Building Relationships in the Framing Industry: Insights from Marsha Stollar

Welcome to Inside the Frame, where we explore the world of custom picture framing and so much more! I’m your host, Tracey Harlan, owner of The Frame Shoppe in Augusta, Georgia.

In this episode, I chatted with Marsha Stollar, an independent sales rep with a passion for framing that has spanned her entire career.

Marsha's journey into the framing world began by chance when she was working at a cafe next to a frame shop. Little did she know that this chance encounter would lead to a lifelong passion and career. Throughout our conversation, Marsha shares her experiences transitioning from a frame shop designer to an independent sales rep and how she's built her business representing six different frame lines. Her insights into the industry, from spotting trends to educating customers, offer a unique perspective on the evolving world of custom framing.

As we talked, Marsha's enthusiasm for the industry shone through. She emphasized building relationships, staying connected through social media, and constantly learning from others. Her approach to sales is more than just showing samples – it's about partnering with frame shops to help them succeed and grow. Whether you're a seasoned framer or new to the industry, Marsha's stories and advice offer valuable insights into custom framing.

Key Takeaways

• Building strong relationships and truly partnering with customers is crucial for success as a sales rep.
• Staying connected through social media platforms like Instagram and LinkedIn can open up new opportunities in the framing industry.
• The trend towards sustainability and unique, artisanal frame options is growing as shops aim to differentiate themselves from online retailers.
• Continuous learning and networking within the industry are essential for staying inspired and finding new opportunities.
• Balancing work and personal life can be challenging for an independent sales rep, but it is essential to set boundaries and truly enjoy time off.

About Marsha

My goal is to be an advocate and make each customer feel that they will be taken care of as a priority. I am driven, dedicated, and thorough in all that I do because I know that I’m not only striving for my own success, but my customers’ success as well. I encourage others through my excitement and enthusiasm. I push myself to be my best - and that means being honest, showing true integrity, being positive, supporting those around me, and always embracing my passion.

Links and Resources

Instagram

LinkedIn

Email