The Humane Marketing Show. A podcast for a generation of marketers who care.

In this episode I sit down with Kim De Coster to explore how purposeful partnerships can help you turn passion into profit—without losing sight of meaning.

We talk about Kim’s compass of passion, purpose, and profit, and how to navigate its four quadrants: from the Profit Trap that keeps us stuck, to the Power quadrant where passion meets impact. Together, we dive into finding your right crowd, knowing your values and non-negotiabl...

In this heartfelt and honest conversation, I’m joined once again by Kerry Dobson as we explore the VIP process of the new 'How to Sell in 2026 & Beyond' program. 

We explore the vibe, ideal client and program promise of the upcoming program. 

If you're curious about the 'How to Sell in 2026 & Beyond' program send me an email to sarah@humane.marketing with the words 'Inside Scoop' and I'll send you the first draft of the outline of ...

In this soulful episode, I’m joined by healing guide Betty Cottam Bertels to explore how the blocks we face in business often stem from unhealed childhood wounds.

We talk about why part of us might resist the success we say we want, how patterns like perfectionism and procrastination are actually protective, and how tools like hypnosis and parts work can help us shift deeply and quickly.

This conversation is an invitation for quiet...

In this heartfelt and honest conversation, I’m joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program.

In this episode, Kerry takes me through a visualization on how it will feel like in my body, on the last day of the 'How to Sell in 2026 & Beyond' program. 

If you'd like to go through the visualization yourself, here's the link for the Great Group Revolution private podca...

In this inspiring episode, I’m joined by Jessica Lohmann to explore how nature can guide us back to more meaningful, ethical ways of doing business.

We talk about Jessica’s journey from corporate marketing to founding Marketing by Nature and Ethical Brand Marketing, and how reconnecting with nature — and ourselves — can shift not just our business practices, but our entire mindset.

From animal wisdom to simple daily rituals, Jessic...

In this heartfelt and honest conversation, I’m joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program.

We talk about the power of true collaboration, the importance of aligned values, and the beauty of building something new together—with transparency, curiosity, and care.

If you’ve ever wondered how to design group experiences in partnership (and with integrity), this epis...

In this short solo episode, I’m reflecting on our recent Conversations for Change series — the fundraiser for my upcoming book Business Like We’re Human.

Together, we explored what it truly means to bring more humanity into the way we work. From letting go of outdated success myths to reimagining business through the lens of Indigenous wisdom, natural cycles, and co...

In this episode I welcome Theresa Sansone for an insightful conversation about the power of connecting with your future self.

Together, we explore what it truly means to visualize your future self, both personally and professionally, and how this approach differs from traditional goal setting by focusing on relaxing into your unique blueprint rather than chasing external goals. Discover how future memories and tuning into your ener...

Curious if a group program is the right next step for your business? In this new episode on the Humane Marketing podcast, Sarah Santacroce talks with group program expert Kerry Dobson about the power of small, interactive groups.

Together, they explore what truly defines a group program, the unique benefits of intimate settings, the facilitator’s role, and the importance of understanding your “why” before getting started. If you’re...

In this episode titled Money Motivators, I’m joined by Leisa Peterson for a deep and nourishing conversation about our relationship with money. We explore the roots of our money story, what truly motivates us, and why healing around money is so essential, especially for heart-centered entrepreneurs.

Leisa shares her own journey from financial advisor to conscious money mentor, the disillusionment with a broken system, and why she t...

Hello, friends. I’m coming back to you with a loving nudge and a gentle reminder that if you’ve been meaning to join our Conversations for Change, support the fundraiser, — this is your moment. 🌿

In this episode of The Humane Marketing Show, I’m joined by Jen Freeman to explore how your Human Design centers — both defined and open — reveal your natural marketing superpowers. We unpack what these centers are, how they shape the energy you radiate or absorb, and why knowing them helps you release the pressure to market like someone you’re not.

Jen clears up common myths and shows how understanding your centers can gently guid...

In this heartfelt solo episode, Sarah Santacroce invites you into Conversations for Change—a series of meaningful gatherings designed to help us unlearn the hustle, reimagine business with more humanity, and gently recalibrate our own path.

You’ll hear about the fundraiser supporting the launch of her new book Business Like We’re Human and how you can join these transformative conversations that blend reflection, connection, and ac...

In this episode of Humane Marketing podcast, I’m joined by Polly Hearsey for a deep and refreshing conversation about radically reinventing business.

Together, we explore how heart-centered entrepreneurs can move beyond fear-based tactics, align with natural rhythms, simplify offerings, and build businesses rooted in service, integrity, and community. If you’re read...

In this episode of Humane Marketing podcast, I’m joined by Rachel Allen for a deep dive into The Science of Buying. We explore how neuroscience and psychology quietly shape our buying decisions—and how understanding this can lead to more humane, effective sales.

From Rachel’s “magic equation” for building trust, to knowing when your message says just enough, this conversation is packed with insights for entrepreneurs who want to se...

In this episode, I’m joined by leadership guide Lisa Foulger for a gentle yet powerful conversation about what animals can teach us about leadership and business. We explore the wisdom in slowing down, the power of presence, and how reconnecting with nature can shift the way we lead, work, and live.

From her life in Costa Rica to her insights on the Inner Development Goals, Lisa offers a refreshing, nature-inspired perspective that...