Startup Funding Espresso – More Control Points in Vertical SaaS

More Control Points in Vertical SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Vertical SaaS is a great business model for startups to use.

It focuses the product on one specific sector.

This brings many advantages in funding, competition, application development, and more.

A control point is a strategy for controlling the customer account.

Here are more control points for a vertical SaaS startup.

Drive demand by generating access to more customers.

Offer payment tools such as short-term loans to pay for the service.

If your solution drives enough business, you can take a percentage of revenue as payment for the service.

Network the customer with their vendors and suppliers to create a better experience.

Provide value-added products for customers, such as concierge services.

Provide an alternative network to the customer’s current system.

Many customers have outdated solutions. 

Instead of replacing them, provide an alternative path for users to do their job.

Consider how to engage these control points for your vertical SaaS customer. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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