Today on the Invest In Her Podcast, host Catherine Gray talks with Melissa Houston, the internationally selling author of Cash Confident, a Forbes.com contributor, and founder of She Means Profit. Melissa is a CPA with over 25 years of experience in financial management for small businesses, and she has worked with major organizations like the Tory Burch Foundation, Scotiabank, and the Nasdaq Entrepreneurial Center. Her financial insights have been featured in Forbes, Entrepreneur, CNBC, and Psychology Today. With her extensive background, Melissa is dedicated to helping ambitious founders gain financial clarity and maximize profit in their businesses.
In this episode, Melissa shares her journey from working in corporate finance to becoming a sought-after business finance coach and thought leader. She and Catherine discuss the importance of mastering your numbers, why profitability—not just revenue—is the key to sustainable success, and practical strategies entrepreneurs can use to take control of their financial future. Melissa also highlights common mistakes founders make when managing money and provides actionable steps to build confidence and create long-term financial stability. This is an empowering conversation for women entrepreneurs who want to take charge of their business finances.
Websites Mentioned:
https://www.shemeansprofit.com
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