Ep 314 How to Progress From Injecting to Investing in a Device | Rogen Eulatic & Ashlee Middleton

Episode 314 hosts Rogen Eulatic (Registered Nurse from Canberra, Australia) and Ashlee Middleton (Commercial Sales Manager of Laseraid from Melbourne, Australia).

In this episode Dr. Jake Sloane and David Segal were out of the studio and recording live at The Fresh Life Conference. They delve into the importance of staying updated with aesthetic trends and how to navigate the device market.

Rogen shares his journey of incorporating a Laseraid-supplied device into his clinic, emphasizing the significance of overcoming fear, doing your thorough research, and future-proofing his practice.

The discussion also covers financial considerations, training, market competition, and how to choose the right device and company. Practical advice for both new and experienced aesthetic practitioners is discussed with emphasis on enhancing patient care whilst also focussing on business growth. 

00:00 Introduction to Inside Aesthetics

00:49 Live from the Fresh Life Conference

01:14 Integrating Devices into Aesthetic Practices

01:53 Case Study: Rogen's Success with Laseraid

04:13 The Subscription Model Advantage

04:42 Market Trends and Economic Challenges

06:30 Overcoming Fear and Embracing Innovation

13:06 The Importance of Holistic Skin Care

16:57 Choosing the Right Device and Company

25:27 Successful Device Integration Strategies

29:26 Evaluating Device Costs and Clientele

29:57 Subscription Pricing Strategy

30:53 Clinic Operations and Time Management

31:51 Collaborative Clinic Dynamics

32:59 Adapting to Client Financial Variability

33:54 Long-Term Business Strategy

37:09 Choosing the Right Device

43:17 Training and Support for New Devices

49:11 Rental vs. Purchase Considerations

51:48 Final Advice and Encouragement

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