Integrate & Conquer

Integrate & Conquer

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Episodes

May 3, 2021 11 min

It used to be that content was just part of your marketing. 

Now content IS your marketing. 

Listen for how to get the most out of your content marketing. 

We love your feedback! Email us at podcast@mojoactive.com

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From how to warm up leads in the comments section, to how to balance a mix of content between your personal and corporate LinkedIn pages, Myles and Tracey unpack tactics you can use to excel on LinkedIn. 

They also go over things to absolutely avoid. 

How do you use LinkedIn to grow your business? Let us know by emailing podcast@mojoactive.com

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April 5, 2021 12 min

It's a common question to ask: "I'm spending six figures on an enterprise-level website overhaul -- how do I know what I'm getting my money's worth?"

In this episode of the podcast, Myles and Tracey answer this question. But, they also pose a few different questions you should be asking, as well. 

Listen and then send us your feedback by emailing podcast@mojoactive.com 

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For two decades, MoJo Active has been helping our clients Integrate & Conquer. 

In celebration of our company's 20th anniversary, we sat down with co-owners of MoJo Active, Jared Frank and Jim Carpenter The duo recaps some of their favorite moments in MoJo Active history and what it was like to assume ownership just two months before a global pandemic. 

Have something to add to the show? Send us your thoughts at podcast@...

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For two decades, MoJo Active has been helping our clients Integrate & Conquer. 

In celebration of our company's 20th anniversary, we sat down with co-founders of MoJo Active, Timm Moyer and Ric Jones. The duo described their "accidental" journey into entrepreneurship and some of their favorite memories. 

Have something to add to the show? Send us your thoughts at podcast@mojoactive.com

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In this episode, Andy Frederick and Dustin Solomon from Little League International talk about how important the all-encompassing discovery phase was during their ecommerce website build.

With multiple internal teams involved in managing the site, strong communication and planning were critical to ensure all aspects of operations were represented during Discovery.

The result: a well-oiled ecommerce machine that helps support a non-...

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"Starting any ecommerce project without a strategic plan is like getting in your car and driving to Dallas without GPS. You'll get there eventually, but you could have gotten there faster and more efficiently if you had just planned out your route ahead of time."

This podcast features insights, stories, and advice from Randy Carlson, a ecommerce veteran with over four decades of experience to share. Well worth a listen ...

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When it comes to Ecommerce, many people focus on the end result. However, taking the time to engage in a proper Discovery Phase is crucial to reaching that end result both on time and on budget. 

Listen as MoJo Active co-owners, Jared Frank and Jim Carpenter, discuss the importance of an Ecommerce Discovery Phase and the dangers of dismissing it as part of your process. 

Looking to talk more about your Ecommerce project? Email us a...

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In our last episode we defined the term "360 Agency" and how MoJo Active can best serve our clients.


In this episode, we hear from one such client who has taken full advantage of everything our agency has to offer.

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January 11, 2021 8 min

When it comes to marketing agencies, you can choose to engage with a 360 Agency or a Niche Agency. 

This episodes defines what a 360 Agency is, how it difference from a Niche Agency, and what those differences can mean for your business. 

Still have questions? Email us at podcast@mojoactive.com

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December 15, 2020 14 min

That's a wrap on 2020, folks! 

Listen as Myles and Tracey unpack some fun facts and figures from the extraordinary year that was 2020. 

Stay tuned for more of Integrate & Conquer in 2021!

As always, we love hearing from listeners at podcast@mojoactive.com 

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This episode features Rob Gribben, one of the owners of Grae-Con Construction and a long-standing client of MoJo Active. 

We discuss the different types of marketing efforts Grae-Con has experimented with over the years and the efforts which have provided the greatest return on their marketing investment. 

Tell us what you think about this episode by emailing podcast@mojoactive.com.

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November 30, 2020 20 min

In Ep. 9 of this podcast Tracey and Myles discussed what they felt would be some of the top marketing trends in 2020. 

Sixty episodes later we find out if they were right. 

We also hear what they think will be popular for 2021. 

What do you think will be a popular marketing trend of 2021? Email us your thoughts at podcast@mojoactive.com 

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November 16, 2020 13 min

From industrial controls & project management for a global company, to marketing & account management with MoJo Active, John Bristow's career has always been about delivering results. 

We hope you enjoy getting to know him through this podcast! 

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November 9, 2020 21 min

It’s a little out of character for us to talk about ourselves or to promote an award we've won.

But in this case, our team has been recognized for delivering at the very highest levels of ecommerce on the national and international stage. So, we had to talk about it! 

Listen to the podcast and then read more details here: https://www.mojoactive.com/news/recognized-for-ecommerce-excellence 

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The term "marketing agency" often drums up images of the TV Show "Mad Men", with a focus on the creative elements of the business -- like design and copywriting. 

However, another creative element happens behind the scenes and involves the handling and scheduling of available resources. 

That's where MoJo Active's production manager comes in. Meet Sherri Smith. 

https://www.mojoactive.com 

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In this interview with Bob Garrett, President & CEO of the Greater Susquehanna Valley Chamber of Commerce, we discuss the mission of the Chamber and how the organization acts as a force multiplier within the communities it serves. 

What do we mean by "force multiplier"? Tune in and find out!

https://www.mojoactive.com/podcast

 

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Meet George Migash, one of the newest employees at MoJo Active.

Hear from George about what goes into a successful career as a programmer. HINT: There's more to it than the coding itself! 

 

We love to hear from listeners! Email us at podcast@mojoactive.com with your questions and/or suggestions. 

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October 12, 2020 20 min

Tracey has been collecting the most common questions submitted to podcast@mojoactive.com and asked by our clients. 

In this episode, Tracey interviews Myles to get the answers. 

Questions include:

  • How do you record remotely?
  • How do get on the listening apps?
  • How do you know what to talk about?
  • And more! 

     

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    Get to know one of our newest team members, Chris Johnson, and learn more about his role as a Technical Project Manager. 

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