Flipping, Wholesaling, and Wholetailing Over 1500 Houses with Justin Colby REWIND

Today’s Guest: Justin Colby

Justin is the Founder and President of The Science of Flipping and Phoenix Wealth Builders. The Science of Flipping is a top-ranked real estate investing podcast and Justin now has a second podcast called The Entrepreneur DNA for those going through the entrepreneurial journey. His real estate investment company, Phoenix Wealth Builders, specializes in purchasing, rehab, wholesaling, and wholetailing properties in the Metro Phoenix Area and they have flipped and wholesaled over 1500 properties to date. Justin has been called a master at finding deals in a market that many say is the most difficult market to be a real estate investor in.

 

Highlights From The Show:

Justin began by telling us that he started as a realtor in 2005 and then bought a brokerage with a friend. He talked about how it was almost impossible not to make a lot of money in real estate in the years before the market crash. Being really young at that time, he spent a ton of money and had a really expensive car and condo, which all went away in 2007. He shares how he lost everything and ended up sleeping on his buddy’s couch.

 

Things started to turn around for Justin when he and a friend decided to begin investing in real estate. They ended up using transactional funding for their deals, which was popular at that time, where they would get a deal funded and closed basically simultaneously or same day. I asked if, at this time, he was doing any work on these properties and he said no, effectively what he was doing was wholetailing. Justin talked about setting a goal for himself of calling 100 realtors a day in order to find deals and people to work with, and it took a full nine months before they had their first deal.

 

After Justin talked about his resilience and fortitude in getting some traction in his new business, I asked him to share how he gets his deals. He addressed several different marketing strategies, including pay-per-click advertising, direct mail, cold-calling and auto-texting.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}