Today on the Invest In Her podcast, host Catherine Gray talks with Shira Yevin, the visionary founder and CEO of Gritty In Pink. Shira is a music industry trailblazer who’s shaking up the status quo with her revolutionary platform, INPINK—a dynamic marketplace designed to connect women and gender-expansive creators with paid opportunities in the music and entertainment industries. Backed by Live Nation and championed by advisors like Melissa Etheridge, Shira’s mission to create economic equity in the arts has been spotlighted by major media outlets including Forbes, TechCrunch, Billboard, NPR, and The New York Times. She’s also a sought-after speaker featured at events such as SXSW and New York Tech Week, bringing her bold voice and unapologetic activism to the forefront of cultural change.
In this inspiring conversation, Shira shares how her punk rock roots and DIY ethos evolved into a full-fledged movement empowering marginalized voices in music. She discusses the journey behind launching INPINK, her advocacy for gender equity, and the challenges women face navigating a male-dominated industry. Shira and Catherine explore how Gritty In Pink is helping brands, festivals, and creators diversify their hiring practices, all while celebrating talent over tokenism. The episode also dives into the business model behind the platform, recent partnerships, and her vision for building a more inclusive and representative creative economy. If you’re passionate about changing the face of entertainment, this is one conversation you don’t want to miss.
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