Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner) from Arizona, USA.
In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners.
In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking.
The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures.
00:00 Economic Volatility and Global Impact
01:13 Introducing Marilyn Capote
02:25 Marilyn's Journey into Aesthetics
03:56 Building a Successful Clinic
06:13 Challenges and Resilience in Business
12:12 Hiring and Leadership in Aesthetic Practices
23:55 Adapting to Cultural Differences in Aesthetics
39:39 Assessing the Impact on New and Established Businesses
40:07 Seasonal Trends and Creative Strategies for New Businesses
41:23 Emerging Modalities in the Aesthetics Industry
42:30 Adapting Business Strategies in a Changing Market
43:52 Effective Social Media Strategies and Pitfalls
45:41 The Importance of Authentic Branding
47:31 Building a Resilient and Inspired Team
59:32 Personal Efficiency and Life Hacks
01:05:56 Navigating Business Challenges and Rebuilding
01:12:05 Advice for New Injectors and Business Owners
01:15:00 Final Thoughts and Staying Connected
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