Today on the Invest In Her podcast, host Catherine Gray talks with Avery Hale Smith, Chief Experience Officer at Backroads, the world’s leading active travel company. Born into a family of entrepreneurs, Avery was inspired early on by global travel, cultural engagement, and a strong sense of purpose. Since joining Backroads, founded by her father Tom Hale, she has led major innovations in guest experience and business development, including the launch of Women’s Adventures and a new segment tailored for travelers in their 30s and 40s. With a background in psychology, communications, and social advocacy, Avery is a visionary leader shaping the future of active travel.
In this uplifting episode, Avery shares her journey of returning to the family business and helping lead it into its next era with a fresh, inclusive, and mission-driven approach. She and Catherine explore how travel can foster connection, empowerment, and global consciousness. Avery discusses her passion for people-first leadership, building meaningful customer experiences, and launching travel products that inspire joy, wellness, and exploration. Her story is a powerful reminder of how combining passion with purpose can open up a world of impact.
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