Use More Storytelling in Your Copy to Connect with Your Audience with Jennifer DeWitt

If your first response when told that you need to share more stories is “but I don’t have any stories! And the ones I do have are way too personal!” then today’s episode is aimed at you! There’s no reason to feel like you need to share wild tales or deep life events with your audience to get them to know you better. In fact, relatable stories can often be the way to go to get your followers or readers to resonate with you and your life more. To help us understand more about how to tell stories that hook people in, I’m talking to Jennifer DeWitt, a website copywriter and storytelling expert. She supports female founders around the globe to craft value-centric, story-driven content. As a former librarian, Jennifer believes in the power of words, research, and storytelling. Now, she's on a mission to help more business owners expand their impact by harnessing these tools.

 

In this episode, we’ll dive into:

• Why your life definitely isn’t too boring to share your stories
• The reasons that pain point marketing is not the way to go any more
• The importance of building connections and lasting relationships with fellow business owners
• Why your website is a constant work in progress but should be doing a lot of the heavy lifting for you

 

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

 

Check out the full show notes and resources mentioned at thetarareid.com/ep152