Today on the Invest In Her podcast, host Catherine Gray talks with Kim Lawton, Co-Founder and COO of Enthuse Marketing Group and the Enthuse Foundation. With over two decades of experience leading marketing campaigns for brands like Disney, Diageo, and Nestlé, Kim has made her mark as a visionary in brand strategy and female entrepreneurship. She previously co-founded Inspira Marketing and has been featured in Forbes and Fortune for her leadership in building mission-driven businesses.
In this episode, Kim shares how her desire to foster female entrepreneurship led to the creation of the Enthuse Foundation, a nonprofit arm that offers support, education, and funding for women-led businesses. Catherine and Kim dive into the challenges of running a business, the importance of creating communities for female founders, and what it takes to lead with purpose in today’s fast-paced marketing world. Kim also reflects on how her Midwestern roots shaped her work ethic and entrepreneurial drive.
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