In this episode, I sit down with Shegun Otulana, founder and former CEO of Therapy Brands. His journey from arriving in Birmingham, Alabama at 18 to leading one of the largest software exits in the state's history is nothing short of remarkable.
Shegun opens up about his early days, the lessons learned from failure, and the moment his wife encouraged him to finally go all in. He explains how he used consulting work to attract real-world problems and applied a personal framework to choose which one was worth building into a business.
We talk about why pricing can be a powerful form of innovation, how Therapy Brands stood out by aligning with what customers actually valued, and why differentiation often beats being the best.
Shegun reflects on communication as the greatest innovation of all time and shares his passion for helping build Alabama's innovation ecosystem through his work with Innovate Alabama.
This is a conversation about self-awareness, long-term thinking, and what it really takes to build something meaningful.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.