In this premiere episode of Insuring Your Success, host Bram Bains reflects on a milestone moment — the launch of the Maverick Insurance Brokers website, celebrated with a bold 24-hour digital billboard in the heart of Toronto’s Yonge-Dundas Square.
Bram opens up about why this moment matters deeply, not just professionally, but personally. From the symbolism of “416 in the 416,” to the influence of creative culture, family, and legacy, this conversation explores what it means to build a brand with intention.
He shares how his philosophy is rooted in IKIGAI — the intersection of what you love, what you’re good at, what the world needs, and what you can get paid for — and how that lens is shaping Maverick’s growth and messaging.
In This Episode, Bram Talks About:
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Why he chose a billboard in downtown Toronto to mark Maverick’s launch
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The personal meaning behind “416 in the 416”
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How year one taught him to stay close to the ground before scaling
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His motivation behind building Maverick as a creative-first, values-driven brokerage
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The importance of bridging the gap between creatives and business owners
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Being a father and building a legacy that his daughters can be proud of
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Why creating and serving with intention matters more than performance
"I don’t want to get 20 years down the line telling my daughters they can do anything, and they ask me, ‘Well, what did you do?’ This is me living it — for them." — Bram Bains
Connect with Bram:
WEB: www.maverickinsurance.ca
INSTAGRAM: @insuringyoursuccess
LINKEDIN: https://www.linkedin.com/in/brambains/
EMAIL: bram@myinsurancebroker.com
Subscribe to Insuring Your Success
Available on Spotify, Apple Podcasts, and everywhere you get your shows.
Full Transcript:
Andrea: Ready?
Bram: Yeah. Let's do it.
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