[Direct Response Series] How To Build a High-Performing Sales Team With Nick Loise

Nick Loise is the Founder and Chief Sales Officer of Sales Performance Team, a company dedicated to helping small and midsize businesses enhance their sales leadership, processes, and systems. With a background as a salesperson, sales leader, entrepreneur, marketing executive, and President's Club winner, he brings a wealth of experience to his clients. Nick has authored and co-authored several books on sales and marketing, including Moving the Sales Needle in Your Business and The Ultimate Guide to Managing Your Sales Team. He is also a sought-after speaker who has shared the stage with industry leaders such as Dan Kennedy, Russell Brunson, and Barbara Corcoran.

In this episode…

Many businesses struggle with low sales conversion rates despite having a steady stream of leads. Sales teams often lack structured processes, fail to properly follow up, and lose opportunities due to ineffective recruiting and inadequate onboarding. How can companies create scalable sales systems, hire the right people, and consistently close deals?

Nick Loise, an expert in building high-performing sales teams and developing sales systems, provides actionable strategies to overcome these challenges. He emphasizes the importance of building proven, repeatable sales processes rather than relying on individual salesperson styles. He highlights key tools like CRMs, follow-up automation, and AI-driven pipeline analysis to streamline operations. Nick also stresses that active listening is a critical, often overlooked skill in sales, and he recommends using flowcharts instead of rigid scripts to guide sales calls. He shares proven methods for recruiting top sales talent using direct response techniques and detailed screening processes to avoid costly hiring mistakes.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nick Loise, Founder of Sales Performance Team, about building effective sales teams and systems. Nick shares insights on sales process design, sales team recruiting, and using technology to improve pipeline management. He also discusses active listening, overcoming constraints in the sales cycle, and the differences between selling and closing.