Episode 297 showcases our hosts Dr Jake Sloane & David Segal
With political issues and the economic climate changing almost every day, we're publishing this episode out of sync with our usual Friday podcast. What we recorded just 4 weeks ago dated quite a lot and so we decided to record a second part to this episode to also address the tariff situation, the stock market volatility and what these mean for aesthetic clinics.
- Part 1 (this episode) is free and available to listen to on your favourite podcast app
- Part 2 (also out now!) is exclusive for subscribers to our Patreon (CLICK HERE TO TRIAL OUR PATREON FOR FREE FOR 1 MONTH!)
In Chapter 11 (Part 1) of 'What's Trending in Aesthetics,' we reflect on the introduction of another new toxin into the Australian market. We first tackle how clinics will need to understand both the clinical but also financial implications of this. We discuss the challenges of introducing new products into your business, particularly focusing on toxins and fillers.
We highlight the vital importance of:
- Critical analysis when it comes to understanding clinical studies
- Transparent communication with patients if you change their usual product to something else
- Pricing strategies
- Understanding the nuances of different toxin and filler products.
We also touch on the importance of clinical photography, scheduling routine reviews of patients, the potential pitfalls of packaging treatments and the perception of 'top-ups.'
We conclude with practical advice on balancing margins and cash flow when making business decisions when it come to purchasing and pricing products.
00:00 Introduction and Personal Updates
00:25 Workshop Insights and Business Literacy
02:19 Financial Health and Business Strategies
07:26 Engagement and Community Building
10:00 Pricing and Introducing New Products
15:39 Navigating Industry Challenges
34:16 Critical Analysis of Medical Papers
34:49 Understanding Non-Inferiority Studies
35:42 Communicating with Patients About New Products
36:39 Conducting Internal Studies and Trials
37:37 Evaluating Toxin Performance and Patient Feedback
39:18 Challenges with New Toxins
45:42 Considerations for Fillers
50:14 Pricing and Packaging Strategies
56:45 Avoiding Free Top-Ups and Setting Expectations
01:01:09 Valuing Skills Over Product Quantity
01:05:47 Final Thoughts and Practical Advice
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.