Marilyn Capote - 'The Entrepreneurs (Chapter 2): Mastering the Game' #293

Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner) from Arizona, USA.

In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners.

In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking.

The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures.

00:00 Introduction 

01:42 Introducing Marilyn Capote

02:41 Marilyn's Journey in Aesthetics

04:22 Building and Growing a Clinic

06:17 Challenges and Resilience in Business

09:19 Business Mentorship and Leadership

12:44 Hiring and Team Building Strategies

24:24 Adapting to Cultural Differences in Aesthetics

40:08 Assessing the Impact on New and Established Businesses

41:01 Seasonal Trends and Strategies for New Businesses

41:47 Emerging Aesthetic Modalities in the U.S.

42:55 Social Media Strategies and Pitfalls

46:01 Branding and Authenticity in Social Media

57:02 Building a Resilient Business and Team

59:49 Personal Insights and Life Hacks for Success

01:06:09 Overcoming Business Challenges and Rebuilding

01:12:16 Advice for New Injectors and Business Owners

01:15:12 Final Thoughts and Staying Connected

 

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