do what we think is right.
We make the nicest landing pages and websites
and social media profiles and posts and all
that stuff the way we think is right.
We try to provide value, but what do
(17:57):
all these algorithms, especially Google, want and need
in order to display you as an outpouring
expert compared to others in your industry and
space?
So it's a lot about application.
You've got like 30 years of experience in
helping clients through this, helped a lot of
people, like 20,000 plus clients.
(18:17):
When you're walking people through these exercises, what
are just some of the barriers and roadblocks
that they run into?
You addressed one, like what is I?
What is that?
Let's figure that out first.
What are some of the other roadblocks and
hurdles that people run into really trying to
figure this out, figure out who they are,
figure out what they stand for, figure out
what their story is?
It's funny that you ask that because I
(18:38):
recently co-authored a book with Brian Tracy
and I actually speak for Brian Tracy on
his events.
And we had a discussion exactly about that.
And the funny thing is almost everybody thinks
that they are not ready.
Almost everybody, even if they do like a
significant amount of revenue, if they have a
(18:58):
brand, if they are successful, they are on
the six, seven, sometimes eight figure mark, they
still think that they are not ready.
And the reason for that is comparison.
Like they look to the top, like it's
always the people above me.
And this is where comparison start, which reduces
(19:18):
self-confidence.
And that's what we work on.
And again, it goes back to who I
am.
Why do I do what I do?
I am unique and my message counts.
It doesn't matter what Tony Robbins say in
that industry.
It doesn't matter what Grant Cardone say in
the real estate industry.
It's about me because I'm unique and I
have a message and I'm on purpose.
(19:39):
I am on mission.
Like my identity is in action towards my
vision.
In other words, I'm on mission.
Like we need to really make them ready.
That's one of the biggest hurdles.
The one you mentioned, like, who am I?
Then the vision with clarity and then the
readiness.
They are coachable, most of them, but literally
(20:00):
almost everybody doubt that they are ready for
that next step, to be out there, to
be seen as an authority and expert.
The authority and expert that they actually are,
but somehow they hide.
When you're seeing, working with a client that's
developing a personal brand and developing a PR
(20:21):
strategy, what are some of the things that
you find them coming in that just most
times they just overlook, they haven't thought of?
It's their history.
Like we always ask them, okay, we want
you to do two things, make two lists.
All your ups and successes in life and
business and life, which is part of your
journey and who you are and all of
(20:44):
your downs and flops.
For me, it was an eight figure bankruptcy,
a failed marriage.
All the things that we naturally try to
hide and not talk about, but there's a
big message and a lesson in all of
that stuff.
Most of the time, they overlook the details
that make them who they are.
I make an example on this place, 100
day water fast.
(21:05):
I went through that process myself in specifically
that water fasting thing.
I started to ask myself, how was I
able to do that?
How did I that impossible thing that most
people consider impossible in a healthy way?
I checked my blood work.
Everything was perfect.
(21:25):
The doctor couldn't understand.
Why are you healthy?
Why do you smile?
Why is the blood?
Like you should be dead by now.
Like, how is that possible?
And instead of going into that, I step
back.
I kind of extricate myself from that situation
and look from a different angle and perspective
and ask myself, how was I able to
(21:48):
do that?
And my personal formula for that was, I
decided to do it.
It's a five-step process.
I decided to do it.
Once I decided to do it, I educated
myself, risk, pros, cons, and all that stuff.
After education, I was at the point where
I could commit 100%.
(22:08):
And after commitment, it was only the discipline
to be consistent.
So it's decide, educate, commit, discipline, consistency for
me.
But what I, and that's why I'm saying
that, what I realized is that every achievement
in life, fighting at the world championship in
martial arts, building these businesses, making eight figures,
(22:31):
getting up after a bankruptcy, doing the 100
fast, all that stuff, I realized, hey, hold
on.
I always follow my personal framework.
That's how I get stuff done.
I decide, I educate myself, then I commit,
and then I create the discipline to be
consistent.
(22:51):
That's my formula.
And I believe that every single entrepreneur, every
human being out there, they have their own
core formula.
They have their own framework on how they
achieve what they everyday achieved.
And it could be a marriage.
It could be raising kids.
It could be anything.
And this is always overlooked because it was
(23:13):
just another moment.
It was just not a failure.
It was just another success.
How did you do it?
And to go beyond that and found my
framework and apply my framework that is proven
because it's my life.
This is how I get stuff done past
30, 40 years in my life.
Hundreds of proofs.
(23:34):
And that's the proof comes up in my
life.
And to figure that out and say, okay,
instead of just listen, okay, this is how
Hosmosi does it.
That's all good.
Russell Brock, this is education.
This is how it works.
Now, how do I apply that knowledge into
my framework and do it my way?
