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October 1, 2025 34 mins

In this episode of Inside the GMAT, GMAC Zach and guest Ellin Lolis from Ellin Lolis Consulting discuss the significance of crafting a career-defining narrative for MBA applicants. They explore how storytelling can enhance clarity and connection in applications, the evaluation criteria used by admissions committees, and methodologies for developing a compelling narrative. Ellin emphasizes the importance of personal branding, the strategic use of stories across multiple essays, and how to address setbacks in a way that showcases resilience. The conversation concludes with insights on evolving one's career narrative post-MBA and practical advice for prospective applicants.

Links:

Ellin Lolis Consulting: https://ellinlolis.com/ (Recently rated #1 MBA Consultant on Poets & Quants)

My Admit Coach: https://myadmitcoach.com/

Take the GMAT: gmat.com/register

Takeaways:

  • Storytelling is essential for building connections.
  • A clear career narrative enhances self-advocacy.
  • Admissions committees prioritize clarity and passion.
  • Your narrative should align with your career goals.
  • Personal branding adds depth to your application.
  • Use a few strong stories across multiple essays.
  • Address failures strategically in your narrative.
  • Your career narrative should evolve over time.
  • Diversity in experiences enriches the MBA class.
  • A well-structured timeline is crucial for application success.

Chapters:

00:00 The Importance of a Career Defining Narrative
02:12 Storytelling and Communication Skills
06:08 Crafting Your Narrative for Business School
12:16 Methodology for Developing Your Narrative
15:11 Navigating Early Career Applications
16:28 Customizing Essays for Business School Applications
19:34 Addressing Setbacks and Resume Gaps
23:42 Dynamic Career Narratives Post-MBA
25:54 Updating Your Career Narrative Over Time
28:17 Final Thoughts on MBA Applications

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