This is the first chapter of a new mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners.
Three episodes will be published on Wednesday's (today, June 18th & July 9th) and a new killer feature is that you'll be able to watch the entire video of these podcasts either on Spotify or our YouTube channel.
In chapter 1 we host both of the co-founders of Fresh Clinics, Dr John Delaney & Dr John Holbrook. In this episode we discuss the findings of their comprehensive survey of around 200 Australian clinics, highlighting trends and challenges in the industry.
Key topics include the impact of new regulations, the role of business skills in clinical practices, and the evolving landscape of marketing strategies within the aesthetics sector. Our conversation touches on the integration of wellness and regenerative health with aesthetics, the importance of product quality over price, and the future growth of the industry.
00:00 Introduction to the New Miniseries
00:29 Our Guests
01:50 State of Medical Aesthetics: Survey Insights
09:00 Business Challenges in Aesthetics
17:02 Regulatory Concerns and Their Impact
24:23 Entrepreneurship and Business Strategy
32:57 Addressing Price Increases and Business Diligence
33:27 Mastering Financial Conversations with Patients
34:00 Case Study: Financial Discrepancies and Solutions
34:54 The Role of Social Media in Marketing
36:54 Building Local Community and Patient Referrals
38:45 Realigning Business Expectations and Industry Maturation
41:12 Trends in Aesthetic Treatments and Hybrid Healthcare
44:09 Blurring Lines Between Wellness and Aesthetics
47:45 Importance of Skincare in Clinics
52:42 Choosing Suppliers: Quality Over Price
58:26 Challenges and Opportunities in Product Training
01:01:19 Future Growth and Technological Integration
01:04:30 Special Offers and Upcoming Events
THE STATE OF MEDICAL AESTHETICS REPORT
MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE
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