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August 24, 2023 48 mins

Jason Wright is the Founder and CEO of Wilde Brands, a firm that produces impossibly delicious high-protein snack chips crafted from only natural ingredients. Before Wilde, he held senior sales roles at POM Wonderful and Yumnuts Naturals. Jason was also the Founder of FEED Granola, a producer of backed healthy granola snacks. He is a CPG veteran on a mission to create junk food for healthy people.  

In this episode…

Do you love snacking? Where can you get healthy and flavorful snacks that you can eat without feeling guilty?

Many people love snacking but are nowadays more cautious of what they consume. This was the case for Jason Wright, who loved comfort foods, especially potato chips. Knowing they were full of unhealthy ingredients, he got on a mission to replace the potato with chicken breast. He shares his journey of creating all-natural, crispy, flavorful chips from chicken breast. 

In this episode of the Inspired Insider, Dr. Jeremy Weisz sits down with Jason Wright, Founder and CEO of Wilde Brands, to discuss healthy snacking on chicken breast chips. Jason talks about the evolution of Wilde Brands’ flavors, how he got into the food industry to starting FEED Granola, and the process of creating Wilde’s manufacturing facility and managing their distribution.

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