Today on the Invest In Her podcast, host Catherine Gray talks with Wadooah Wali, Co-Founder, Chief Strategy Officer, and Executive Producer at New Canvas, an award-winning XR studio focused on social impact storytelling. Wadooah is a pioneering entrepreneur, media innovator, and immersive storyteller whose career spans more than 20 years across traditional broadcast, digital platforms, and cutting-edge XR formats. At New Canvas, she drives strategic growth, industry positioning, and partnerships, leading high-profile projects like When Brooklyn Was Queer—a groundbreaking VR series produced with Elliot Page and PAGEBOY Productions that premiered at the 2024 Venice Immersive Production Bridge. Her career also includes leadership roles at Demand Media, WarnerMedia, Fullscreen, and Midroll Media/EarWolf, where she helped shape shifts in online video, podcasting, and digital publishing.
In this episode, Catherine and Wadooah dive into the future of immersive media and its potential to influence culture and drive social change. Wadooah shares her vision for how XR storytelling can elevate diverse voices, break boundaries in entertainment, and create meaningful impact across industries. They also discuss her role as an advocate for inclusive innovation, her advisory work with GALECA and Revry.TV, and her mission to redefine what it means to be a modern media leader. This conversation is a must-listen for anyone interested in the evolving intersection of creativity, technology, and cultural advocacy.
Connect with Wadooah:
LinkedIn: https://www.linkedin.com/in/wadooah
Instagram: https://www.instagram.com/dubya2
Websites Mentioned:
www.newcanvas.co
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