Fernanda Del Guerra, diretora da Produtora cultural Elo3 e responsável pela Mostra 3M de Arte, e Luiz Serafim, Head de Marca da 3M, conversam sobre leis de incentivo, a importância da consistência dos patrocínios, a diferença de relações viscerais das marcas com os projetos selecionados e os incríveis impactos para a sociedade ao se apoiar a Cultura.
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