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November 1, 2024 43 mins

Whenever we start freaking out because there is some new social media trend we must learn to be able to stay relevant, or some technology advancement bandwagon we need to jump on, we call our friend Phil Pallen, leading brand and AI strategist. He presents us with solutions to our panic that are simple and fun. 

Watch on YouTube: https://bit.ly/InsideDesignYouTube
Listen on Apple Podcasts: https://tinyurl.com/26vjfy24
Listen on Spotify: https://spoti.fi/3I46Lve 
Or wherever you get your podcasts.

KEY TAKEAWAYS: 

1. Google Chrome is the browser of choice for AI because of the tools available to supercharge its functionality. 

2. It’s VERY important to be transparent whenever ChatGPT is used in imagery. 

3. AI can really help with photoshoot prep - colors can be changed, backgrounds tweaked easily. It won’t replace brand photography but can be a great partner.

SPONSOR 
This episode is sponsored by Esteem Media. Esteem Media is the creator of The Design Influencers Leadership Conference (DILC) – an event you must not miss! This year, the event is being held for the first time in Napa Valley on February 10-12, 2025, at The Meritage Resort and Spa.

The conference's educational and networking sessions are curated for interior and architectural design professionals, home & lifestyle creators & influencers, home furnishings brands and sellers, marketing and ad agencies, home design showrooms and market centers and design media.

Whether you are a curious beginner, an expert creator of digital home design content or building your own company's influence, this is your event.

This year, the following events are planned:

• Skilled industry speakers

• Scheduled one-on-one meetings between brands, designers and design influencers

• A Genius Bar Clinic offering private appointments

for personalized social, influencer and digital marketing guidance.

• Expanded business management skill sessions for an always changing consumer, employee, technology and general business landscape.

• Offsite networking sessions showcasing the surrounding wine country including the Culinary Institute of America Greystone Mansion Opening Reception, a late afternoon and evening with California's top winemaker and changemaker Hardy Wallace of Extradimensional Wine, and a closing event at Artesa Winery, owned by Spain’s oldest winemaking family.

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