Informed: the podcast for LinkedIn® users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Episodes
My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else.
This week’s topic was inspired by a post I didn’t even read!
I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.
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We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.
But do we REALLY know them?
Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.
Lea Turner is known for her openness and authenticity so it wa...
The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect.
Plus:
- The challenge of keeping up with AI!
- AI video is getting better but it's not fooling me yet
- Exposing automated AI comment cheats (idiots)
- Two new featu...
So the worlds largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development.
That plus;
In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true.
That plus;
In this episode I cover the positives and negatives of the new(ish) mobile video feed.
Plus a brilliant post of the week (and it's not a video).
Video summary
What would you spend your time doing if you only had one hour on LinkedIn™️ per week?
Is it possible to have impact in that time?
A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what...
In this weeks episode I discuss my predictions for LinkedIn™️ this year.
I've always said that there are 3 LinkedIns;
-
The company
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.
But do we REALLY know them?
interesting People interviews are designed to rev...
How the New Feed Is Quietly Stifling Engagement.
Also covered in this week's episode;
-
Audio events are being scrapped.
Has your network grown out of control?
Do you think it might be time to disconnect from a few?
Does it make sense to do it and will it help you?
What is the best way to go about it?
This may be an unpopular opinion...
Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!
Also covered in this episode;
- New 'Open to volunteering'
- 55 million users are now verified
- LinkedIn launches “Know-How That Sticks” campaign
- Lazy iOS mobile version histories
- The dangers of outsourcing messaging from your account
- Post of the week
This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode...
-
Latest statistics from LinkedIn™️
LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year.
But the vast majority of those profiles aren't really freelancers or even service providers!
In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant!
Services has so much potential but it's LinkedIn™️'s worst featu...
You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts
...you can be a LinkedIn™️ superuser!
But none of that matters if you are not primarily focused on bui...
"It must be less than 60 secs"
"You don't want Likes"
"LinkedIn™️ favour advice/helpful videos"
"A headline is essential"
There is lot's of well meant advice out there about how to get your videos featured in t...
"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it"
This came from a delegate on a course I delivered recently and it hit me right between the eyes...That's why so many people find it hard to find the time to post...
Serious question...why do you do it?
What are your objectives and are you achieving them?
This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking.
So I thought I would share my thoughts in this weeks episode.
That plus;
Drafting a post with AI✧
Premium perks
Forwa...
LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content.
But...are these exposures accurate and could some people be caught up in the fallout?
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