Building Your Frame Shop's Online Brand: LinkedIn Tips from Karen Yankovich

As the owner of The Frame Shoppe in Augusta, Georgia, and host of the Inside the Frame podcast, I'm always excited to chat with other entrepreneurs who are shaking things up in their industries. That's why I was thrilled to sit down with Karen Yankovich, a LinkedIn marketing strategist and the creator of the She's Linked Up podcast. Karen's expertise in leveraging LinkedIn for business growth is unparalleled, and her passion for helping women entrepreneurs succeed is truly inspiring.

In our conversation, Karen shared her journey from corporate America to entrepreneurship and how she discovered the power of LinkedIn for building meaningful business relationships. We discussed how custom frame shop owners can use LinkedIn to connect with designers, art curators, and other professionals in the design industry. Karen's insights on creating a solid online presence and using LinkedIn as a tool for thought leadership were eye-opening, especially for those of us in creative, visual businesses.

Key Takeaways

• LinkedIn isn't just for corporate types - it's a powerful tool for creative entrepreneurs and small business owners
• Your LinkedIn profile is your online brand. Leverage its impact with media, keywords, and a clear message about your expertise
• Don't overlook your existing network. Reach out to reconnect when you update your profile.
• Focus on quality over quantity in your LinkedIn connections. Aim for meaningful conversations rather than a large number of contacts
• Use LinkedIn to build relationships with journalists, podcast hosts, and other media professionals, increasing your visibility and credibility

Karen's approach to LinkedIn strategy is refreshingly simple and human-centered. She emphasizes building genuine relationships rather than chasing algorithms or vanity metrics. For frame shop owners and other creative entrepreneurs, this means showcasing our work visually on LinkedIn and connecting with potential collaborators in our local communities and beyond.

I particularly appreciated Karen's emphasis on women's empowerment and financial independence. Her belief that "more wealthy women in this world can change the world" resonated deeply with me as a female business owner. It's a reminder that our success isn't just about us - it's about creating opportunities and choices for ourselves and future generations.

About Karen

My official title is "Digital Strategist"

As the CEO of UpLevel Media, Karen offers results-oriented and expert conversational marketing strategies that position clients to achieve instant results. Her background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.

Karen offers coaching and consulting for entrepreneurs, guiding them to creating wealth by combining innovative business practices with simple proven systems that develop and maintain strong customer relationships. Her unique specialty blends her "get it done" attitude with a passion for soulful living in her personal services and online workshops.

Links and Resources

Karen's Website

Good Girls Get Rich podcast

LinkedIn Assessment Tool