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July 6, 2025 11 mins

Episode Summary:
In this powerful and intimate episode, Bram speaks with Rishi Jaitley, COO of My Insurance Broker — the partner brokerage behind Maverick Insurance Brokers — to reflect on what it means to build something bold, personal, and legacy-driven.

Set against the backdrop of Toronto’s Yonge-Dundas Square (on 4/16 no less — a nod to the city’s area code), this conversation dives into Bram’s motivations for launching publicly in such a big way, and what this milestone means for his family, his business, and his future.

They talk about entrepreneurship, identity, inner voice, and what it looks like to lead by example — for your peers, your kids, and your community.

Later in the episode, Bram's Wife Gurpreet joins the mic to share her journey of founding The Gratitude Company, how it grew from a personal healing experience into a movement, and how their family is building with purpose across multiple brands.


In This Episode, You’ll Hear About:

  • Why Bram chose to “plant a flag” in Toronto with a digital billboard

  • How inner child healing and full-circle moments are driving his work

  • The values behind Maverick and what makes the business different

  • Lessons from underwriting high-net-worth clients — and how they shape Maverick & Aura Kids

  • The power of faith, alignment, and creative execution

  • How Gurpreet turned her postpartum journey into a gratitude-driven brand

  • The family vision behind building generational impact


Key Quotes:

🗣️ "We can do anything we want — if we have the vision and the courage to act on it."Bram Bains

🗣️ "The Gratitude Company is about giving people tangible reminders of what matters — because everyone has something to be grateful for."Gurpreet Virdi-Bains


Mentioned in This Episode:

Mark as Played

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