This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.
In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.
We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.
00:00 Introduction
01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia
04:07 Entrepreneurial Spirit and Overcoming Challenges
08:26 The Importance of Marketing and Business Strategy
10:37 Mindset Shifts and Overcoming Imposter Syndrome
17:49 Finding Passion and Building a Supportive Environment
26:23 Marketing Strategies for Small Businesses
35:20 The Importance of Passion in Marketing
35:45 Navigating Multiple Marketing Channels
36:37 Starting with Passion and Measuring Success
37:29 Diversifying Marketing Strategies
39:49 Old School Marketing Tactics
45:01 Leveraging AI for Marketing
48:09 Effective Social Media Posting
54:32 Building a Strong Clinic Culture
57:44 Focus Groups and VIP Programs
01:01:01 Emerging Trends in Marketing
01:02:00 The Fresh Clever Bunch Program
01:03:41 Conclusion and Special Offers
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