Integrate & Conquer

Integrate & Conquer

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com... Show More

Episodes

July 5, 2020 9 min

Account Based Marketing (ABM) is all about marketing directly to your ideal clients. This ultra-targeted approach can be extremely successful when done properly. Listen now, and learn more. 

Integrate & Conquer is a production of MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston. For more podcast content, visit https://www.mojoactive.com/podcast/ 

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Interested in starting your own lead generation campaign, but unsure where to start? 

Listen to our 5 steps for forming a successful lead generation campaign. Let's get started! 

Integrate & Conquer is a podcast produced by MoJo Active and hosted by Myles Biggs and Tracey Johnston. For more information, visit us online at https://www.mojoactive.com/podcast/ 

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June 21, 2020 10 min

Join us for a conversation with MoJo Active co-founder Timm Moyer as we explore lead generation solutions and the strategies behind them. 

Integrate & Conquer is a podcast from MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston.

For more information on the podcast, visit https://www.mojoactive.com/podcast/ 

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In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. 

Topics covered include B2B Ecommerce, B2C Ecommerce, and how the two are converging on each other at a rapid pace.

For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce 

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June 16, 2020 11 min

In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. 

Join us as we further explore emerging trends in Ecommerce surrounding online payments, augmented reality (AR), artificial intelligence (AI), and video.  

For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce 

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In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. 

Dive deeper into open-source vs. open-SaaS Ecommerce solutions, as well as questions to ask and things to consider when choosing an Ecommerce platform. 

For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce 

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Looking to learn about Ecommerce and how it could positively impact your business? Listen to this in-depth interview with the Sr. Director of Strategic Business Development for BigCommerce.

Learn more about MoJo Active and our partnership with BigCommerce here: https://partners.bigcommerce.com/directory/partner/362472/mojo-active-inc 

Overview of topics:

[1:59 to 2:53] BigCommerce company demographics

[5:57 to 10:21] The differenc...

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Listen to our interview with entrepreneur, Jeff Erickson, as he offers advice based on a mantra that carried him through some tough times in his career.

To learn more about MoJo Active, visit us online at https://www.mojoactive.com 

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Sometimes the hardest thing for you to do as a business owner is to ask for help, to admit that you might not know everything about marketing. 

Have no fear: we have a solution for that!

In this episode we have a candid conversation with Andrew Harris of Evergreen Wealth Solutions (www.EGWealth.com) about how he arrived at this conclusion and why he turned to MoJo Active for assistance. 

The Integrate & Conquer Podcast is a pro...

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May 17, 2020 16 min

We're proud to announce the launch of https://www.birchandbeam.co/ -- a new website for Birch & Beam Custom Homes, created by MoJo Active. 

At the beginning of the project, we sat down with Birch & Beam's husband and wife ownership team, Delmer and Junita Bender, to learn what sets their business apart. 

We look forward to seeing the homes (and the business) these two build! 

Send your thoughts on this episode to po...

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May 13, 2020 23 min

Hear how Greenwood Silo is helping farmers create a better product through an intense understanding of their daily struggles and innovative approaches to solving those problems. 

This interview is proof that the BEST way to grow your business is through knowing your customer and how to bring them value. 

We'd love to hear your thoughts on this episode. Email us at podcast@mojoative.com

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Carol's advice to business owners when it comes to effective communication? Stick to the basics. Make sure you're honest, relevant, and transparent. 

After graduating from Penn State University, Carol White held a variety of marketing and corporate communications positions in New York City, Los Angeles, and Chicago.  

Carol now serves on the Board of Directors for Central Pennsylvania Creative Professionals (CP2). Learn mor...

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In this interview with MoJo Active web developer, Travis Lockuff, we learn how his self-described curious mind, and natural problem-solving instincts help to drive technical solutions for our clients.

For more on MoJo Active, please visit us online at https://www.mojoactive.com

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In this interview with MoJo Active project manager, Brittany Lynch, we learn how her stellar organization skills help to efficiently get projects to the finish line for our clients.

Have questions for us? Email them to podcast@mojoactive.com and you might just hear them on the show!

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April 30, 2020 13 min

Listen to our interview with Alex Karapetian, VP of Sales & Marketing for Acopian Technical Company.

Alex shares a bit about the history of the company, and how Acopian is navigating through unprecedented changes in the market in the wake of COVID-19.

For more on Acopian, visit them at https://www.acopian.com 

For more about MoJo Active, visit us at https://www.mojoactive.com

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According to Paul Lindsley, vice president at Ritz-Craft, maintaining a focus on hard work, leadership and a good vision has steered the Ritz-Craft team through this challenge.

Hear how Ritz-Craft is joining together with an industry coalition, comprised of both their competitors and vendors, to provide versatile housing solutions in the wake of COVID-19.

To learn more about Ritz-Craft, visit them online at www.ritz-craft.com

The...

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When everyone in your company gets behind an idea, anything is possible. Bright View Technologies went from hosting a brainstorming session with its leadership team to selling a viable new product in less than 2 weeks.

Listen to Jennifer Aspell, President of Bright View Technologies, discuss the three-pronged leadership strategy that helped to drive this immediate action. 

For more about Bright View Technologies, visit them online ...

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April 22, 2020 7 min

No one could have anticipated how the COVID-19 pandemic would affect consumer behavior.

Are you keeping your company in a metaphorical box? How could you shed the labels of B2B and B2C and expand your offerings to all types of consumers? 

The brands which have performed the best in this dynamic market have asked themselves hard questions like these, and have allowed their identities to ebb and flow along with consumer desires. 

Ema...

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April 20, 2020 7 min

When it comes to business, there are things you can control and things you cannot. The businesses that survive and thrive for the long term, focus on what they can control. That's the long game.

 

www.mojoactive.com 

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April 16, 2020 7 min

To spend or not to spend? That seems to be a common question right now, specifically around marketing budgets and online advertising spend. 

In this episode we offer viewpoints to consider when evaluating your own company budgets. We also give you a few questions to ask your marketing team or agency when it comes to your ad spend and strategy. 

Still need some help? Email us at podcast@mojoactive.com

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