How to Know if Podcast Guesting is Right For Your Business

In this episode of the Interview Connections Podcast, Jessica Rhodes and Margy Feldhuhn get candid about a question not enough people ask before diving into podcast guesting: Is this the right strategy for your business?

With over 30,000 interviews booked and 800+ clients served, they’ve seen firsthand who this strategy works for—and which businesses it does not move the needle for. If you're wondering whether podcast guesting is the best next investment for your business, this episode is a must-listen.

What You’ll Learn:

• The key signs that podcast guesting is not a fit for your business
• What makes someone a perfect guesting candidate
• Why having a compelling story isn't enough (without a way to monetize)
• The types of business goals podcast guesting supports—SEO, visibility, high-ticket client acquisition, and more
• How your online presence (or lack thereof) can make or break your success

Who Should Skip Podcast Guesting:

• Those without an offer or a business model that can monetize global visibility
• Entrepreneurs with ultra-niche or hyper-local audiences
• High-volume, low-ticket business models
• People without a website or online presence
• Guests with highly controversial public personas (hosts will check!)

Who Should Absolutely Do It:

• Entrepreneurs with high-ticket offers or services
• Brands that thrive when their audience understands the strategy behind the offer
• Experts with strong personal stories that differentiate them from competitors
• Founders looking to build SEO, brand authority, and content assets
• Businesses whose clients are actively searching for what they offer

Connect with Us:

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