(23:57):
Because I know that works.
That's what we try to extricate there and
really highlight in these individuals when we create
a story.
When you're talking about really a customized experience
and at Strategy Achievers, this is what you
guys do.
I mean, Strategy Achievers is really about creating
a customized path for your clients.
(24:18):
And so my question is, is that how
do you do that?
How do you go through and kind of
custom tailor all of this specifically to each
client that you're actually working?
We only work with 10 hand-selected clients
per month.
We just go quality over quantity.
We stay away, I call it, we stay
away from ego features.
(24:40):
Like when people come to me, can you
bring me on Forbes?
I'm like, why do you wanna be on
Forbes?
Like, how do you change the world with
that?
Like, it's most of the time it's for
the ego.
We stay away from that.
That's why we don't highlight PR.
It's personal branding.
We need time to get to know each
other.
It's all based on value.
When I start a call with someone, I
always start probably in a way that every
(25:03):
sales expert say not to start it.
I say, okay, before we start, this is
not a sales call.
I'm not gonna even pitch you anything.
I take it very literally, it's a discovery
call.
I discover, do I like it?
Are we a match?
Do we, are we aligned with our core
values?
My core values are love, harmony, fun.
I make sure that I love everything I
(25:25):
do and I do what I love.
I stay away from any kind of drama.
I love harmony and it need to be
fun.
And if we both feel that by the
end of the call, let's schedule something else
and go into specifics and details on how
can we work together.
And then I'm interested, generously interested in the
human being.
I couldn't care less about the industry.
(25:47):
I want to know the human being and
build that connection.
And I believe that your clients, his clients,
her clients, all clients, this is where trust
is built.
People trust people.
People engage with people.
People do business with people.
It's not the product, it's not the service,
it's the human being.
This is where we build the connection.
(26:08):
And we take that very literally and serious
to really build these relationships and connections and
get to know each other.
And that allows us then to really work
together to extract what is beneficial to highlight
the service of product or value that these
individuals bring to the world.
(26:29):
Let's go.
Powerful things today, powerful.
Where everybody that's watching this or listening, where
can they go to be able to learn
more?
Because we just got a chance today to
kind of scratch the surface in 30 minutes.
But what step can somebody take that's listening
and this resonates and they're like, yes, this
makes a lot of sense.
I need to get these things figured out.
What steps should they be able to take
to be able to learn?
It's either strategyachievers.com or pascalbachman.com.
(26:54):
Pascal Bachman is more like the very personal
stuff, like ID, vision, mission, the core for
health, mind, harmony, wealth, and specifically personal branding
is Strategy Achievers.
That's all we do there.
And we love it.
Thanks for coming on with us today.
Thank you very much for having me.
All right, so two resources, two steps you
want to take right now.
(27:14):
First of all, go to strategyachievers.com and
strategyachievers.com.
There's just a lot of great stuff here.
You can learn a lot more about the
services.
You can learn more about them.
And you can also just go through the
blog as well as the top right, you
can actually connect with all of the social
media channels so actually follow them and get
daily or regular tips from them as well.
The next thing you want to do is
(27:35):
go to Pascal's website, which is pascalbachman.com.
That's P-A-S-C-A-L.
And his last name is Bachman, B-A
-C-H-M-A-N-N.com.
So go there to be able to learn
more.
And through both of these routes, you're able
to get a little bit more insight about
your brand, about your brand story, about being
able to figure out who you really are
(27:56):
and what you really stand for and what
you really value.
Because once you figure that out and nail
that and put that out in the world,
as we've discussed today, those are really the
first steps of getting people to see you
as your genuine self and then to come
to you to do business where you're not
out there chasing customers.
So it all starts by visiting both of
those sites, which is strategyachievers.com.
(28:17):
That's strategyachievers.com.
And pascalbachman.com, which is P-A-S
-C-A-L-B-A-C-H-M
-A-N-N.com.
Of course, I will put both of those
links on the show resources page.
So thank you so much for tuning in.
Pascal, thanks again for coming back in.
I mean, a lot.
You've done a lot in the last four
years, I think since last time we met.
So kudos and congratulations to you.
(28:38):
Thank you very much for having me.
Thanks everybody for tuning in.
Make sure you check out both those sites.
Follow on social as well.
It takes less than a minute to follow
his links and there's so much value he's
delivering on the social media pages.
And this will help you get this right
and have customers flocking to you instead of
you chasing your customers.
Thank you very much for tuning in.
Take care.
Have a great day.
(29:04):
You've been listening to the Business Credit and
Financing Show with your host, Ty Crandall.
Watch for our next episode to get even
more insight on financing and growing your business.
And don't forget to check us out online
at creditsuite.com for even more business growth
strategies.
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