The Purpose and Promise of a Business with Edward Leaman

We're excited to have a special guest with us – Edward Leaman, the Chief Brand Officer for California Closets – for this episode of our Inside Design Podcast. We had the chance to hear Edward speak with Jeremiah Brent at the C-Next Event last February in Cabo San Lucas, Mexico. He had so many nuggets of wisdom and so many great takeaways that we wanted to share him with you, our listeners!

 

SPONSOR:

 

This episode is sponsored by the Atlanta Market. They are the only wholesale product discovery experience that gives designers more. Their team is geared up this Summer to visit all the fun events and networking opportunities that Atlanta Market offers. You can discover new resources and product introductions for your clients. It is also a great way to connect in-person with thousands of trade makers, manufacturers and sales reps to help your business grow.

 

Summer market is happening July 16 – 22, 2024. They are introducing consolidated floors of temporaries making it easier for designers to navigate. We will be checking out the many floors of outdoor furnishings at the Casual Market that runs during the show Monday to Thursday July 15 – 18. To learn more and preregister for Summer Market, visit AtlantaMarket.com

 

KEY TAKEAWAYS:

1. When it comes to your brand, no matter what category you are in, your job is to make sure it is constantly evolving, whether it be your product, your customer experience or your marketing.
2. Clarify your beliefs and values and how you want to represent yourself to the world and to your customers. This leads to authenticity and trust in your brand.
3. Know the difference between "brand" and "branding": Brand is the central driver of your business, a promise and a purpose. Branding is your visuals, logo, etc. 

 

KANDRAC & KOLE BIO: