In this episode of Inside the Frame, I sit down with Thomas Houston, co-owner of Houston's Custom Framing and Fine Art Gallery in Ashland, Oregon. Thomas brings over 39 years of framing experience, including the prestigious designation of Certified Master Picture Framer - a title held by fewer than 100 people worldwide.
Our conversation follows Thomas's journey from an art school graduate to a framing expert and business owner. We explore the challenges of starting and growing a framing business, the importance of staying true to oneself, and the evolving landscape of custom framing. Thomas shares insights on customer interactions, creative problem-solving, and the birth of his innovative Spark Frames line.
Key Takeaways
- The importance of self-confidence and being true to yourself when running a framing business
- How creating an in-shop "visual Pinterest board" can enhance customer experience
- The value of embracing new technologies and techniques in framing
- The unexpected success of Spark Frames and managing rapid business growth
- The renaissance of handcrafted frames and evolving consumer preferences
Thomas's story is a testament to the framing industry's power of passion, creativity, and adaptability. From navigating the challenges of COVID-19 to launching a successful new product line, his experiences offer valuable insights for framers and entrepreneurs alike.
About Thomas
Thomas’ background as a fine art painter gives him a unique perspective in the framing design process. Thomas is also an M.C.P.F. (Master Certified Picture Framer). There are currently fewer than 100 framers worldwide that have achieved this designation. This title was acquired after rigorous testing by the Professional Picture Framers Association on the proper handling of artwork. Thomas is the only MCPF in the state of Oregon. He has also published numerous articles on framing design and craftsmanship in Picture Frame Magazine – the top trade publication in the industry.
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