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July 9, 2025 2 mins

Bring Three Stats for Your LP Fundraise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Raising funds from Limited Partners requires a track record, an investment thesis, and a competitive advantage.

It’s important to show you have a track record of successfully deploying capital.

Investors want to know what you will be investing in, and is that space growing.

Finally, they will look for your competitive advantage in finding and closing deals.

In raising funds from Limited Partners, add these three statistics to your pitch:

Track record -- have your IRR, MOIC, or TVPI numbers available to show.

This is most often an IRR number or MOIC.

If you haven’t deployed funds and don’t have a track record, it’s best to build one before launching a fund.

Target market growth rate -- show the growth rate in the market sector you are targeting.

Investors invest in growth, so look for a growth sector in your target market.

Competitive advantage -- investors want to know what you have that they don’t in deploying capital.

This could be a network of CEOs who bring you deals and help you diligence them.

Call out the number of people in that network and something about them, such as their geographic location or their market sector.

Use these three numbers to anchor your pitch. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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