[Direct Response Series] Leveraging Direct Mail To Supercharge Your Business With Mike Gunderson

​Mike Gunderson is the President of Gundir, an award-winning direct marketing agency specializing in traditional offline channels, particularly direct mail. Since 2003, Gundir has been helping businesses drive new leads and close more sales. In addition to Gundir, Mike is the Founder and CEO of PostReminder, a direct response platform that merges traditional direct mail with digital engagement through enhanced QR technology. This innovation allows customers to set reminders for upcoming sales and events, enhancing consumer engagement and driving action. 

In this episode…

Direct mail may seem like a thing of the past, but in today’s digital world, it’s proving to be one of the most effective ways to cut through the noise and capture attention. While email inboxes overflow and social media ads get ignored, direct mail offers a tangible, high-impact way to engage potential customers. But how do you make it work for your business?

According to Mike Gunderson, a leading expert in direct response marketing, direct mail remains one of the most powerful tools for businesses looking to generate leads and drive conversions. He highlights how a strategic mix of creative design, data-driven targeting, and compelling offers can significantly outperform digital ads. By leveraging personalization, innovative formats, and even sensory elements, companies can create a memorable experience that boosts response rates. With careful testing and optimization, direct mail can become a scalable, high-ROI marketing channel.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Gunderson, President of Gundir, to discuss how businesses can use direct mail to supercharge their marketing. Mike shares insights on common mistakes companies make with direct mail, the role of data in campaign success, and the power of testing different formats to optimize results. He also reveals how his innovative platform, PostReminder, is helping businesses merge direct mail with digital engagement.