This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.
In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.
We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.
00:00 Introduction
01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia
04:07 Entrepreneurial Spirit and Overcoming Challenges
08:26 The Importance of Marketing and Business Strategy
10:37 Mindset Shifts and Overcoming Imposter Syndrome
17:49 Finding Passion and Building a Supportive Environment
26:23 Marketing Strategies for Small Businesses
35:20 The Importance of Passion in Marketing
35:45 Navigating Multiple Marketing Channels
36:37 Starting with Passion and Measuring Success
37:29 Diversifying Marketing Strategies
39:49 Old School Marketing Tactics
45:01 Leveraging AI for Marketing
48:09 Effective Social Media Posting
54:32 Building a Strong Clinic Culture
57:44 Focus Groups and VIP Programs
01:01:01 Emerging Trends in Marketing
01:02:00 The Fresh Clever Bunch Program
01:03:41 Conclusion and Special Offers
MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE
JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT
CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS
CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com